Login Become an Insider

Features

  • BevNET Live
  • Best of 2024 Awards
  • Spirits Awards
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • Content Calendar
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Best of 2025 Awards
      Submit Your Nominations
    • Spirit Awards 2025
      Submit Your Nominations
    • Community Call Topics
      Submit Questions & Topics for Future Calls
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Community Call
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2023 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
    • Supplier Finder
      Database of Suppliers & Service Providers
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Community Call
      Pressing Topics Impacting Businesses
    • Elevator Talk
      Watch Emerging Brands Pitch
    • Category Close-Up
      Dive into Major Food & Beverage Categories
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
Our Family of Brands
nosh brewbound taste-radionombase
  • BevNET Live
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Our Family of Brands
nosh brewbound taste-radionombase
  • Login
  • Account image
    User Icon
  • Subscription:
    Manage Account Sign Out
  • close Subscribe
    Sign In
Become an Insider
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Town Branch IMPERIUM MMXXIV Kentucky Straight Bourbon Release Limited Annual Wheated Bourbon Blend

info_outline PRESS RELEASE posted by Lexington Brewing & Distilling Co.

Sep. 30, 2024 at 9:56 pm

X LinkedIn Reddit Facebook Email
Report Press Release
Spirits CompaniesBeer Companies
  • image-01

Town Branch® IMPERIUM MMXXIV Kentucky Straight Bourbon Release

Limited Annual Wheated Bourbon Blend

Available in Select Markets Nationwide at 96 Proof, Non-Chill Filtered

 

LEXINGTON, Ky., September 30, 2024— Town Branch Distillery, the main distilling arm of Lexington Brewing & Distilling Co.—the only brewery and distillery on the Kentucky Bourbon Trail®—is excited to announce the release of Town Branch Imperium MMXXIV Kentucky Straight Bourbon, just before the closing bell of National Bourbon Heritage Month. This special annual release features a new wheated bourbon mash bill, comprising 50% of the blend, along with only the finest barrels hand-selected for this year’s blend. Bottled at 96 proof and non-chill filtered, this limited-release bourbon has a suggested retail price of $119.99 for a 750ml bottle and will be available in select states across the U.S.

 

Town Branch®? IMPERIUM MMXXIV Kentucky Straight Bourbon – 96 Proof

Town Branch Imperium MMXXIV Bourbon (MMXXIV – 2024 Release) marks the highly anticipated inaugural release of a whiskey that has been years in the making. Each barrel extracted from the rickhouse undergoes meticulous inspection and tasting before being selected for final production in the various offerings at Town Branch. “Each barrel tells us a story, and each product crafted from those barrels continues to tell that story. Imperium, simply put, commands the best of the best – end of story.” says Dave Bob Gaspar, National Brand Manager. Every year, as Town Branch’s production team diligently works, they seek out those exceptional, one-in-a-hundred barrels that can be used to create something extraordinary.  These barrels are stored away onsite as Imperium stocks, destined for greater glory.

 

With the maturation of a new wheated bourbon mash bill at its prime, the distillery has started actively blending these barrels into the Town Branch lineup—such as Town Branch Overproof Whiskey, which contains 10% Wheated Kentucky Straight Bourbon. They have also been setting aside some of the finest barrels from this mash bill for Imperium. In addition to these wheated bourbon barrels, select barrels from the traditional Kentucky Straight Bourbon mash bill have been collected. Imperium represents an exploration of blending only the best bourbons conscripted from all mash bills to create something truly unique. This bourbon offers a whiskey profile all its own—there are no other Town Branch Bourbons like it. It showcases the best of both worlds, combining sweet wheat with Town Branch’s signature orchard and stone fruit flavors, all blended and bottled at the peak of maturity.

 

Each year, barrels set aside for Imperium stocks will be carefully reviewed, and the blending of the finest selections will commence. The final product will feature the Roman numerals of the release year and will be offered as an extremely limited 6-10 barrel blend, making it truly small batch. This annual release celebrates Bourbon Heritage Month, reflecting the distillery's commitment to crafting the best bourbon possible.

 

Brand Highlights:

Town Branch IMPERIUM MMXXIV Kentucky Straight Bourbon (SRP $119.99/750ml)

  • A 50/50 blend of our finest bourbon barrels—50% Kentucky Straight Bourbon mash bill barrels and 50% Wheated Kentucky Straight Bourbon mash bill barrels. Released annually during National Bourbon Heritage Month, this bourbon is marked by the year of release in Roman numerals, with a distinct proof and limited quantity.
  • Mash Bill: Multiple Kentucky Straight Bourbon Barrels
    • Kentucky Straight Bourbon Whiskey (72C / 15R / 13B)
      • SN 3397 / Fill Date: September 13, 2016 (Aged 8 years, 2 months)
      • SN 3466 / Fill Date: October 1, 2016 (Aged 8 years, 1 month)
      • SN 3947 / Fill Date: February 12, 2017 (Aged 7 years, 8 months)
    • Kentucky Straight Wheated Bourbon Whiskey (70C / 22W / 8B)
      • SN 8630 / Fill Date: March 03, 2018 (Aged 6 years, 7 months)
      • SN 8654 / Fill Date: March 03, 2018 (Aged 6 years, 7 months)
      • SN 8686 / Fill Date: April 24, 2018 (Aged 6 years, 5 months)
  • Age: MMXXIV Release – Barrel Aged 6 to 8 Years
  • ABV: 48% / 96 Proof
  • Estimated Availability: Very Limited Annual Release
  • Tasting Notes:
    • Appearance: Light Mahogany 
    • Aroma: Sweet Caramel, Floral, Oak, & Toasted Vanilla
    • Palate: Cloves, Dry Oak, Pecan Parline Candy, Caramel, Apricot, Custard, Pastry, Ripe Black Cherry
    • Finish: Medium silky, gentle finish with sweet mature oak, toasted almonds and all spice

About the Lexington Brewing & Distilling Co.:

Located in Lexington, Kentucky, Lexington Brewing Co. was originally established in 1890 and revitalized in 1999 by the late Pearse Lyons and his son Mark Lyons, evolving into Lexington Brewing & Distilling Co. with the addition of Town Branch Distillery. Pearse Lyons was a pioneering Irish entrepreneur and scientist with a master’s degree in brewing and a Ph.D. in yeast fermentation. He also founded Alltech, a global leader in animal health and nutrition. Today, both Alltech and Lexington Brewing & Distilling are led by his son, Mark Lyons, who represents the seventh generation of the Lyons family in the brewing, distilling, and cooperage industry. Lexington Brewing & Distilling is renowned for its Kentucky Bourbon Barrel Ale® and Town Branch Distillery, which is a proud member of the Kentucky Bourbon Trail®. Committed to sustainability, every emptied barrel is upcycled from the distillery to the brewery to create exceptional beer and spirits. 


About Town Branch Distillery:

Located in Lexington, Kentucky, Town Branch Distillery is notable as the first new distillery to open in the city since Prohibition. It is part of Lexington Brewing & Distilling Co., the only brewery and distillery on the Kentucky Bourbon Trail®?. The distillery produces several acclaimed spirits, including Town Branch Bourbon, Town Branch True Cask Bourbon, Town Branch Overproof Whiskey, Town Branch Rye, Town Branch Malt, and Bluegrass Sundown, a Bourbon-infused coffee liqueur. Town Branch upcycles every used barrel to craft a variety of whiskeys and barrel-aged beers, such as Lexington’s flagship Kentucky Bourbon Barrel Ale. This process ensures each barrel's legacy continues within our diverse product line. 

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

BellRing Closes FY25 Up Double-Digits on Protein Hype, Outlook Shaky

BellRing Closes FY25 Up Double-Digits on Protein Hype, Outlook Shaky

Why USMCA Could Matter More Than You Think: Q4 2025 Update from Agrowgate

Why USMCA Could Matter More Than You Think: Q4 2025 Update from Agrowgate

Marketing: Blake Lively’s ‘Betty’ Drinks Join Holiday Menu at Serendipity3

Marketing: Blake Lively’s ‘Betty’ Drinks Join Holiday Menu at Serendipity3

SPONSORED POST
Babe Kombucha’s Hawaiian POG Triumphs at the World Kombucha Awards 2025.

Babe Kombucha’s Hawaiian POG Triumphs at the World Kombucha Awards 2025.

Marketplace

BrewDog USA - Your Partner in Contract Brewing

BrewDog USA - Your Partner in Contract Brewing

View All|Post a Listing

Featured Jobs

Hiring Across Production & Operations! - Edison NJ - MetaBrand LLC

Hiring Across Production & Operations! - Edison...

Account Executive - Esber Beverage/Craft Beers of Canada

Account Executive - Esber Beverage/Craft Beers ...

Market Manager - San Diego County (SD Metro) - Owl's Brew

Market Manager - San Diego County (SD Metro) - ...

Sales Director / National Sales Manager - True Honey Teas

Sales Director / National Sales Manager - True ...

Area Sales Manager - Bay Area, California - Good Boy Vodka

Area Sales Manager - Bay Area, California - Goo...

Head Brewer - 785 Beer Company

Head Brewer - 785 Beer Company

View All Jobs|Post a Job

More News

Report: BeatBox Exploring $700M Sale To Anheuser-Busch InBev

Report: BeatBox Exploring $700M Sale To Anheuser-Busch InBev

Monster’s 2026 Bev-Alc Slate: 1st Spirits RTD Just Vibe, Stunt Double Lager & 10% Beast Variants

Monster’s 2026 Bev-Alc Slate: 1st Spirits RTD Just Vibe, Stunt Double Lager & 10% Beast Variants

Taste Radio: There’s Profit In Niche. A Lot Of It. Ask Dirty Sue.

Taste Radio: There’s Profit In Niche. A Lot Of It. Ask Dirty Sue.

Jones Soda Touts Double-Digit Q3, Congress Puts Hemp Line in Jeopardy

Jones Soda Touts Double-Digit Q3, Congress Puts Hemp Line in Jeopardy

Beverage Industry Jobs

  • Director of Sales Health and Wellness Portfolio - Bimbo Bakeries USA - Bimbo Bakeries USA
  • Senior Finance Manager - Tree House Brewing - Tree House Brewing
  • Area Sales Manager - Indianapolis, IN - Good Boy Vodka - Good Boy Vodka
  • Baking School Manager, Vermont - King Arthur Baking Company - King Arthur Baking Company
  • Regional Sales Director - Mid-Atlantic (OH, KY, WV, VA, PA, MD, DE, DC) - Good Boy Vodka - Good Boy Vodka
  • Regulatory Compliance Manager - Tree House Brewing Company - Tree House Brewing Company
  • Production Manager - Uncle Matt's Organic - Uncle Matt's Organic
View All|Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. BellRing Closes FY25 Up Double-Digits on Protein Hype, Outlook Shaky
  2. Why USMCA Could Matter More Than You Think: Q4 2025 Update from Agrowgate
  3. Marketing: Blake Lively’s ‘Betty’ Drinks Join Holiday Menu at Serendipity3
  4. Report: BeatBox Exploring $700M Sale To Anheuser-Busch InBev
  5. Monster’s 2026 Bev-Alc Slate: 1st Spirits RTD Just Vibe, Stunt Double Lager & 10% Beast Variants
  6. Taste Radio: There’s Profit In Niche. A Lot Of It. Ask Dirty Sue.
  7. Jones Soda Touts Double-Digit Q3, Congress Puts Hemp Line in Jeopardy
  1. Elijah Craig Introduces Char No. 3 Cologne: The Spirit of Bourbon in a Bold New Form
  2. Skrewball Launches Global First: 200ml Hipflask in Australia and New Zealand
  3. USBG Confirms Elections of 2026-2028 Board of Directors
  4. Outlaw Light Beer Upping the Ante with New Partners Across Ohio
  5. NEFT Vodka and Partners Launch Future of Drift Giveaway to Empower the Next Generation of Drifters
  6. EY Announces Tricia Wallwork of Milo's Tea Company as an Entrepreneur Of The Year 2025 National Award Winner
  7. Desolas Mezcal Unveils Highly Anticipated Reposado: A New Chapter in Aged Agave Spirits
  1. Report: BeatBox Exploring $700M Sale To Anheuser-Busch InBev
  2. Tariffs Force Hard Decisions For Liquor Retailers
  3. San Francisco Bar Star Thad Vogler Aims to Disrupt RTDs With New Brand
  4. Banking on Mexican-Inspired Flavors, Brown-Forman Expands New Mix in The US
  5. Diageo Names Consumer Industry Veteran as New CEO
  6. Spirits: New RTDs From Yoju, Big Sipz, Tip Top and More
  7. Alcohol Industry Trade Groups Back Ban on Intoxicating Hemp Beverages
  1. Report: BeatBox Weighing $700M Sale to Anheuser-Busch InBev
  2. Circana October Report: Craft’s Declines Worsened in Grocery, Nearly Flat in C-Stores
  3. Monster’s 2026 Bev-Alc Slate: 1st Spirits RTD Just Vibe, Stunt Double Lager & 10% Beast Variants
  4. Numerator: 30% of Thanksgiving Celebrators to Buy Bev-Alc, 61% Expect Tariff-Related Impacts
  5. Brewbound Announces Nominees for 2025 Awards
  6. Rogue Update: Employees, Landlord Informed of Same-Day Closure; Hundreds of Thousands in Back Rent, Taxes Due
  7. Circana Weekly Scans: Bev-Alc’s Post-Holiday Retrenchment Strikes Again; Beer Records Smallest Swing
View All|Submit News

Promoted PR Posts

Rupee Beer Innovates with First-of-its-Kind Indian Darjeeling Hard Tea

Rupee Beer Innovates with First-of-its-Kind Indian Darjeeling Hard Tea

Alma del Jaguar Tequila Launches Its Limited-Edition Barricas Series

Alma del Jaguar Tequila Launches Its Limited-Edition Barricas Series

Sally Morrow Creative Updates the Cravens Coffee Brand Design, Blending Legacy with Modern Storytelling

Sally Morrow Creative Updates the Cravens Coffee Brand Design, Blending Legacy with Modern Storytelling

Galloway Company Introduces Acidified Cream Liqueur Base, Unlocking a New Era of Flavor Innovation in Dairy-Based Alcohol

Galloway Company Introduces Acidified Cream Liqueur Base, Unlocking a New Era of Flavor Innovation in Dairy-Based Alcohol

Glimpse and PRESENCE Enter Into Strategic Partnership to Bring AI-Powered Deduction Management to CPG Brands

Glimpse and PRESENCE Enter Into Strategic Partnership to Bring AI-Powered Deduction Management to CPG Brands

A Look at Whipped Fusion: A Patent-Pending Recipe Shaking Up the Food & Beverage Industry

A Look at Whipped Fusion: A Patent-Pending Recipe Shaking Up the Food & Beverage Industry

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
© 1996 – 2025 BevNET.com® Terms of Use Privacy Policy
Back
03/11: Introducing...Nombase! 03/13: Expo West Roundup: Standout Products & Trends from Key Decision Makers 03/20: Growing at Retail: What Does Smart Growth Look Like? 03/27: Smart Demos, Steady Growth. A Cost-Effective Strategy for Retail.
View Community Call Calendar
An error has occurred. This application may no longer respond until reloaded. Reload 🗙