Login Become an Insider

Features

  • BevNET Live
  • Best of 2024 Awards
  • Spirits Awards
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • Content Calendar
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Best of 2025 Awards
      Submit Your Nominations
    • Spirit Awards 2025
      Submit Your Nominations
    • Community Call Topics
      Submit Questions & Topics for Future Calls
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Community Call
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2023 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
    • Supplier Finder
      Database of Suppliers & Service Providers
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Community Call
      Pressing Topics Impacting Businesses
    • Elevator Talk
      Watch Emerging Brands Pitch
    • Category Close-Up
      Dive into Major Food & Beverage Categories
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
Our Family of Brands
nosh brewbound taste-radionombase
  • BevNET Live
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Our Family of Brands
nosh brewbound taste-radionombase
  • Login
  • Account image
    User Icon
  • Subscription:
    Manage Account Sign Out
  • close Subscribe
    Sign In
Become an Insider
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Casey Jones Distillery Launches First-Ever Mash Maker's Experience as Exclusive Bourbon Trail Tour Stop in Hopkinsville, KY

info_outline PRESS RELEASE posted by Casey Jones Distillery

Aug. 22, 2024 at 7:56 am

X LinkedIn Reddit Facebook Email
Report Press Release
Spirits Companies
  • image-01

CASEY JONES DISTILLERY LAUNCHES FIRST-EVER MASH MAKER’S EXPERIENCE AS EXCLUSIVE BOURBON TRAIL TOUR STOP IN HOPKINSVILLE, KY

 Showcasing the Importance of Grains in American Whiskey Production, Whiskey Tourists & Bourbon Lovers Are Encouraged to Help Build the Next Great Bourbon Mash Bill

Hopkinsville, KY – With whiskey tourism in the U.S. hitting unprecedented attendance levels, distilleries around the country are adding unique and immersive experiences to engage visitors beyond typical tours and tastings. Enter Casey Jones Distillery and the first-of-its-kind Mash Maker’s Experience – launching Saturday, August 31st, as an early kickoff to Bourbon Heritage Month in September. Available exclusively at the distillery in Hopkinsville, this hands-on, guided tour invites guests of all ages to help build an all new, crowd sourced, custom mash bill. Each handcrafted batch will be first offered in a very limited run as new make distillate before being stored in premium Kelvin Cooperage barrels. After aging, the spirits will be bottled and sold as part of Casey Jones Distillery’s award-winning portfolio.

Designed for everyone from enthusiasts to those out for a fun day of sightseeing and bourbon tasting, the Mash Maker’s Experience focuses on the primary bourbon grains and how they affect the taste profile of the bourbon from grain to glass. Participants learn from knowledgeable and welcoming staff about the unique characteristics that corn, rye, wheat, and malted barley deliver and how the individual grains impact the production process.

Guests will follow in Master Distiller Arlon “AJ” Casey Jones’ footsteps by building the ultimate crowd sourced mash bill and becoming an Official “Casey Jones Distillery Mash Maker.” Participants will first scoop up to three raw grains out of barrels in the very same still room where AJ has made authentic Kentucky spirits for years. Mirroring his exact process, guests will then “get into the grind” by pouring their grain into the distillery’s original mill to prepare the grain for production. Afterwards, guests will add their milled grains into designated barrels. Grains will be collected throughout the month from all participants. The final recipe will feature AJ’s personal touch and will be announced on the distillery’s social media and email newsletter before it is distilled.

Starting August 31st, Casey Jones Distillery will launch a unique monthly experience where guests can contribute to a custom batch and help make bourbon’s next great mash bill by choosing and grinding the grains that will be mashed, distilled, and aged into Kentucky Straight Bourbon Whiskey. Participants can follow every step of the journey through email updates, watching as their grain becomes bourbon. Each batch will yield roughly around two and a half barrels: two barrels will be stored for aging and the remaining half barrel will be sold as unaged white dog, giving participants the chance to experience both the unaged spirit and the finished bourbon.

“Mash bills are the cornerstone of any great whiskey and understanding that the grains are the secret sauce is something Master Distillers have held close to the vest since bourbon became America’s Native spirit.” said AJ Jones.  As we head into Bourbon Heritage Month here in Kentucky, the team at Casey Jones is opening the doors to the bourbon development process by asking guests to help us design the next great bourbon mash bill that we’ll eventually sell. This gives our guests a unique chance to be part of this essential step in whiskey-making while creating a real connection to the final product,” Jones continued.

Affordably priced at $10 per guest, the family-friendly and handicap accessible Mash Maker’s Experience is offered at Casey Jones Distillery daily, Monday through Sunday every half hour on the hour, daily hours may vary. While walk-ins are welcome, reservations are recommended. Each tour runs approximately 45 minutes and can accommodate up to 20 guests per group. To commemorate the experience, Casey Jones Distillery will also offer limited-edition Mash Maker’s merchandise, including t-shirts, hats and cups.

About Casey Jones Distillery

Casey Jones Distillery was founded in 2014 by Arlon Casey Jones (“AJ”), grandson of Casey, and his wife Peg Hays. In 2022, the distillery welcomed a new partner, Cody Turner, to the team. Together, they operate the Hopkinsville, KY-based company with a focus on tradition and authenticity in the distillation of small-batch craft spirits. Building on an infamous family history of still building, bootlegging, and Kentucky whiskey, Casey Jones Distillery produces some of the finest, award-winning bourbon and moonshine in the Commonwealth.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Jones Soda Touts Double-Digit Q3, Congress Puts Hemp Line in Jeopardy

Jones Soda Touts Double-Digit Q3, Congress Puts Hemp Line in Jeopardy

BevNET Announces Nominees for ‘Best of 2025’ Awards

BevNET Announces Nominees for ‘Best of 2025’ Awards

BUM Energy Expands Sales Team Ahead of Walmart, Target Rollouts in 2026

BUM Energy Expands Sales Team Ahead of Walmart, Target Rollouts in 2026

SPONSORED POST
Babe Kombucha’s Hawaiian POG Triumphs at the World Kombucha Awards 2025.

Babe Kombucha’s Hawaiian POG Triumphs at the World Kombucha Awards 2025.

Marketplace

Bulk Tequila - Private Label Tequila

Bulk Tequila - Private Label Tequila

View All|Post a Listing

Featured Jobs

Account Executive - Esber Beverage/Craft Beers of Canada

Account Executive - Esber Beverage/Craft Beers ...

On-Premise/Special Projects Manager - Daytona Beach, FL - Carbliss

On-Premise/Special Projects Manager - Daytona B...

Area Sales Manager - South Carolina - Good Boy Vodka

Area Sales Manager - South Carolina - Good Boy ...

Sales Representative (NJ/PA) - Guilford Hall Brewery

Sales Representative (NJ/PA) - Guilford Hall Br...

Mechanical Specialist  - Fort George Brewery

Mechanical Specialist - Fort George Brewery

Senior Director Product Innovation - King Arthur Baking Company

Senior Director Product Innovation - King Arthu...

View All Jobs|Post a Job

More News

Keychain Nets New $10M, Launches Retailer AI Tool

Keychain Nets New $10M, Launches Retailer AI Tool

Tariffs Force Hard Decisions For Liquor Retailers

Tariffs Force Hard Decisions For Liquor Retailers

Taste Radio: Hemp Bevs Take A Hit. Trip Keeps Calm & Raises $40M.

Taste Radio: Hemp Bevs Take A Hit. Trip Keeps Calm & Raises $40M.

Reviews: We Dive Into Dirty Mountain Dew, While Orange Toucan Flies

Reviews: We Dive Into Dirty Mountain Dew, While Orange Toucan Flies

Beverage Industry Jobs

  • Area Sales Manager - Indianapolis, IN - Good Boy Vodka - Good Boy Vodka
  • Baking School Manager, Vermont - King Arthur Baking Company - King Arthur Baking Company
  • Regional Sales Director - Mid-Atlantic (OH, KY, WV, VA, PA, MD, DE, DC) - Good Boy Vodka - Good Boy Vodka
  • Regulatory Compliance Manager - Tree House Brewing Company - Tree House Brewing Company
  • Production Manager - Uncle Matt's Organic - Uncle Matt's Organic
  • Accounting Director/Controller - SIMPLi - SIMPLi
  • Territory Sales Manager - Northern New England - Bevovations LLC, d/b/a New England Apple Products - Bevovations LLC, d/b/a New England Apple Products
View All|Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Jones Soda Touts Double-Digit Q3, Congress Puts Hemp Line in Jeopardy
  2. BevNET Announces Nominees for ‘Best of 2025’ Awards
  3. BUM Energy Expands Sales Team Ahead of Walmart, Target Rollouts in 2026
  4. Keychain Nets New $10M, Launches Retailer AI Tool
  5. Tariffs Force Hard Decisions For Liquor Retailers
  6. Taste Radio: Hemp Bevs Take A Hit. Trip Keeps Calm & Raises $40M.
  7. Reviews: We Dive Into Dirty Mountain Dew, While Orange Toucan Flies
  1. Craftwell Cocktails Cranberry Mule Wins Best Wine-Based Cocktail at 2025 Top Shelf Awards
  2. New Zealand's #1 Sauvignon Blanc Stoneleigh Breaks Into Top Ten Bestselling NZ Sauvignon Blancs Nationwide
  3. GNGR Labs Debuts New Gut Health Booster Shot
  4. Aperol Declares the First-Ever "Aperolidays," Spritzing the Season with Togetherness, Style, and Italian Joy
  5. Inside La La Land's National Expansion - The Coffee Brand Built on Kindness
  6. Maestro Dobel Tequila Introduces Tahona Tequila Blanco, Honoring Centuries of Tradition and Tequila-Making Craft
  7. Cincoro Tequila Unveils 'Cincoro Jack' Limited-Edition Añejo Bottle in Collaboration with Travis Scott
  1. Tariffs Force Hard Decisions For Liquor Retailers
  2. San Francisco Bar Star Thad Vogler Aims to Disrupt RTDs With New Brand
  3. Banking on Mexican-Inspired Flavors, Brown-Forman Expands New Mix in The US
  4. Diageo Names Consumer Industry Veteran as New CEO
  5. Spirits: New RTDs From Yoju, Big Sipz, Tip Top and More
  6. Alcohol Industry Trade Groups Back Ban on Intoxicating Hemp Beverages
  7. Cannabis Drinks Could Become Key Alcohol Replacement, Per Report
  1. Brewbound Announces Nominees for 2025 Awards
  2. Rogue Update: Employees, Landlord Informed of Same-Day Closure; Hundreds of Thousands in Back Rent, Taxes Due
  3. Circana Weekly Scans: Bev-Alc’s Post-Holiday Retrenchment Strikes Again; Beer Records Smallest Swing
  4. Brewbound Live 2025 Full Agenda Now Available: Speakers from Highland Brewing, JuneShine, Athletic Brewing, New Belgium, Sunset Distributing & More
  5. Bev-Alc Retailers Grapple with Tariffs
  6. Insider’s Week in Beer: 🤓 Nerds Save Beer
  7. Report: Rogue Ales & Spirits to Cease Operations, Shutter Pubs
View All|Submit News

Promoted PR Posts

Sierra Nevada Brewing Company Selects Ohanafy to Power 2026 National Wholesaler Incentive Program

Sierra Nevada Brewing Company Selects Ohanafy to Power 2026 National Wholesaler Incentive Program

James Bay Distillers launches new nationwide spirits distribution

James Bay Distillers launches new nationwide spirits distribution

ReserveBar Launches LiquidCommerce Elements 2.0: The Industry's First Visual Commerce Builder for Beverage Alcohol Brands

ReserveBar Launches LiquidCommerce Elements 2.0: The Industry's First Visual Commerce Builder for Beverage Alcohol Brands

6 Seeds Launches Synthetic Research Platform for the Food and Agriculture Sector

6 Seeds Launches Synthetic Research Platform for the Food and Agriculture Sector

PKGD Group Brands Outpace Tequila Category Growth by 18X, Driven by Consumer Demand for Authentic Agave Spirits

PKGD Group Brands Outpace Tequila Category Growth by 18X, Driven by Consumer Demand for Authentic Agave Spirits

Old Fourth Distillery + Kitchen Opens at Hartsfield-Jackson Atlanta International Airport

Old Fourth Distillery + Kitchen Opens at Hartsfield-Jackson Atlanta International Airport

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
© 1996 – 2025 BevNET.com® Terms of Use Privacy Policy
Back
03/11: Introducing...Nombase! 03/13: Expo West Roundup: Standout Products & Trends from Key Decision Makers 03/20: Growing at Retail: What Does Smart Growth Look Like? 03/27: Smart Demos, Steady Growth. A Cost-Effective Strategy for Retail.
View Community Call Calendar
An error has occurred. This application may no longer respond until reloaded. Reload 🗙