WINDERMERE, FL - Joshing Cocktails, a new player in the ready-to-drink (RTD) cocktail market, today announced the launch of its inaugural product line, set to hit shelves this summer. The brand's debut offerings, Cosmic Tale™ and Unicorn Tale™, promise to bring a whimsical twist to the burgeoning RTD category while demonstrating a strong commitment to environmental sustainability.
Founded with a mission to create "Crafted Concoctions from a Universe of Fun," Joshing Cocktails aims to captivate consumers with its unique flavor profiles and playful branding. The company's launch collection features two distinct varieties:
- Cosmic Tale™: A celestial blend of vodka, ginger beer, pure cane sugar, and natural blueberry, basil, and lime flavors.
- Unicorn Tale™: A magical mix of vodka, soda water, pure cane sugar, and natural lychee and lime flavors.
Both products boast a 5.9% ABV and are packaged in digitally printed 355mL cans, catering to the growing demand for convenient, premium cocktail experiences.
"We're thrilled to introduce Joshing Cocktails to the market," said Joshua Fruecht, founder of Joshing Cocktails. "Our goal is to bring a sense of wonder and excitement to the RTD space, offering consumers a high-quality, fun alternative to traditional canned cocktails while also making a positive impact on our planet."
Key features of Joshing Cocktails include:
- No artificial flavors or colors
- Colored with fruit and vegetables
- Made with real spirits
- Gluten-free
In a significant move towards environmental responsibility, Joshing Cocktails is proud to announce its partnership with 1% for the Planet, a global network that connects businesses with environmental organizations. As a member of this alliance, Joshing Cocktails pledges to donate 1% of its annual sales to environmental causes, joining the ranks of environmentally conscious companies like Patagonia and Blue Ribbon Flies.
"By joining 1% for the Planet, we're committing to give back to the environment that inspires our products," Fruecht explained. "This partnership allows us to contribute to grassroots environmental groups making a real difference in their communities."
Additionally, Joshing Cocktails has partnered with Eden Reforestation Projects, pledging to plant one tree for every order placed. This initiative aligns with the company's commitment to sustainability and global reforestation efforts.
The company has also announced plans for a 3-tier compliant direct-to-consumer e-commerce platform, allowing for home delivery in select markets. Joshing Cocktails is actively seeking partnerships with retailers, restaurants, and bars to expand its distribution network.
As part of its commitment to innovation, the brand has established Joshing Labs, an in-house research and development hub dedicated to pushing the boundaries of mixology and flavor creation.
Joshing Cocktails will be available for purchase starting this summer. For more information, visit joshingcocktails.com or follow @drinkjoshing on social media platforms.
About Joshing Cocktails:
Joshing Cocktails is a Florida-based beverage company specializing in premium, ready-to-drink cocktails. With a focus on unique flavors, imaginative branding, and environmental sustainability, Joshing Cocktails aims to bring a touch of magic to the adult beverage industry while making a positive impact on the planet.
About 1% for the Planet:
1% for the Planet is a global organization that exists to ensure our planet and future generations thrive. We act as an accountability partner for businesses supporting environmental partners through annual membership. We make environmental giving easy and effective through partnership advising, impact storytelling, and third-party certification.
Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, our members have given millions to environmental partners. Today, 1% for the Planet’s global network consists of thousands of businesses and environmental partners working toward a better future.
About Eden Reforestation Projects:
Eden Reforestation Projects (Eden) is a 501(c)3 international nonprofit that is committed to alleviating extreme poverty and restoring healthy forests in Madagascar, Haiti, Nepal, Indonesia, Mozambique, Kenya, Honduras, and Nicaragua. Through their "Employ to Plant" methodology, they provide fair-wage and consistent employment to thousands of people in communities suffering from extreme poverty.
People are employed to produce, plant, and guard an average of 15 million trees every month. Since Eden's launch in 2005, over 333 million trees have been planted, and the lives of thousands of people are being transformed. Eden's employees are now sending their children to school and able to afford food, clothing, and medical care. Further, as a result of consistent employment, hundreds of Eden's workers have escaped debt slavery, and sustainable farming and fishing are returning as a result of the restored environment.
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