Skip to main content
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live LA: Dec. 6-8
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • BevNET Best of 2026 Awards
      Submit Your Nominations
    • BevNET 2026 Spirits Awards
      Submit Your Nominations
    • Annual CPG Awards
    • Submit Product
      Add Your Product to Our Free Database
    • Industry Showcase Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2025 Industry Awards
    • Industry Showcases
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: Dec. 6-8
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Biogena One Premium Supplement Drink Taps Actor & Entrepreneur Oliver Trevena as the New Face of Wellness Innovation

PRESS RELEASE posted by The Influence

Oct. 1, 2024 at 5:49 pm

XLinkedInRedditFacebookEmail
Report Press Release
Oliver TrevenaBiogena ONESupplementWellnessGreen DrinkgreenDaily DrinkNutrient richNutrientsgreen apple
Non-Alcoholic BeveragesSupplementsSupplier & Service Provider
  • image-01

Biogena ONE, a leader in green-based high-quality health and wellness products, is thrilled to announce actor and serial entrepreneur Oliver Trevena as their newest brand ambassador. Known for founding CALIWATER & his investments in prominent health and wellness ventures such as Dogpound, Artha, Next Health, Happy Viking, and Superpower, and fashion brands AllSaints and John Varvatos.  

Biogena One represents a breakthrough in wellness innovation, embodying the principles of quality, transparency, and a customer-first approach. This all-in-one supplement is designed to support overall health and vitality, combining essential nutrients and cutting-edge formulations to optimize daily wellness routines. Each ingredient is meticulously selected to ensure maximum efficacy and safety, reflecting Biogena’s commitment to excellence.

Biogena CEO, Martin Gratzer, shares his vision on the partnership: “Biogena stands for the highest quality, transparency, and a strong focus on both customers and employees. These values form the foundation of our daily work and success. We act based on values, are honest, and place great importance on always acting in the best interest of our customers and employees. Furthermore, we always keep our overarching goal in mind: to create added value for society in the field of health through our products and services.”

Biogena is a pioneering health and wellness company dedicated to delivering the highest quality products with a focus on transparency and customer satisfaction. Through its commitment to excellence, Biogena continues to set new standards in the wellness industry, striving to make a meaningful impact on society’s health and well-being. 

Biogena ONE is developed by one of the largest scientific teams in the industry in Austria. Their products are produced and bottled in their own factory in Salzburg with each batch tested by an external institute. For almost 20 years now, their family-owned company is renowned for its high level of trust by customers thanks to its uncompromising quality – made in Austria, and now flourishing in the US.

“Biogena ONE has a goal for its consumers to feel physically healthy and mentally sharper which can be quite simple," adds Trevena. “By making Biogena ONE a part of your morning routine with their Greens Powder with Apple & Kiwi flavor, you provide yourself with a quick dose of essential vitamins and other nutrients right in the morning. It's super convenient and applicable anywhere as a simple drink. Just dissolve the Greens Powder in cold water, stir, shake, and enjoy.”  

Adds Gratzer, “When selecting a brand ambassador for our company, it was important for us to find someone who not only shares our values but also lives them authentically. In Oliver Trevena, we have found exactly that person. Oliver ‘walks the talk,’ he embodies entrepreneurship, hard work, fitness, and health. Despite his considerable success, he remains humble and true to his principles. This is evident not only in his lifestyle but also in the fact that he consciously avoids endorsing random products just for quick profit.” 

“Oliver Trevena stands for authenticity, integrity, and a clear focus on long-term success. These qualities make him an ideal ambassador for our company Biogena, which also emphasizes sustainability and values. His ability to inspire people while staying true to his principles is reflected in our latest product, Biogena ONE. In conclusion, Oliver Trevena is the perfect embodiment of the ‘All in One’ concept, just like our Biogena ONE—a product that combines the highest quality, transparency, and customer focus. We are proud to have him as our ambassador and to continue spreading Biogena’s values together. Let us make the world a little bit healthier!” 

Oliver is also renowned for his philanthropic work globally, having been honored by the Duchess of York for his 9 years of work against slavery & human trafficking. He is the spokesperson for the global organization “Not For Sale” and has spent time in India producing a documentary around forced child marriage and the importance of education for girls in rural India, titled “Educated Not Trained.” Through his investment brands, Trevena leads charitable partnerships such as Caliwater’s $1 million donation campaign with No Kid Hungry and current partnership with Olive Crest, an organization dedicated to preventing child abuse in homes. He personally also supports organization’s worldwide, such as To.org, Amend.Org, Unicef, Amfar and more.

As an entrepreneur and investor, under his Ollywood Media umbrella, Oliver is also active with several emerging brands across health and wellness, food & beverage and fashion. His main brands include the cactus-based functional beverage Caliwater which launched in April 2021, Vital Red Light, a red light therapy company new to market, alongside Dogpound, Next Health, Artha, Mobot and SuperPower. He has also been the global ambassador for AllSaints for over a decade, and featured in campaigns such as Andretti Eyewear, William Henry, and more. He offers an incredible commitment and insight into the wellness and the health space, promoting a daily healthy and well-balanced lifestyle. 

Biogena ONE represents the next phase of Oliver’s commitment to bringing important, eco-conscious and wellness focused brands with a purpose to the forefront through an elevated lifestyle approach, attention through mainstream media initiatives, collaborative brand marketing, content creation, event curation and social media initiatives. Follow on social media @OliverTrevena @OllywoodMedia 

About Biogena ONE:

Biogena ONE is an all-in-one drinkable nutrient stacked supplement. With 99 premium nutrients, it supports mental fitness, the immune system, the body's energy balance, and healthy aging. The pleasant, natural apple-kiwi flavor of ONE helps you follow a healthy morning routine—today, tomorrow, and the day after. The 99 carefully selected and well-dosed premium nutrients include all 13 vitamins, 11 minerals, 49 botanicals, and an additional 22 valuable nutrients. ONE offers 100% transparency about its ingredients and stands out with top quality that only nutrition scientists might notice—such as real wasabi, coenzyme Q10, quercetin, pro- and prebiotics, and vitamin D3. Equally noteworthy is what the drink does not contain: ONE is 100% vegan and free from gluten, sugar, milk, nuts, artificial colorings, artificial flavors, herbicides, pesticides, genetic engineering and nanoparticles. ONE was developed by nutrition scientists from the family-owned company BIOGENA in Austria, which boasts nearly 20 years of experience. It is produced in Salzburg, tested by the renowned "LEFO" institute in Germany, and sold worldwide.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Gallup: Total Alcohol Drinkers Unchanged from 2025; Adult Non-Alc Trial Picks Up

Gallup: Total Alcohol Drinkers Unchanged from 2025; Adult Non-Alc Trial Picks Up

Taste Radio: When Landing Millions Starts With A ‘FirstLook’

Taste Radio: When Landing Millions Starts With A ‘FirstLook’

7 Brew Goes Beyond the Drive-Thru with Major Coffee, Energy Launch at Walmart

7 Brew Goes Beyond the Drive-Thru with Major Coffee, Energy Launch at Walmart

SPONSORED POST
Why the Future of Functional Beverages Is Defined by Consumer Experience

Why the Future of Functional Beverages Is Defined by Consumer Experience

Marketplace

Contract Brewing Available

Contract Brewing Available

View All|Post a Listing

Featured Jobs

Craft Manager South West Region - Prairie Malt (Boortmalt)

Craft Manager South West Region - Prairie Malt (Bo...

Assistant Brewer - Lucky Luke Brewing Co

Assistant Brewer - Lucky Luke Brewing Co

Brand Manager - Good Boy Vodka

Brand Manager - Good Boy Vodka

Area Sales Manager - St. Pete, FL - Good Boy Vodka

Area Sales Manager - St. Pete, FL - Good Boy Vodka

Field Sales Representative: New York City  - Lawson's Finest Liquids

Field Sales Representative: New York City - Lawso...

Northeast Market Manager – NY/NJ/CT - Social Hour Cocktails

Northeast Market Manager – NY/NJ/CT - Social Hour ...

View All Jobs|Post a Job

More News

Newtopia Now: Mushrooms And Collagen Headline Beverage Innovation

Newtopia Now: Mushrooms And Collagen Headline Beverage Innovation

New Beverages: Creatine, Protein, Caffeine and Everything In Between

New Beverages: Creatine, Protein, Caffeine and Everything In Between

Calm Markets, Loud Headlines: Agrowgate Q3 2026 Supply Chain Update

Calm Markets, Loud Headlines: Agrowgate Q3 2026 Supply Chain Update

Distribution: Pretty Tasty Goes National with Target; Real Coco Expands ALDI Set

Distribution: Pretty Tasty Goes National with Target; Real Coco Expands ALDI Set

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Head Brewer | Berkeley, CA - Gilman Brewing Company - Gilman Brewing Company
  • Lead Brewer - Smog City Brewing Co. - Smog City Brewing Co.
  • Cellar Operator - Craftsmith Beverage - Craftsmith Beverage
  • Packaging Operator - Craftsmith Beverage - Craftsmith Beverage
  • Director of Sales – Retail - Coast Beacon - Coast Beacon
  • Brewery Operator - 3rd Shift - New Holland Brewing Co. LLC - New Holland Brewing Co. LLC
  • Packaging Operator - Hopworks Brewery - Hopworks Brewery
View AllPost a Job

Recent Articles

  • Newswire
  • Features
  • Spirits
  • Beer
  1. Coca-Cola Consolidated Announces New Partnership Bringing Coca-Cola Products to Kiawah Island Golf Resort
  2. Sazerac Company Continues Investing in Kentucky with Acquisition of Garrard County Distilling
  3. Redwood Empire California Whiskey Announces New Limited-Edition: “The Hyperion”
  4. New Riff Re-releases Sherry-Finished Malted Rye
  5. London Welcomes SANE: London's First Dedicated Sake & Wine Bar
  6. VKTRY Protein Launches The Athlete’s Protein Shot Nationwide at GNC
  7. Himvana Expands Himalayan Herbal Tea Range With Botanical Blends
  1. Gallup: Total Alcohol Drinkers Unchanged from 2025; Adult Non-Alc Trial Picks Up
  2. Taste Radio: When Landing Millions Starts With A ‘FirstLook’
  3. 7 Brew Goes Beyond the Drive-Thru with Major Coffee, Energy Launch at Walmart
  4. Newtopia Now: Mushrooms And Collagen Headline Beverage Innovation
  5. New Beverages: Creatine, Protein, Caffeine and Everything In Between
  6. Calm Markets, Loud Headlines: Agrowgate Q3 2026 Supply Chain Update
  7. Distribution: Pretty Tasty Goes National with Target; Real Coco Expands ALDI Set
  1. Gallup: Total Alcohol Drinkers Unchanged from 2025; Adult Non-Alc Trial Picks Up
  2. RTDs Deliver 38% of Bev-Alc Innovation Dollars from Just 22% of Items
  3. Mission Craft Cocktails Rides The Pickle Wave From Prank To New SKU
  4. Diageo Cut 1,900+ Jobs in FY26; 90% of Restructuring to Be Completed by September
  5. YOSHI Is Betting ‘Matchatinis’ Can Repeat Espresso’s Cocktail Success
  6. Sazerac Acquires The UK’s Au Vodka, Adds Another RTD to Portfolio
  7. Adult Non-Alc In 2026: A $1 Billion Category With a Splitting Playbook
  1. Sapporo USA to Lay Off 58 in 1st Phase of Stone Escondido Brewery Wind Down
  2. Press Clips: Increased Brewery Visits, A New Mexico Hermit-Crabbing and Sierra Nevada Agua Azul Spiked Agave Seltzer
  3. Gallup Poll: Record Low Respondents Believe They ‘Drink Too Much;’ Total Drinkers Unchanged from 2025
  4. Boston Beer CFO Diego Reynoso to Exit; Formal Search Launched for Replacement
  5. Calm Markets, Loud Headlines: Agrowgate Q3 2026 Supply Chain Update
  6. NIQ: RTDs Drive 38% of Bev-Alc Innovation Dollars Despite Fewer Items
  7. Great Lakes Bets on Seasonal Variety Packs to Fuel 2026 Growth
View All|Submit News

Promoted PR Posts

See the Elephant Amaro Lands in 99 Fine Wine & Good Spirits Stores Across Pennsylvania

See the Elephant Amaro Lands in 99 Fine Wine & Good Spirits Stores Across Pennsylvania

FORM Launches AI POSM Recognition, Giving Food & Beverage Brands Instant Visibility Into In-Store Displays and Promotions

FORM Launches AI POSM Recognition, Giving Food & Beverage Brands Instant Visibility Into In-Store Displays and Promotions

Carabuena Tequila Announces National Growth Initiative

Carabuena Tequila Announces National Growth Initiative

Skip Shapiro Enterprises Launches Specialized Website for Beverage Destruction and Sustainable Waste Management

Skip Shapiro Enterprises Launches Specialized Website for Beverage Destruction and Sustainable Waste Management

Waiakea Hawaiian Volcanic Beverages Marks 14 Years of Sustainable Innovation with the Launch of Pa'a Premium Glass Collection

Waiakea Hawaiian Volcanic Beverages Marks 14 Years of Sustainable Innovation with the Launch of Pa'a Premium Glass Collection

Wipeout Beverages Launches Functional Ready-to-Drink Tea Brand

Wipeout Beverages Launches Functional Ready-to-Drink Tea Brand

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase