Discover Island City Kombucha's Rebrand Across the Midwest

Island City Kombucha, formerly Tapuat Kombucha, LLC, is thrilled to announce its official rollout this month at leading retailers in WI, IL, and MN. Following the acquisition of Tapuat in February, the brand has strategically repositioned under the guidance of passionate siblings and co-owners, Joe Haertle and Samantha Haertle. Rooted in Wisconsin, this health-conscious, family-operated business is dedicated to setting new standards in quality and flavor for kombucha across the Midwest. Featuring organic, fruit-forward varieties now available in larger 14oz to 16oz bottles, Island City Kombucha promises a vibrant taste experience tailored to delight both newcomers and dedicated kombucha enthusiasts alike.

"At Island City Kombucha, good taste is our passion," explains Joe Haertle, Co-owner. "What sets us apart is our dedication to crafting flavors that transcend traditional kombucha norms. By blending top-tier organic fruit concentrates with premium organic herb extracts, we create a kombucha that is lively, exceptionally fruity, and refreshing. When you master the details, it resonates in every sip."

Building on the re-brand and repositioning effort, Samantha Haertle, Designer and Co-owner, emphasizes the pivotal role of Island City Kombucha's new visual identity in distinguishing the brand in the market

"Our packaging design at Island City Kombucha combines a vibrant color palette, playful graphics, and sophisticated elements to create a distinctive visual identity," says Samantha Haertle. "By deliberately choosing bold colors, we ensure each flavor stands out, enhancing our shelf presence while maintaining a cohesive brand aesthetic. This careful balance not only highlights the artisanal quality of our kombucha but also makes it approachable and enjoyable. Our commitment to quality and creativity is evident from the first glance on the shelf to the first sip of our brews, and we are thrilled for consumers to experience it."

About Island City Kombucha
Headquartered in Wisconsin and led by siblings Joe Haertle and Samantha Haertle, Island City Kombucha specializes in crafting irresistibly delicious fruity flavors of organic kombucha. Their product line not only delights the taste buds but also refreshes, nourishes, and provides probiotics for your well-being. You can find Island City Kombucha products throughout the Midwest at leading retailers such as Jewel Osco, Kroger (Pick n' Save, Metro Market, Mariano's), Cub Foods, Woodman's, Piggly Wiggly Midwest, Lunds & Byerlys, Sendik's, and more!