LILLET PARTNERS WITH 'EMILY IN PARIS' on Two Limited-Edition Bottles

A celebration of Frenchness, fashion and female empowerment, the collaboration also inspired two dedicated cocktail recipes. 

Lillet, the French wine-based aperitif, is pleased to announce its collaboration with the hit series “Emily in Paris” on two exclusive Lillet x Emily in Paris limited-edition bottles. Inspired by the beloved main character’s unabashed love of France and fashion, the House’s label now is revisited with whimsical fashion illustrations evoking the Lillet woman in tre`s chic Parisian outfits. 

For the occasion, the Maison has also dreamed up two Emily Lillet Royale cocktail recipes, ideal for sharing with friends while watching Season 4 of “Emily in Paris”.

At Maison Lillet, we were struck by how much our lifestyle brand had in common with the show’s main character, from a shared love of style and culture to a joyful, glamorous outlook on life. Emily’s self- expression, authenticity, and joie de vivre resonates with our community: like every Lillet woman, she knows that “chic” comes from self-confidence, playfulness, spontaneity and honoring a unique sense of style. 

“Emily in Paris” streams on Netflix, and is produced by MTV Entertainment Studios and series creator Darren Star (Beverly Hills 90210, Sex and the City, Younger). 

A LIKEMINDED PAIRING 

Since the turn of the 20th century, Lillet has cultivated a name for playing with the rules and celebrating women who do so, too. Lillet disrupted tradition by blending wines with fruit infusions: its elegant, refined taste immediately drew a primarily female following, earning the nickname, ‘L’ape´ritif des dames’ (the ladies’ aperitif). Starting with the very first advertising campaign, the Lillet woman appears self-confident and free-spirited — not to mention innately elegant. 

Today, the Lillet woman resonates perfectly with “Emily in Paris”, from a shared sense of confidence to the glass-half-full attitude the show’s female protagonists convey. Sophisticated, feminine and versatile, Lillet remains a favorite among women who embrace both the French art de vivre and a style that’s all their own. A match made in heaven? No, even 

Mais oui! 

Introducing the 

LILLET X EMILY IN PARIS LIMITED-EDITION BOTTLES 

One icon deserves another. In a celebration of the French lifestyle, Lillet presents two stylized, chic limited-edition bottle designs. Couture-inspired illustrations portray the Lillet woman in striking looks seemingly pulled from Emily’s closet, with leggy day wear for Lillet Blanc and an “Emily by night” take on classic elegance for the Lillet Rose´ edition. 

To mark this collaboration, Maison Lillet has concocted two exclusive refreshing cocktails elevated from the brand’s signature serve, the Lillet Spritz, with a royale version, fittingly titled Emily Lillet Royale. 

Top tip 

Cut the strawberries into a heart shape for a reference that insiders will get instantly — not to mention an eminently Instagrammable Emily touch. 

EMILY LILLET ROYALE 

BLANC 

Ice cubes 

·       +  1 part Lillet Blanc 

·       +  2 parts champagne 

·       +  1/2 part peach puree 

·       +  Garnish: strawberry & mint 

ROSE´ 

Ice cubes 

+ 1 part Lillet Rose´ 

+ 2 parts rose´ champagne 

+ 1/2 part strawberry puree 

+ Garnish: strawberry & mint 

The Lillet x Emily in Paris limited-edition bottles will be launched in 11 countries: the US, Germany, Austria, Denmark, the UK, Switzerland, Belgium, The Netherlands, China, South Korea, and Brazil.