Karate Combat and Tempter’s, a Horticulture Co brand, Forge Historic Partnership, First Hemp-Derived THC Beverage to Land Major Sports League Sponsorship.

Groundbreaking Collaboration Launched in Nashville.

Knoxville, TN- On July 25th, the Nashville Municipal Auditorium was throbbing with excitement as KC48 celebrated the historic partnership between Tempters and Karate Combat. This groundbreaking collaboration marks several firsts: the inaugural sponsorship of a major sports league by a hemp-derived THC beverage, the debut sale of THC drinks at a Tennessee arena, and the unprecedented alliance of cannabis and crypto, among the other top sponsors of KC.

Renowned for its cutting-edge approach and appeal to a health-conscious audience, Karate Combat has found a kindred spirit in Tempter’s, a trailblazer in the rapidly growing market for alcohol alternatives. Together, they are setting new standards in promoting healthy and enjoyable lifestyle choices, disrupting the status quo. 

Karate Combat continues to grow exponentially, delivering not just fights but an immersive atmosphere for its audience. With a rapidly increasing global presence, KC’s growth fits with Horticulture Co’s (Parent company of Tempter’s and the Cure Brand) mission of supplying best-in-class all-natural  hemp, alcohol free, and functional products not only in the US, but around the world. Fresh off the heals of launching the Cure Brand topicals in Japan, this latest partnership accelerates the pathway for Horticulture Co’s functional and recreational beverages in East Asia, the Gulf Countries, India, and Pakistan. The tone of KC48 was set early with appearances by presidential candidate RFK Jr, UFC legends Ben Askren, Kenny Florian, Cris Cyborg , and a star-studded list from Tempter’s side including local celebrities as Young Buck, Willie Jones, Colt Graves, RVSHVD, JD Walker, and Hailey Welch (aka Hak Tuah girl). But nobody shined stronger or brighter than Multi-Grammy award winning artist Ne-Yo, who took a moment to announce his newest brand partnership with Tempter’s.

As a TN born brand, the Tempter’s Team was excited to be a part of such a major activation in Nashville, which included selling Tempter’s Elevated Seltzers at the Nashville Municipal Auditorium and some of the hottest Honky Tonk bars on Broadway. Tempter’s also continues to expand into additional markets, including with Total Wine & More, Anheuser Busch, and Empire Distributing Inc.

“This Partnership signals a landmark moment in Sports History and will allow for other sports leagues to revisit and hopefully reimagine their relationship with cannabis in a sports experience. We applaud the bold leadership at Karate Combat for helping us hit this milestone, and have plans for many more to come”, said CEO of Horticulture Co, Saf Sadiq.

"At KC, we are dedicated to providing our athletes with the best possible support and resources," said Peter Vesey, CCO of Karate Combat. "Partnering with Horticulture allows us to offer innovative products that align with our commitment to excellence and the well-being  of our athletes and enjoyment of our viewers."

Tempters, a leader in the hemp-derived THC beverage market, offers a fully legal and flavorful THC-infused seltzer with only 10 calories per serving.  Compliant with the 2018 Farm Bill as well as state law where Tempter’s is sold. Tempters' beverages incorporate hemp-derived THC in food and drinks.

Founded by the principals of ROAR Organic, a top hydration brand, Tempters aims to replicate its success with three expertly crafted flavors enhanced with THC. This partnership with Karate Combat represents a bold step in Tempter’s mission to redefine social drinking and expand its reach to a broader audience.

For more information on Tempter’s/Horticulture Co and their range of products, please inquire with The Cure Brand.

About Tempters: Tempters offers a unique and captivating take on cannabis seltzers, inviting consumers to enjoy an innovative alternative to traditional alcoholic beverages. Experience the allure and satisfaction of our products, and join the movement to embrace a healthier lifestyle without the hangover.

About Karate Combat: Karate Combat is the world's premier full-contact striking league and the first sports organization governed and gamified by a token. The league broadcasts live in immersive CGI environments powered by Unreal Engine, enhancing the viewing experience. Karate Combat's content reaches over 120 countries and is streamed without a paywall on Karate.com and most major streaming services. Events are hosted by former UFC heavyweight champion and KC Chairman Bas Rutten, alongside George St-Pierre, Lyoto Machida, Stephen “Wonderboy” Thompson, and “Big Mike” Majlak. The league is owned by Sensei Sports LLC, a Dubai-based company.