Skip to main content
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live LA: Dec. 6-8
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • BevNET Best of 2026 Awards
      Submit Your Nominations
    • BevNET 2026 Spirits Awards
      Submit Your Nominations
    • Annual CPG Awards
    • Submit Product
      Add Your Product to Our Free Database
    • Industry Showcase Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2025 Industry Awards
    • Industry Showcases
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: Dec. 6-8
  • Jobs
  • Investment
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
  • 2026 Awards
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Celebrity Game Presented by Monster Energy Will Kick Off the 2024 BIG3 Championship Weekend on August 18 in Boston with the All-Star Game and Championship Game to Follow Live on CBS

PRESS RELEASE posted by Monster Energy

Aug. 1, 2024 at 11:19 am

XLinkedInRedditFacebookEmail
Report Press Release
Non-Alcoholic Beverages
  • image-01

GILLIE & WALLO, ANTHONY ANDERSON, MATT JAMES, FRENCH MONTANA, AND FLAU’JAE JOHNSON HEADLINE THIRD ANNUAL MONSTER ENERGY BIG3 CELEBRITY GAME

Celebrity Game Presented by Monster Energy Will Kick Off the 2024 BIG3 Championship Weekend on August 18 in Boston with the All-Star Game and Championship Game to Follow Live on CBS

Coach Ice Cube and 2x MVP Gillie from Million Dollaz Worth of Game Return to Defend Team Webull’s Crown Against Team Green, Led by Coach Clyde Drexler and His Team of Athletes and Entertainers 

Today, BIG3 and Monster Energy announced their third annual Celebrity Game, tipping off at 3 p.m. ET August 18 at TD Garden in Boston, MA, followed by the 2024 All-Star and Championship Games.

Screening live on CBS, the highly-anticipated spectacle this year features Million Dollaz Worth of Game hosts Gillie & Wallo, actor and producer Anthony Anderson, rapper French Montana, and The Bachelor’s Matt James. 

The special event welcomes some of the biggest stars in sports and entertainment to compete in the name of goodwill, raising money and awareness for underprivileged youth and other important causes.

Participants in the celebrity game include:

·       Gillie & Wallo (Hosts of Million Dollaz Worth of Game Podcast)

·       Anthony Anderson (Actor and Producer)

·       Matt James (The Bachelor, Season 25)

·       French Montana (Multi-Platinum Recording Artist)

·       Fabolous (Multi-Platinum Recording Artist)

·       Flau’Jae Johnson (Rapper and LSU NCAA National Champion)

·       Vernon Davis (NFL Super Bowl Champion)

·       Ty Law (3x NFL Super Bowl Champion)

·       The Professor (Streetball Legend)

·       Michael Blackson (Actor and Comedian)

·       Skilla Baby (Detroit-Based Rapper)

·       Briana Green (Former Harlem Globetrotter)

“Over the past three years, the Monster Energy BIG3 Celebrity Game has become an integral part of the BIG3 Championship Weekend,” said BIG3 CEO and Co-Founder, Ice Cube. “In the BIG3, it doesn’t matter where you come from or what your name is – you have to prove it on the court and that’s no different whether you are a baller, entertainer or an NFL hall of famer. Gillie and I have two years of winning pedigree; Team Green better look out!”

The Monster Energy BIG3 Celebrity Game will feature BIG3’s innovative style of play, on the half-court, with 4-point shot circles, and the “Bring the Fire Rule” allowing a foul call to be challenged with an in-game 1-v-1. Presented by Monster Energy with Ice Cube and the BIG3, this star-studded event will also feature some local Boston celebrities and special guests.

As it does each year, the event will raise money and awareness for charities and programs that help underprivileged youth, amongst other goodwill causes, including the BIG3’s community outreach initiative, the YOUNG3. Monster Energy will donate a minimum of $25,000 to the event’s charitable beneficiaries.

“Monster Energy is so pumped to be partnering with Ice Cube and the BIG3 again to bring fans the Celebrity Game,” said Dan McHugh, Global CMO of Monster Energy. “The Monster Energy BIG3 Celebrity Game is a great event as not only do we see some electric on-court action, but it gives back off the court and at Monster we feel passionately about supporting our local communities.

“I can’t wait to see Team Green take on the reigning champs Team Webull. Plus, with this great roster of stars, it is sure to be energy-filled entertainment!”

Team Webull returns as 2x Champion, led by Coach Ice Cube and 2x MVP Gillie Da King, going up against Team Green, led by NBA Hall of Fame Legend Clyde Drexler. 2023’s Monster Energy BIG3 Celebrity Game in Washington D.C. was a nailbiter that went down to the wire. Team Webull narrowly escaped with the win in front of a crowd of 12,000+ fans. Gillie and his fellow Million Dollaz Worth of Game partner Wallo are back, and Gillie is aiming for his third consecutive MVP and win.

“The Monster Energy BIG3 Celebrity Game has become a staple celebrity competition that features an eclectic mix of talent,” said Event Producer and Founder of Idol Roc, Steven Ferraro. “Each year is more entertaining than the last, and we look forward to what this year brings.”

For more information and to purchase tickets to the Monster Energy BIG3 Celebrity Game, All-Star Game, and 2024 Championship Game, please visit BIG3.com. Follow the BIG3 on Facebook,  Twitter, Instagram  and YouTube.  To learn more about Monster Energy visit Facebook, Instagram and Twitter or go to monsterenergy.com. 

ABOUT BIG3:

BIG3 (BIG3.com) is where FIREBALL3 superstars play. The premier global BIG3 league features many of the greatest, most popular and skilled professional athletes of all time. Founded by producer, actor and music legend Ice Cube and entertainment executive Jeff Kwatinetz, the BIG3 combines highly competitive, physical, and fast game skills with incredible fan activations for an unforgettable experience. In 2023, the BIG3 was named "Best in Web3" by Sports Business Journal for the league's groundbreaking Web3 Project, Forever Experience Action Tokens (FEATs), offering utility and ownership-like value in BIG3 teams via blockchain technology.

ABOUT MONSTER ENERGY:

Based in Corona, California, Monster Energy is the leading marketer of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene and sport. Whether motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, or the rock and roll lifestyle, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes and musicians represent. More than a drink, it's the way of life lived by athletes, bands, believers and fans. See more about Monster Energy including all of its drinks at monsterenergy.com.

###

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

NKD Distillery Turns To Kanna For NAKIES’ Functional Edge

NKD Distillery Turns To Kanna For NAKIES’ Functional Edge

Taste Radio: How Amara Surged From DTC To National Retail

Taste Radio: How Amara Surged From DTC To National Retail

Smartwater Takes Fresh Swing at Sparkling with Latest Innovations

Smartwater Takes Fresh Swing at Sparkling with Latest Innovations

SPONSORED POST
Innovation Moves Fast. Jel Sert Moves Faster. A Century of Proof.

Innovation Moves Fast. Jel Sert Moves Faster. A Century of Proof.

Marketplace

BevSnax - Do you need help with sales in New York State ?

BevSnax - Do you need help with sales in New York ...

View All|Post a Listing

Featured Jobs

Production Brewer - Russian River Brewing Company

Production Brewer - Russian River Brewing Company

Brand Manager - Good Boy Vodka

Brand Manager - Good Boy Vodka

Malt RTD Commercial Sales Manager - Hive

Malt RTD Commercial Sales Manager - Hive

Brewer - Aloha Beer

Brewer - Aloha Beer

General Manager - Right Coast Brands

General Manager - Right Coast Brands

Stoneface Brewer/Cellar Operator - Stoneface Brewing Company

Stoneface Brewer/Cellar Operator - Stoneface Brewi...

View All Jobs|Post a Job

More News

Review: Martinis Are Now Mobile With Write-Off

Review: Martinis Are Now Mobile With Write-Off

Coca-Cola Tests Prebiotic Twist on Its Biggest Brands

Coca-Cola Tests Prebiotic Twist on Its Biggest Brands

KDP Gets Dirty With Soda Innovation, Flavor-Forward Energy SKUs

KDP Gets Dirty With Soda Innovation, Flavor-Forward Energy SKUs

Celsius Reveals Energy+ Hydration Line, Rockstar Rebrand

Celsius Reveals Energy+ Hydration Line, Rockstar Rebrand

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Long Island Sales Representative - Sarene Beer Distributors - Sarene Beer Distributors
  • Cellar Operator - Hendler Family Brewing Company - Hendler Family Brewing Company
  • Sales Representative - Sarene Beer Distributors - Sarene Beer Distributors
  • Head Brewer - Finney Hospitality Group - Finney Hospitality Group
  • Senior Beer Sales Representative — NYC & Long Island - Yamada Trading Inc - Yamada Trading Inc
  • Territory Sales Representative – Colorado (Denver Metro) - Pure Madness Group - Pure Madness Group
  • Brewer - Aloha Beer - Aloha Beer
View AllPost a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. NKD Distillery Turns To Kanna For NAKIES’ Functional Edge
  2. Taste Radio: How Amara Surged From DTC To National Retail
  3. Smartwater Takes Fresh Swing at Sparkling with Latest Innovations
  4. Review: Martinis Are Now Mobile With Write-Off
  5. Coca-Cola Tests Prebiotic Twist on Its Biggest Brands
  6. KDP Gets Dirty With Soda Innovation, Flavor-Forward Energy SKUs
  7. Celsius Reveals Energy+ Hydration Line, Rockstar Rebrand
  1. Ola Sol Introduces Humo, the first 100% agave wine with the taste of mezcal
  2. Ghostwood Whiskey Introduces 3 Brothers Bourbon, a Six-Year, High-Rye, Three-Grain Bourbon Inspired by Family Traditions
  3. Black Irish Expands Wisconsin Distribution with Badger Liquor
  4. The Ave Brewing Company | Craft Beer & AVE CRUISER Craft Vodka Cocktails
  5. Thomas Henry Introduces New Ginger Ale and Botanical Tonic Mixers
  6. Breakaway Music Festival and Garage Beer Bring Sports and Festival Culture Together With Limited-Edition Capsule
  7. Maker's Mark Goes Further for Flavor with Its First-Ever Whisky Finished with Japanese Mizunara Oak Staves
  1. NKD Distillery Turns To Kanna For NAKIES’ Functional Edge
  2. Review: Martinis Are Now Mobile With Write-Off
  3. Settlement Reached in FTC’s Price Discrimination Lawsuit Against Southern Glazer’s
  4. Surfside, Sun Cruiser Drive Prepared Cocktail Gains In Latest NIQ Scans
  5. Martignetti Companies Adds 17 Markets As RNDC Deal Closes
  6. Stateside Brands Projects 4 Million Cases for Super Lyte in Year One
  7. Relaxation At The Center Of $300M Intoxicating Hemp Beverage Business
  1. Deschutes Tags Into Hard Sports Drink Segment with Firelyte
  2. Health Claims Pose Potential Regulatory Hurdle for Hard Sports Drink Makers
  3. Accelerated Beer Losses & RTD Slowdown Drive Q3 Downturn in Circana Scans
  4. Brewbound Live 2026: Charting Stone Brewing’s Future in a House of California Brands
  5. Feds’ Southern Glazer’s Bribery Probe Could Serve as ‘Template’ For Future Investigations
  6. Fall Chill Hits Beer Ordering in ‘Contractionary’ September Beer Purchasers’ Index
  7. Insider’s Week in Beer: 🥶 Pop-Tarts Turns Frosty on BuzzBallz Collab
View All|Submit News

Promoted PR Posts

2O3 Launches a Performance Hydration Beverage With Electrolytes and Honey

2O3 Launches a Performance Hydration Beverage With Electrolytes and Honey

Asterisk Imports Launches, Secures Exclusive U.S. Rights to Belgium's Kasteel Beer Portfolio

Asterisk Imports Launches, Secures Exclusive U.S. Rights to Belgium's Kasteel Beer Portfolio

Vita Pop Officially Launches in the U.S. with Kansas City Celebration at Rock Island Bridge

Vita Pop Officially Launches in the U.S. with Kansas City Celebration at Rock Island Bridge

Private Equity Group Acquires Licksy Alcohol-Infused Lollipop Formula

Private Equity Group Acquires Licksy Alcohol-Infused Lollipop Formula

AccountTouch Announces Partnership with Andrews Distributing

AccountTouch Announces Partnership with Andrews Distributing

Three Trees, Maker of Nutrient-Dense, Clean-Label Plant Milks and Milk Teas, Joins Next In Natural

Three Trees, Maker of Nutrient-Dense, Clean-Label Plant Milks and Milk Teas, Joins Next In Natural

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase