• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live: June 10+11
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Spirit Awards 2025
      Submit Your Nominations
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2024 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: June 10+11
  • Best of 2025
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Celebrity Game Presented by Monster Energy Will Kick Off the 2024 BIG3 Championship Weekend on August 18 in Boston with the All-Star Game and Championship Game to Follow Live on CBS

info_outline PRESS RELEASE posted by Monster Energy

Aug. 1, 2024 at 11:19 am

X LinkedIn Reddit Facebook Email
Report Press Release
Non-Alcoholic Beverages
  • image-01

GILLIE & WALLO, ANTHONY ANDERSON, MATT JAMES, FRENCH MONTANA, AND FLAU’JAE JOHNSON HEADLINE THIRD ANNUAL MONSTER ENERGY BIG3 CELEBRITY GAME

Celebrity Game Presented by Monster Energy Will Kick Off the 2024 BIG3 Championship Weekend on August 18 in Boston with the All-Star Game and Championship Game to Follow Live on CBS

Coach Ice Cube and 2x MVP Gillie from Million Dollaz Worth of Game Return to Defend Team Webull’s Crown Against Team Green, Led by Coach Clyde Drexler and His Team of Athletes and Entertainers 

Today, BIG3 and Monster Energy announced their third annual Celebrity Game, tipping off at 3 p.m. ET August 18 at TD Garden in Boston, MA, followed by the 2024 All-Star and Championship Games.

Screening live on CBS, the highly-anticipated spectacle this year features Million Dollaz Worth of Game hosts Gillie & Wallo, actor and producer Anthony Anderson, rapper French Montana, and The Bachelor’s Matt James. 

The special event welcomes some of the biggest stars in sports and entertainment to compete in the name of goodwill, raising money and awareness for underprivileged youth and other important causes.

Participants in the celebrity game include:

·       Gillie & Wallo (Hosts of Million Dollaz Worth of Game Podcast)

·       Anthony Anderson (Actor and Producer)

·       Matt James (The Bachelor, Season 25)

·       French Montana (Multi-Platinum Recording Artist)

·       Fabolous (Multi-Platinum Recording Artist)

·       Flau’Jae Johnson (Rapper and LSU NCAA National Champion)

·       Vernon Davis (NFL Super Bowl Champion)

·       Ty Law (3x NFL Super Bowl Champion)

·       The Professor (Streetball Legend)

·       Michael Blackson (Actor and Comedian)

·       Skilla Baby (Detroit-Based Rapper)

·       Briana Green (Former Harlem Globetrotter)

“Over the past three years, the Monster Energy BIG3 Celebrity Game has become an integral part of the BIG3 Championship Weekend,” said BIG3 CEO and Co-Founder, Ice Cube. “In the BIG3, it doesn’t matter where you come from or what your name is – you have to prove it on the court and that’s no different whether you are a baller, entertainer or an NFL hall of famer. Gillie and I have two years of winning pedigree; Team Green better look out!”

The Monster Energy BIG3 Celebrity Game will feature BIG3’s innovative style of play, on the half-court, with 4-point shot circles, and the “Bring the Fire Rule” allowing a foul call to be challenged with an in-game 1-v-1. Presented by Monster Energy with Ice Cube and the BIG3, this star-studded event will also feature some local Boston celebrities and special guests.

As it does each year, the event will raise money and awareness for charities and programs that help underprivileged youth, amongst other goodwill causes, including the BIG3’s community outreach initiative, the YOUNG3. Monster Energy will donate a minimum of $25,000 to the event’s charitable beneficiaries.

“Monster Energy is so pumped to be partnering with Ice Cube and the BIG3 again to bring fans the Celebrity Game,” said Dan McHugh, Global CMO of Monster Energy. “The Monster Energy BIG3 Celebrity Game is a great event as not only do we see some electric on-court action, but it gives back off the court and at Monster we feel passionately about supporting our local communities.

“I can’t wait to see Team Green take on the reigning champs Team Webull. Plus, with this great roster of stars, it is sure to be energy-filled entertainment!”

Team Webull returns as 2x Champion, led by Coach Ice Cube and 2x MVP Gillie Da King, going up against Team Green, led by NBA Hall of Fame Legend Clyde Drexler. 2023’s Monster Energy BIG3 Celebrity Game in Washington D.C. was a nailbiter that went down to the wire. Team Webull narrowly escaped with the win in front of a crowd of 12,000+ fans. Gillie and his fellow Million Dollaz Worth of Game partner Wallo are back, and Gillie is aiming for his third consecutive MVP and win.

“The Monster Energy BIG3 Celebrity Game has become a staple celebrity competition that features an eclectic mix of talent,” said Event Producer and Founder of Idol Roc, Steven Ferraro. “Each year is more entertaining than the last, and we look forward to what this year brings.”

For more information and to purchase tickets to the Monster Energy BIG3 Celebrity Game, All-Star Game, and 2024 Championship Game, please visit BIG3.com. Follow the BIG3 on Facebook,  Twitter, Instagram  and YouTube.  To learn more about Monster Energy visit Facebook, Instagram and Twitter or go to monsterenergy.com. 

ABOUT BIG3:

BIG3 (BIG3.com) is where FIREBALL3 superstars play. The premier global BIG3 league features many of the greatest, most popular and skilled professional athletes of all time. Founded by producer, actor and music legend Ice Cube and entertainment executive Jeff Kwatinetz, the BIG3 combines highly competitive, physical, and fast game skills with incredible fan activations for an unforgettable experience. In 2023, the BIG3 was named "Best in Web3" by Sports Business Journal for the league's groundbreaking Web3 Project, Forever Experience Action Tokens (FEATs), offering utility and ownership-like value in BIG3 teams via blockchain technology.

ABOUT MONSTER ENERGY:

Based in Corona, California, Monster Energy is the leading marketer of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene and sport. Whether motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, or the rock and roll lifestyle, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes and musicians represent. More than a drink, it's the way of life lived by athletes, bands, believers and fans. See more about Monster Energy including all of its drinks at monsterenergy.com.

###

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Soft Volumes Lead to Slower Non-Alc Beverage Sales in June

Soft Volumes Lead to Slower Non-Alc Beverage Sales in June

Sazerac Moves Spirits, RTD Portfolio to Reyes in Colorado

Sazerac Moves Spirits, RTD Portfolio to Reyes in Colorado

YTD 2026 Beverage Performance and Trends – 3Tier Beverages via NIQ

YTD 2026 Beverage Performance and Trends – 3Tier Beverages via NIQ

SPONSORED POST
Connecting Benefits with Flavor to Build Trust in Functional Beverages

Connecting Benefits with Flavor to Build Trust in Functional Beverages

Marketplace

Award Winning Beverage Formulation

Award Winning Beverage Formulation

View All|Post a Listing

Featured Jobs

Brewer - Malibu Brewing Company

Brewer - Malibu Brewing Company

Sales Coordinator - Parker Flavors

Sales Coordinator - Parker Flavors

Sales Rep - Digitally printed cans (New England) - Canworks

Sales Rep - Digitally printed cans (New England...

State Manager - MT/UT/OR - Good Boy Vodka

State Manager - MT/UT/OR - Good Boy Vodka

National Sales Director - Allagash Brewing Company

National Sales Director - Allagash Brewing Company

District Manager - Los Angeles & Central Coast - Coronado Brewing

District Manager - Los Angeles & Central Coast ...

View All Jobs|Post a Job

More News

Top Dog Cocktails Makes $1.3M Investment In Flamboyant Water To Fuel RTD, Caribbean Expansion

Top Dog Cocktails Makes $1.3M Investment In Flamboyant Water To Fuel RTD, Caribbean Expansion

Mid-Year Snapshot: Promo Pricing Pushes Sports Drinks Ahead

Mid-Year Snapshot: Promo Pricing Pushes Sports Drinks Ahead

Taste Radio: What Did It Take to Make MadeGood Great?

Taste Radio: What Did It Take to Make MadeGood Great?

New Insider Benefit: BevNET & Nosh Data Reports in Partnership with Calebrate

New Insider Benefit: BevNET & Nosh Data Reports in Partnership with Calebrate

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Packaging Technician - Wilding Brands - Wilding Brands
  • Brewer - Russian River Brewing Comapny - Russian River Brewing Comapny
  • Brewer - Old Schoolhouse Brewery - Old Schoolhouse Brewery
  • Brewer - Stillfire Brewing - Stillfire Brewing
  • Packaging Operator - Tonewood Brewing - Tonewood Brewing
  • Outside Sales Representative - Valor Peak Distillery - Valor Peak Distillery
  • Packaging Manager - Guilford Hall Brewery - Guilford Hall Brewery
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Soft Volumes Lead to Slower Non-Alc Beverage Sales in June
  2. Sazerac Moves Spirits, RTD Portfolio to Reyes in Colorado
  3. YTD 2026 Beverage Performance and Trends – 3Tier Beverages via NIQ
  4. Top Dog Cocktails Makes $1.3M Investment In Flamboyant Water To Fuel RTD, Caribbean Expansion
  5. Mid-Year Snapshot: Promo Pricing Pushes Sports Drinks Ahead
  6. Taste Radio: What Did It Take to Make MadeGood Great?
  7. New Insider Benefit: BevNET & Nosh Data Reports in Partnership with Calebrate
  1. Outlaw Light Beer Broadens Southern California Footprint Through New Partnerships
  2. Lumen Launches Nationwide at Sprouts, Debuting Exclusive Cocolada Flavor of Its Award-Winning Sparkling Protein Drinks
  3. Layn Natural Ingredients to Highlight Monk Fruit Decoction Solutions at IFT FIRST 2026
  4. BioVivo Science Celebrates One Year of Growth, Manufacturing Excellence, and U.S.-Made Botanical Innovation at IFT FIRST
  5. The Spice & Tea Exchange Targets Pennsylvania for Continued Franchise Growth
  6. Maui Brewing Co. Debuts Maui Light NA, a Crisp Non-Alcoholic Brew with a Hint of Lime
  7. Iron Heart Canning Expands to Texas
  1. Sazerac Moves Spirits, RTD Portfolio to Reyes in Colorado
  2. Top Dog Cocktails Makes $1.3M Investment In Flamboyant Water To Fuel RTD, Caribbean Expansion
  3. New RTDs From Vodkade, Wild Tide, E-40 and More
  4. Zero Proof Playbook: Soft Bar On What Sustains A Non-Alc Third Space
  5. M&A Activity For Scaled RTD Brands Expected to Ramp Up
  6. Columbia Distributing Adds 850k Cases of Wine and Spirits As RNDC Deal Closes
  7. Hugo’s Cocktails Takes Its Bartender-Crafted RTDs To New Markets
  1. Reyes to Add Sazerac’s Traditional Spirits & RTD Portfolio in Colorado
  2. Brewbound Live Returns to LA This December: Allagash’s Rob Tod & Celine Frueh to Give Keynote Address
  3. YTD 2026 Beverage Performance and Trends – 3 Tier Beverages
  4. Deschutes Plots Post-Costco Lager Strategy as Owned Brands Grow
  5. Top Dog Cocktails Fuels RTD Expansion, Caribbean Distribution With $1.3M Investment In Flamboyant Water
  6. Off-Premise Bev-Alc Sales Reverse Course Before 4th; Spirits, RTDs Remain Bright Spots, per Circana Weekly Scans
  7. World Cup Yet to Combat Accelerated Q2 Declines in Off-Premise, per Bump Williams
View All|Submit News

Promoted PR Posts

So Cool Brands Launches Blueberry & Blood Orange Sports Drinks & Announces Strategic Partnership with The Daley Move Podcast

So Cool Brands Launches Blueberry & Blood Orange Sports Drinks & Announces Strategic Partnership with The Daley Move Podcast

MOMOSA Non-Alcoholic Adaptogen-Infused Spritzers Launch at Walmart Across Utah, Arizona, and California

MOMOSA Non-Alcoholic Adaptogen-Infused Spritzers Launch at Walmart Across Utah, Arizona, and California

Twisted Alchemy Expands at Whole Foods Market, Launches New Products for Summer 2026

Twisted Alchemy Expands at Whole Foods Market, Launches New Products for Summer 2026

Dirty Dill Pickle Vodka Is Scaling Fast — and Inviting Its Community Along for the Ride

Dirty Dill Pickle Vodka Is Scaling Fast — and Inviting Its Community Along for the Ride

PLAYR Launches Performance Nutrition Brand Built Specifically for Youth Athletes

PLAYR Launches Performance Nutrition Brand Built Specifically for Youth Athletes

Hummingbirds Launches Offers, Connecting Creator-Powered Discovery to Verified In-Store Purchases

Hummingbirds Launches Offers, Connecting Creator-Powered Discovery to Verified In-Store Purchases

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
An error has occurred. This application may no longer respond until reloaded. Reload 🗙