The Glendronach Raises Expectations with Elevated Redesign

SCOTLAND (OCTOBER 1, 2024) – Today, The Glendronach Distillery, a revered cornerstone amongst Scotland’s Single Malt whisky distilleries for almost 200 years, has unveiled its next visual chapter in the U.S. with a refreshed look and brand campaign.

The Glendronach is set to captivate a new generation of discerning customers with its updated packaging and an innovative creative campaign, telling a story of duality where an expressive Highland spirit and Spanish flair merge together to create a sherry crescendo unlike any other. The Glendronach Distillery has been mastering the art of sherry cask maturation since founder James Allardice found that sherry, a coveted import from Spain, made the perfect partner to his distinctive whisky. It is this harmonious fusion of flavors, where the spirit intertwines with the opulent Spanish influence that is embodied in the new design.

The relaunch of The Glendronach marks a significant transformation for the brand. The new look features an elegant, timeless aesthetic that underscores the brand's history and commitment to excellence. The addition of a curated brand pattern depicting the bramble and rooks that surround and protect the distillery speaks to place and pays homage to its namesake; 'Glendronach' means 'Valley of the Brambles' in Scots Gaelic. 

While the aesthetic has evolved, the award-winning core portfolio remains unchanged, continuing to mature in rare Pedro Ximénez and Oloroso casks from Andalucia, Spain. The permanent range of Single Malts, 12 Year Old, 15 Year Old, and 18 Year Old, will be the first to be presented to welcome in this new chapter. The new look seamlessly blends tradition with modern luxury, creating a unique visual identity, marking a significant step in delivering a premium experience to customers.

The distillery marked the re-staging in collaboration with Scottish-born photographer and director Rankin, famed for capturing the character and spirit of his subjects. Rankin and his team made the journey to the distillery to capture the balance of tradition and imagination inherent in The Glendronach, through moving images. The new campaign, juxtaposing solo Spanish and flamenco dancer Rocio Dusmet Orellana, within the distillery, has created a visual metaphor highlighting the unique marriage of two worlds, redefining the brand’s Image.

"For me, The Glendronach is a surprise, a revelation and a flavor crescendo,” said Rachel Barrie, Master Blender of The Glendronach. “At first taste, it has this amplification that’s so much richer than your expectations, and our philosophy is just that – to raise expectations in Single Malt by creating the most exceptional sherried whisky. We are now setting a new standard to match the exquisite nature of the spirit with reimagined visuals. Rankin’s signature style worked harmoniously in magnifying the luxurious and flamboyant nature of The Glendronach. He has beautifully captured the delicate balance of tradition and imagination inherent in our single malt, encapsulating the synergy of robust Highland spirit and Spanish flair – a balanced dance – the end result is bold and it crescendos to a revelation in flavor, just like the liquid.”

“I just loved the initial idea,” said Rankin, Photographer and Director. “I know the whisky sector well and this felt genuinely different and exciting to me. I also thrive off creating cultural collisions and finding beauty in the tensions they bring, plus, as a Scot by birth, the idea of bringing Flamenco to the Highlands stirred passion in me that I just couldn't resist.”

The refreshed core portfolio will be available in the U.S. starting this month. Later this year The Glendronach will welcome a number of releases including the Master’s Anthology comprising three expressions and additions to the ultra-premium core range with a 21, 30 and 40-Year-Old release.

The Glendronach Aged 12 Years 

ABV 43%; US SRP $65.99

Tasting Notes: 

Color: Rich amber-red gold

Nose: Sherried autumn fruits meld with smooth chocolate praline, gingerbread and sun-dried raisin

Palate: Caramelised bramble, silky orange and sultana envelope the palate with warming spice

The Glendronach Aged 15 Years 

ABV 46%; US SRP $105.99

Tasting Notes: 

Color: Antique copper with a golden hue

Nose: An intoxicating burst of maraschino cherry, ripe bramble and dark chocolate mint with hints

of orange bitters and walnut liqueur

Palate: Honey-glazed apricot and ripe fig with a crescendo of black cherry, angelica and muscovado

The Glendronach Aged 18 Years 

ABV 46%; US SRP $230.99

Tasting Notes: 

Color: Antique bronze with an amber hue

Nose: Deep aromatics of fudge and dark muscovado sugar. Fruit compote and morello cherries provide added layers of complexity 

Palate: Rich, dark and seductive. Remarkable flavors of stewed fruits and allspice marry together with classical aged Oloroso and toasted walnut bread and chocolate orange

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PR Contact: KLG Public Relations 

About The GlenDronach Distillery

Nestled in the valley of Forgue, deep in the East Highland hills, is The GlenDronach, one of the oldest licensed distilleries in Scotland. The GlenDronach is of true Highland style: a complex and full bodied spirit, perfect for slow maturation in Spanish sherry oak. At The GlenDronach Distillery, we have carried forth the tradition of our founder James Allardice since 1826, maturing our Highland Single Malt Scotch Whisky in the finest Spanish Pedro Ximénez and Oloroso sherry casks from Andalucía in Spain.

Our richly-sherried Highland Single Malts are recognised for their deep color and complex flavor profiles, which range from the sweet fruity flavors of the Pedro Ximénez casks we select, to the dry and nutty notes of our Oloroso casks. 

For further information:

Facebook: /TheGlendronach 

Twitter: @Glendronach 

Instagram: @glendronach

Please drink responsibly.

 The Glendronach is a registered trademark.  ©2024 The GlenDronach,

Single Malt Scotch Whisky, 43-46% Alc. By Vol. Imported By Brown-Forman Beverages, Louisville, KY.