Costa Tequila Celebrates Strong First Half of 2024 With Continued Investment in Growth

Florida-based tequila innovator chases the sun & catches success in first half of the year

Costa Tequila, the innovative Florida-based brand behind the world’s first Hi/Lo blend of tequila, reports healthy growth in the first half of 2024. Success over the last six months are attributed to the company’s focus on deepening relationships in existing markets, investment in the supply chain and fruitful partnerships with distributors and brand ambassadors.

“In the first half of 2024 we dedicated ourselves to increasing efficiency within our supply chain. As our growth rate has picked up over the last year, it was important for us to make sure the logistical and operational side of our business are managed correctly,” said Costa Tequila Founder Stephen Gavula III.

Since January, Costa Tequila has expanded into four new markets, including New York, New Jersey, Arizona, and Connecticut, with six new AB distributors. The company also grew its internal team by 10%. Notably Costa welcomed a new member to the team as the new Mexico-based Operations Manager. Depletions increased by 30% YTD and placements are up 15% in the first half of the year. 

Since its inception in 2019 Costa has cultivated partnerships with talented global ambassadors, including incredible athletes and artists, in order to dynamically tell the Costa Tequila story. In July of 2024, Costa launched its first limited edition Blanco bottle with label artwork by international marine artist and long time ambassador, Kasey Scott. A portion of proceeds from sales of this limited release will benefit Coastal Conservation Association (CCA) Florida, a non-profit organization dedicated to the conservation of Florida’s marine resources. 

Costa Tequila offers the only lineup of tequilas that intentionally bring together flavor profiles from 100% Blue Weber Agave sourced in two traditionally separate tequila regions in Jalisco, Mexico: “Los Altos” (the Highlands) and “Valle de Tequila” (the Lowlands). 

Looking forward, the Costa Tequila team plans on participating in events with distributor partners in an effort to further strengthen brand awareness. Above all, Costa will continue chasing the sun, innovating and elevating the moment. Find all four varieties of Costa Tequila, Añejo, Blanco, Reposado, and Café at select retailers or order online at costatequila.com. 

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About Costa Tequila

For Costa, the makers of the first ‘Hi/Lo’ blend of tequila in the world, the mission is simple: redefine conventional tequila. The unique Hi/Lo blend of Costa Tequila is made from 100% Blue Weber Agave plants sourced from two distinct locations: “Los Altos” (the Highlands) and “Valle de Tequila” (the Lowlands). While traditionally these two regions produce tequila separately, Costa’s Hi/Lo blends bring the unique flavor profiles of both regions together. Find all varieties of Costa Tequila, Café, Añejo, Blanco, and Reposado, at select retailers in Florida, Georgia, New York, Maryland, Missouri, South Carolina, Colorado, Washington D.C., West Virginia, Arizona, Tennessee, and Nebraska using the store locator or order online at costatequila.com. 

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