Dirty Water, The Light Beer of Hard Seltzer, Launches in Partnership with Throwing Fits

(New York, NY) – Dirty Water, the world’s first session hard seltzer, today announces an exciting partnership with the influential duo Lawrence Schlossman and James Harris of Throwing Fits. The relationship aims to bring this new groundbreaking alcoholic beverage to the NYC zeitgeist and beyond.

Since its soft launch in May, Dirty Water has been rapidly gaining buzz and making waves among NYC’s vibrant social circles. Dubbed “The Light Beer of Hard Seltzer," the “Dangerously Refreshing” beverage is boldly offered in only one flavor, becoming the go-to choice for both hard seltzer enthusiasts and light beer purists. With a unique malt-based (sugar brew) formula, Dirty Water offers a light, crisp, and refreshing taste with notes of pear, citrus, and malt that is hard seltzer by nature but tastes completely different. This balanced profile makes it not too sweet and not too carbonated, perfect for those seeking a new go-to session beverage.

Throwing Fits, the platform and podcast helmed by NYC-based duo Schlossman and Harris, boasts a dedicated following and tongue-in-cheek approach to “the now” with regards to lifestyle and culture, making them a perfect partner that matches Dirty Water’s gritty ethos.

With this partnership, fans of Throwing Fits and session-drink enthusiasts alike can look forward to exclusive events, engaging content, and more that highlight the world of Dirty Water.

"I just wanted to make a simple drink that I could, for lack of a better word, crush. One that’s sessionable like a light lager but healthier," says Dominic Minogue, founder and CEO of Dirty Water. "So far, a lot of people have really gotten on board after just one sip, including the Throwing Fits guys. I’m extremely grateful to launch with their support and excited for consumers across NYC and beyond to discover Dirty Water.”

Born a hard seltzer yet identifying as a light beer, Dirty Water is offered in one crisp flavor at 4.5% ABV and has 0 carbs, 0 sugar, 90 calories and is gluten-free. Currently, consumers can find Dirty Water across 40+ locations in NYC including all Citarella locations in the city as well as the Hamptons. Additional markets are expected to launch within the next few months, but for now consumers outside of NYC can purchase Dirty Water online at dirtywaterbrand.com. For more information and to stay updated on the latest news, visit the brand on Instagram at @dirtywaterhardseltzer.

About Dirty Water 

Dirty Water is a hard seltzer brand based in NYC. Launched in 2024, it features a malt-based formula that offers a light, crisp, and refreshing taste with notes of pear, citrus, and malt. Dubbed the "Light Beer of Hard Seltzer," Dirty Water has quickly become popular with both hard seltzer enthusiasts and beer purists alike. For store locations or to purchase DTC, visit dirtywaterbrand.com. For updates, follow @dirtywaterhardseltzer on Instagram. 

About Throwing Fits 

Throwing Fits is a leading platform created by Lawrence Schlossman and James Harris. Renowned for their insightful commentary on fashion, lifestyle, and culture, the duo has built a significant following that extends beyond the fashion industry. Their influence and reach make them a powerful voice in today’s cultural landscape. For more information, visit throwingfits.com.