Colangelo & Partners Named Agency of Record for The Lucas Bols Company

The Lucas Bols Company, a leading global cocktail and spirits company, has announced Colangelo & Partners as its new public relations agency of record. The partnership will focus on engaging new and current consumers through strategic media relations, events and partnerships.

"The Lucas Bols Company prides itself on creating long lasting cocktail experiences with the spirits and liqueurs within our portfolio," says The Lucas Bols Company VP of Marketing USA & Canada, Ignacio Llaneza.

"Colangelo and Partners has the experience and expertise within the spirits industry to help increase awareness and exposure for our portfolio within the United States. We look forward to working in collaboration with such a reputable and credible agency," says The Lucas Bols Company Managing Director USA and Canada, Brett Dunne.

Within the expansive portfolio, Colangelo & Partners will focus efforts on the Bols Cocktails Brand, Tequila Partida, The Muff Liquor Company, liqueur brands including Passoa, Galliano, Pallini, and non-alcoholic brands Fluere, Damrak Gin and NUVO Sparkling Liqueur.

Lucas Bols' heritage dates back to 1575 in Amsterdam where the brand mastered the art of distilling, mixing and blending natural ingredients into a wide range of exciting flavors and cocktails. They continue to use centuries old recipes and techniques, adapted to today's tastes and technology. The almost 450 years of history continues to be a source of knowledge and inspiration for the future, to excite the cocktail experience of people around the globe.

"We're thrilled about our strategic and collaborative partnership with The Lucas Bols Company," says Colangelo & Partners President, Gino Colangelo. "Our team is excited to work with such a wide range of award-winning spirits and liqueurs, and strengthen the awareness and reputation of the entire portfolio."