illy Introduces Best-Selling “Crema” to North American Cafes

Now available, illy Crema will be available in five locations across the United States 

New York, NY – illy, a global leader in sustainable, premium coffee is excited to announce today the North American release of one of their best-selling European offerings, the illy Crema. More commonly known as crema di caffè, illy Crema is a frozen, blended Italian coffee recipe that combines the richness of illy’s classic espresso with the flavors of a sweet soft serve. Available now in the U.S., illy Crema is being tested at five major illy cafés. It will be rolled out to additional franchise locations by the end of the year. 

Customized exclusively for the U.S. market, the SP1 Machine Granitori will be featured at illy locations in: One World Trade Center, New York City, NY; Merchants' Square, Colonial Williamsburg, VA; Atlantic Station, Atlanta, GA; Tampa International Airport, Tampa, FL; and The Palazzo, Las Vegas, NV. The new-to-North America offering will be available for purchase year-round. 

 “illy Crema has been a great success in Europe, and we’ve had many requests to launch it in the U.S. We expect this unique product and offering to be a significant element of differentiation for illy in the U.S. market,” said Jack Edwards, President of illy North America, “Exclusively designed for serving crema in the United States, we are extremely happy to be testing this machine in our first five locations. We are excited for the future!” 

Featured in each of the five U.S. locations, the SP1 Machine Granitori is the key to creating the “taste-it-to-believe-it experience” that is illy Crema. Proven to be one of the most popular illy offerings in Europe, the illy team is excited to bring this exciting offering to U.S. consumers. 

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About illy 

illy is an Italian family-owned company, founded in Trieste in 1933 which has always set itself the mission of offering the best coffee to the world. It produces a unique 100% Arabica blend composed of 9 different ingredients. The company selects only 1% of the best Arabica beans. Every day more than 8 million cups of illy coffee are served in over 140 countries around the globe, in the cafés, restaurants and hotels, in single-brand cafés and shops, at home and in the office, in which the company is present through subsidiaries and distributors. Since its foundation, illycaffè has oriented its strategies towards a sustainable business model, commitment that it strengthened in 2019 by adopting the status of Benefit Company and in 2021 becoming the first Italian coffee company to obtain the international B Corp certification. Everything that is “made in illy” is about beauty and art, the founding principles of the brand, starting from its logo, designed by artist James Rosenquist, up to illy Art Collection cups, decorated by over 130 international artists, or coffee machines designed by internationally renowned designers. With the aim of spreading the culture of quality to growers, baristas and coffee lovers, the company has developed its Università del Caffè which today holds courses in 23 countries around the world. In 2023, the company had a turnover of €595,1 million. The illy single-brand network has 159 points of sale in 30 countries.