Supercar Owners Circle Announces Corte Vetusto Mezcal – The World’s Most Awarded Mezcal – As Official Global Spirits Partner

Announcement Comes on Heels of Corte Vetusto’s Acquisition by AETHER Brand Group - Further Strengthening Strong International Growth

Corte Vetusto Mezcal, the world’s most awarded mezcal, has been selected by Supercar Owners Circle, the world’s most exclusive network of car collectors, as its global spirits partner. The partnership kicked off at Supercar Owners Circle’s 10th Anniversary Event held at the esteemed Borgo Egnazia Hotel in Puglia, Italy, from September 12th - 14th.

Corte Vetusto, meticulously hand-crafted and launched seven years ago and recognized as one of the global leaders in prestige Mezcal. Currently available in 7 global markets, Corte Vetusto’s luxury position has enabled it to count leading prestige customers such as Harrod’s, Berry Bros. & Rudd, Nobu, The Savoy (UK), Vesper Bar (Thailand), and Hotel de Russie (Italy) as premier partners.

Recently, the brand was acquired by the AETHER Brand Group, a new-to-market incubating and operating brand house focused on adult consumption categories, intending to utilize their capabilities and assets to dramatically increase and expand the brand’s distribution and outlet presence internationally and domestically.

The partnership with Supercar Owners Circle further highlights AETHER Brand Group’s ambition of connecting with discerning consumers in prestige environments.  Supercar Owners Circle reaches a global audience in more than 100 countries and taps into more than 350 million people passionate about cars and motorsports worldwide. Corte Vetusto and Supercar Owners Circle pride themselves on their heritage, their mutual taste for the finer craft and embracing joie de vivre.

Joining the global network of the world’s most discerning car collectors fits in perfectly with our goal to expand Corte Vetusto’s international presence as well as reach into new consumer and customer cohorts for the brand. Corte Vetusto is honored to showcase our range of mezcals with the S.O.C. members and to toast the shared values of craftmanship and discernment”, explains Matt Tarallo, CEO & Founder, AETHER Brand Group.

Corte Vetusto will join an exclusive group of Supercar Owners Circle partners such as Dom Perignon, Alcantara, Bulgari, Mirai Flights, and more.

We offer bespoke services in all aspects of supercar ownership and provide a wide range of privileges through our collaborations with illustrious lifestyle and travel partners. We are thrilled to propose an exclusive taste experience featuring Corte Vetusto products during our 10^th Anniversary event in Puglia. The beautiful setting provided the perfect backdrop for guests to savor the exceptional flavors of Corte Vetusto, creating an unforgettable experience, explains Florian Lemberger, Founder & Chairman of Supercar Owners Circle.

To date, Corte Vetusto offers three core SKUs ranging from $69.99-$134.99, including Espadin, Tobala, and Ensembles batch-limited editions. The brand continues to deliver on its premiumization strategy by offering nano-batch, rare Ancestral Mezcal expressions as retail exclusives and will soon launch its first Pechuga in 2024.

We chose AETHER because their leadership team has an outstanding reputation in the consumer goods industry. They have vast experience and success building and leading global brands across developed and emerging markets. With this partnership, we look forward to selectively expanding our distribution and cementing our position as a highly respected craft spirits brand, states David Shepherd, co-founder and managing director of Corte Vetusto.

About AETHER Brand Group:

Recently launched by former Global Vice President of Amazon for The Coca-Cola Company and Senior Vice President of Business Development of Reynolds American, Matthew Tarallo, AETHER Brand Group is an incubating and operating brand house in adult consumption categories. A complement to RFT Ventures, which focuses on investments in early-stage businesses and founders, AETHER Brand Group acts as a brand house for creators, owners, and operators while utilizing owned assets and strategic partnerships across ingredient formulation, a national fulfillment network, and more. Both ventures are poised to complement one another, focusing on investing, consulting, incubating, and operating emerging consumer brands in the adult consumption categories. AETHER Brand Group’s current portfolio includes NOMU Sake, Casa Alma Cocktails, Oval: CBD and Corte Vetusto Mezcal.