Chrome Horse Society Tequila Celebrates One Year of Unstoppable Growth, Establishing Itself as the Pinnacle of Modern Luxury Tequila

From Global Distribution to Iconic Collabs, the Queer-Founded Brand Marks a Year of Excellence 

Chrome Horse Society Tequila, the unapologetically modern, queer-founded tequila brand, today celebrates its one year anniversary since its official debut last summer. Created by founder, equestrian and entrepreneur Jack Morgan with a vision to create a tequila that is both modern and luxurious, Chrome Horse Society Tequila has grown immensely in its first year on the market with a bright future ahead.

Global Distribution 

With a crystal clear vision for its branding and target consumer upon launch, Chrome Horse Society Tequila quickly became a staple spirit at the most in-the-know places across the globe–from top members only clubs in NYC, like Zero Bond, to Greecian party hotspots like JackieO' Mykonos. Chrome Horse Society Tequila already reaches consumers in 34 states across the U.S. with key markets in New York City, the trendsetting party capital of the world that fuels the brand’s innovative modernity, and Palm Beach-Wellington, Florida, home to the country’s most premium equestrian centers that inspires the brand’s unique ethos. 

"In such a short period of time, Chrome Horse Society Tequila has grown beyond my wildest expectations, resonating with those who seek a tequila that embodies both modern luxury and unapologetic individuality,” said Jack Morgan, Founder of Chrome Horse Society Tequila. “Our journey has only just begun, and I’m incredibly proud of how our brand has already become a symbol of sophistication and taste in the spirits world. The future holds even greater promise as we continue to push boundaries and redefine what premium tequila can be."

Cultural & Luxury Integrations

Chrome Horse Society Tequila has already seamlessly woven itself into the fabric of the luxury cultural calendar, becoming a staple at some of the most prestigious events. From celebrating PRIDE in NYC with an exclusive activation at the Public Hotel Rooftop, to making a statement at Art Basel at Gitano Miami Beach, to collaborating with fashion powerhouse PatBo for New York Fashion Week, the brand's presence is undeniable. Chrome Horse Society Tequila also partnered with the National Polo Center for a season-long sponsorship, honoring the founder’s equestrian career and celebrating the elegance and tradition of the sport. Further solidifying its status as a must-have tequila for the world’s most elite gatherings, Chrome Horse Society Tequila has shown up at some of the entertainment industries’ hottest parties, from Lady Gaga’s Chromatica Ball premiere party to Balmain Hair’s anniversary party to a Tribeca Film Festival screening after party.

Tasting Notes & Industry Awards

Chrome Horse Society Tequila's rapid success is a testament to the exceptional quality of its tequila blanco, which has already garnered prestigious awards, including gold medals at the SIP Awards 2024, the World Spirits Competition 2023, The Fifty Best 2023, and Denver International Spirits Competition 2023. Crafted by discerning experts like Jack Morgan, who embody modern luxury, this additive-free tequila is produced with the highest quality ingredients and state-of-the-art processes. The result is a spirit with a vibrant, bright platinum color and a complex profile of herbal, citrus, and floral notes, making it a refined choice for sophisticated palates that’s always ahead of the trends.

Distillation Process & Sustainability Commitment

Another key differentiator for Chrome Horse Society Tequila is that the spirit is a true expression of its terroir, crafted from 100% blue Tequilana Weber agave sourced from the Tequila Valley, where semi-dry, alkaline soils rich in phosphorus, copper, calcium, and potassium impart distinctive herbal and earthy notes. These agaves, along with those from the Altos de Jalisco region, contribute to the tequila's complex flavor profile, blending fresh, grassy tones with vibrant fruity aromas like pineapple, guava, and pear. The innovative, sustainable production process, including multi-step diffusion, copper-plated continuous distillation, water and steam-efficient manufacturing, a controlled fermentation, and repurposed use of spent agave as compost, ensures a tequila of unmatched purity, perfectly balancing the essence of the agave with clean, polished flavors while nurturing the very fields that produce their premium agave.

A Growing & Powerful Team

Led by a growing international team–from New York and London to Portugal and Greece–who are fully immersed in luxury and spirits, Chrome Horse Society Tequila is poised for long term success. The newest member of this growing team is Cris Colle, who is serving as the new Northeast Market Manager. With a proven, nearly 20-year track record of driving significant revenue growth and establishing strong relationships with key stakeholders, Colle and her dynamic approach to sales and marketing will play a crucial role in generating strategic growth in the Northeast for Chrome Horse Society Tequila. 

"I am thrilled to join Chrome Horse Society Tequila at such a pivotal time in its growth,” said Cris Colle. “With nearly two decades in the industry, I’ve seen what resonates with consumers, and Chrome Horse Society Tequila is exactly what the market has been craving. I look forward to contributing to the continued success and expansion of Chrome Horse Society in the Northeast and beyond."

To learn more about Chrome Horse Society, visit the website and follow the brand on Instagram, Facebook, and Pinterest. 

###

About Chrome Horse Society:

Founded by entrepreneur, equestrian, and socialite Jack Morgan, Chrome Horse Society Tequila replaces antiquated traditions with metropolitan luxury. Crafted by a team of New York City’s most discerning tequila drinkers, the 100% blue agave spirit offers impeccable taste, unapologetic modernity, and—most importantly—a ride to remember.

Launched in 2023, Chrome Horse sources its premium Tequila Blanco from Jalisco, Mexico, where it is triple distilled in copper-plated columns. The one-of-a-kind spirit weaves together notes of citrus, spicy pepper, and lingering floral sweetness for a unique but smooth taste. Whether it’s enjoyed on the rocks or in a chic cocktail, Chrome Horse Society Tequila always delivers a euphoric kick.

In-the-know consumers can purchase Chrome Horse Society Tequila for home delivery in 34 US states, as well as in select luxury venues throughout New York, Florida, and Greece. Follow Chrome Horse on Instagram, and visit our site to learn more.