Announcing the Launch of Gardenista, Ready-to-Serve Premium Cocktails Harnessing Bold Garden Flavors

Gardenista blends a distinct combination of green herbs, ginger, fresh lime juice and jalapeño with three varieties of spirits including Vodka, Tequila and Bourbon

CHICAGO, IL (September 10, 2024) - Gardenista, a premium ready-to-serve cocktail made with vodka, tequila, or bourbon which defies common convention and blends garden flavors of herbs, fresh lime juice, ginger and a kick of jalapeño, announced its official launch on September 1, 2024. Gardenista is available in retailers throughout Illinois, Tennessee, and Colorado. Gardenista is an innovative, ingredient-focused cocktail that elevates the drinking experience. Inspired by the mountains, this unique cocktail draws from the popular Gardener cocktail, originally featured at Matsuhisa in Aspen, Colorado.

Available in three unique varieties: Vodka, smooth with a crisp finish; Tequila, zesty lime brightness stopped with a kick; and Bourbon, warm undertones complemented with a tangy twist. Gardenista is meant to be shaken, poured or spritzed, and enjoyed anytime and anywhere – effortlessly elevating the moments that matter. One bottle of Gardenista serves five cocktails and is low-calorie with 98 calories per serving. Each variety of Gardenista is 15% ABV and features main flavors of ginger, jalapeño, lime, thyme and raw cane sugar.

Gardenista is independently owned and operated, founded by a collective of high-level experts in the spirits and hospitality industry, with extensive knowledge in sales, distribution, finance, consumer packaged goods and marketing. The team consists of members such as Kevin Berg, Vince Parrinello and more. Gardenista’s founders have successfully launched various spirit brands such as Effen Vodka and have worked with Fortune 500 companies including Constellation, Coors, Bacardi and PepsiCo. 

While enjoying dinner at Aspen’s most exclusive Japanese restaurant, Matsuhisa, Gardenista’s founders noticed they were immersed in a sea of bright green cocktails. After asking, “What’s that green drink?” and trying the cocktail, the founders knew this cocktail wasn’t just a drink but an experience. The team was compelled by the cocktail and decided to bottle up the extraordinary garden flavors of green herbs and ginger, fresh lime juice, organic cane sugar and a kick of subtle heat from jalapeños with high-quality spirits. Gardenista’s distinctive flavors transport you to the mountains with every sip.

“We’re so proud to have successfully taken this incredible experience straight from the bar to the shelf with Gardenista. These delicious ready-to-serve high-quality premium cocktails have bold and unique flavors that are truly special. Our team can’t wait for consumers to experience and fall in love with Gardenista just like we did,” Jason Merz, Director of Marketing

Targeting retail for the launch, Gardenista will utilize in-store merchandising, digital, and impactful field marketing. With its continued success, Gardenista plans to expand its distribution into major cities in Illinois, Tennessee and Colorado including Chicago, Memphis, Chattanooga, Knoxville, Denver, Boulder, Aspen, Colorado Springs and Vail. 

Gardenista is available for purchase in Illinois, Tennessee, and Colorado for $14.99 - $16.99 and plans for a future national launch. For more information about Gardenista visit drinkgardenista.com or follow Gardenista @drinkgardenista.

About Gardenista 

Gardenista is a ready-to-serve premium craft cocktail inspired by the mountains and defying common convention with unexpected bold and unique garden flavors of green herbs and ginger, along with fresh lime juice, organic cane sweetener and a kick of subtle heat from jalapeño pepper. Gardenista was founded by a beverage group collective with over 35 years of experience. Available in Vodka, Tequila and Bourbon, each bottle of Gardenista contains 15% ABV. Gardenista is $14.99 - $16.99 and is currently available for purchase in Illinois, Tennessee and Colorado. To learn more about Gardenista visit drinkgardenista.com.