New Amsterdam Vodka Launches the Ultimate "Fight Night Bar Cart" to Help UFC Fans Throw a One-of-a-Kind Watch Party

Modesto, Calif., September 17, 2024 – This fall, Spirit of Gallo’s New Amsterdam Vodka, the official vodka of UFC, is bringing an all-new custom experience to one fan’s living room with the unveiling of the New Amsterdam Vodka x UFC Fight Night Cart – the ultimate bar cart for the ultimate fighting fan. Starting today, one UFC superfan will have the chance to win the custom bar cart just in time for the UFC 307 fight on October 5, as well as Pay-Per-View (PPV) costs covered for the rest of the year.

Customized for the friend who always hosts the UFC watch party, this decked-out cart is more than just a bar on wheels – it’s a must-have for the UFC-obsessed. Equipped with shot dispensers for your New Amsterdam Vodka, a hidden Bluetooth® speaker to pump up the fight night atmosphere, custom New Amsterdam Vodka x UFC glassware, and a striking Octagon centerpiece, this cart transforms any space into the ultimate fight night venue. 

“Our partnership with UFC is all about helping fans find their wins by elevating their fight night viewing experience, and the New Amsterdam Vodka x UFC Fight Night Cart embodies that perfectly — bringing the thrill of competition and excitement of the Octagon right into one lucky fan’s home,” said Brandon Lieb, VP of Spirits at Gallo. “It's not just about enjoying a great fight; it's about enhancing the entire at-home experience, ideally with friends and a New Amsterdam Vodka cocktail in hand.”

To enter to win the exclusive New Amsterdam Vodka x UFC Fight Night Cart, fans can head to New Amsterdam Vodka’s Instagram and comment on the brand’s latest post sharing how the Fight Night Cart would level up their UFC 307 watching experience. While only one winner will be chosen, fans can still delight in smooth drinking and friendly competition during their PPV parties with New Amsterdam’s signature UFC cocktails, including the Jalapeño Heel Hook.

The New Amsterdam Vodka x UFC Fight Night Cart is launching during New Amsterdam Vodka’s second full year as the official vodka of UFC. The brand also acts as a presenting sponsor for various fights throughout the year, including major tentpole events like UFC International Fight Week and Noche UFC, engaging with fans both on-premise and via digital channels. More information on New Amsterdam Vodka can be found on their website and on Instagram. 

###

About New Amsterdam Vodka

New Amsterdam Vodka was introduced in 2011 and is the fastest spirits brand in history to reach one million cases and five million cases. An inspiring player in the spirits industry, the brand has won various awards and proven to deliver exceptional quality and sleek style.  New Amsterdam Vodka comes in an array of award-winning expressions, including: our signature 80 Proof Vodka, 100 Proof Vodka, Peach, Pineapple, Raspberry, Apple, Lemon, Grapefruit, Mango, Red Berry, Coconut, Tangerine and Passionfruit. New Amsterdam is part of Spirit of Gallo, an award-winning spirits portfolio that includes E&J Brandy, High Noon and more.

About Spirit of Gallo

Spirit of Gallo is the second largest spirits supplier in the United States by volume and represents some of the most iconic brands in the industry including: High Noon Hard Seltzer, New Amsterdam Vodka, E&J Brandy, RumChata, Camarena Tequila, RumHaven, Stratusphere Gin, The Dalmore Scotch Whisky, Tequila Komos, Don Fulano Tequila, Horse Soldier Bourbon, Amaro Montenegro and Condesa Gin. 

About UFC

UFC® is the world’s premier mixed martial arts organization (MMA), with more than 700 million fans and 283 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while broadcasting to over 975 million households across more than 170 countries. UFC’s athlete roster features the world’s best MMA athletes representing more than 75 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC is part of TKO Group Holdings (NYSE: TKO) and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC and @UFC on X, Snapchat, Instagram, and TikTok: @UFC.