Josh Cellars Drops New Summer Sipper – A Limited Edition, On-the-Go Wine Backpack to Bring Your Favorite Sip Everywhere This Season
The #1 premium US table wine releases a new, easy way to enjoy its latest varietal, Seaswept, all
summer long.
On June 26, Josh Cellars, America’s largest and fastest growing premium table wine, is releasing the
limited edition Summer Sipper bundle, including two bottles of Seaswept, the brand’s new hybrid wine
offering made with Sauvignon Blanc and Pinot Grigio, and a stylish wine backpack that will become the
ultimate companion for outdoor hangouts all season long. Seaswept was crafted to be enjoyed while
socializing with friends outdoors in the sun, and the Summer Sipper provides on-the-go functionality to
make it easy to bring Josh Cellars to all your favorite activities.
The Summer Sipper holds two bottles of wine and was designed with thoughtful, functional elements
that make transporting and enjoying wine outdoors easier than ever. The backpack’s insulated
removable pouch keeps wine cool during peak sun hours, and a discreet spout allows for easy pouring
and enjoyment. Created using high-quality, water-resistant material and outfitted with an additional
compartment to stow drinking cups and all your additional sunshine essentials, the Summer Sipper
allows you to bring the wine party anywhere the day takes you – to the beach, pool, and beyond!
“This summer, we are expanding how people enjoy wine,” said Dan Kleinman, Chief Brand Officer of
Deutsch Family Wine & Spirits. “From introducing Seaswept, a bright, fresh white wine that is the
perfect accompaniment to outdoor occasions on warm days, to creating the Summer Sipper, a premium
backpack designed to bring wine wherever you want, Josh Cellars continues to refresh the rules of wine
by making it more portable and approachable – and most importantly, fun!”
The introduction of the new Summer Sipper comes on the heels of the release of Josh Cellars Seaswept,
which has quickly become the #1 new item in all of wine since hitting the shelves in January 2024.
Seaswept is a crisp and easy-to drink white wine that combines two of the most refreshing white wine
varietals, Sauvignon Blanc and Pinot Grigio. Created to fill a consumer need for more refreshing, warm
weather wine options, Seaswept is meant to be enjoyed outdoors, including by the pool, on the beach
or wherever the summer season takes you. With its effortless portability and functionality, the Summer
Sipper introduces even more ways to enjoy wine during the daytime.
To learn more and purchase the Josh Cellars Seaswept Summer Sipper, visit JoshCellars.com. It is also
available starting today as a bundle offering on ReserveBar.com along with two bottles of Seaswept for
$99.
As the fastest growing premium wine brand in the US, innovation has been a key growth driver for Josh
Cellars, helping drive the brand to consistent double-digit growth for the past five years, selling more
than 6 million cases annually. The launch of Seaswept and the Summer Sipper follows the brand’s recent
successful release of Hearth Cabernet Sauvignon, a higher ABV Cabernet Sauvignon geared towards
another unique wine occasion – intimate after dinner gatherings. Be on the lookout for more exciting
news and releases to come from Josh Cellars this year and beyond.
About Josh Cellars
Josh Cellars was founded by Joseph Carr, a sommelier and vintner. Josh Cellars offers bold, complex and
approachable wines for drinking with family and friends. Since its launch, Josh Cellars has continued to
experience double digit growth year-over-year, selling more than 6 million cases in 2023. As the largest
and fastest growing U.S. table wine in the $11+ segment, Josh Cellars continues to become a household
name amongst consumers, including achieving internet virality at the start of 2024. Sourced from
vineyards across California and Italy, Josh Cellars offers 12 varietals, including Cabernet Sauvignon,
Chardonnay, Sauvignon Blanc, Pinot Noir, Merlot, Rosé, Legacy Red Blend, Prosecco, Prosecco Rosé and
Pinot Grigio, and innovative offerings, including Hearth and Seaswept. Josh Cellars also produces a more
premium Reserve tier of offerings, which includes North Coast Cabernet Sauvignon, Paso Robles
Cabernet Sauvignon, North Coast Chardonnay and Bourbon Barrel Aged Cabernet Sauvignon, and more.
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