Passoã Partners With Superstar Jhayco For Highly Anticipated Music Video

Passoã, the original passion fruit liqueur from The Lucas Bols Company, is excited to partner with Puerto Rican artist, songwriter and GRAMMY-winner JHAYCO and his new hit song, 'Passoa'. The partnership includes brand integration in the song's music video, shot in Miami against a tropical luxury setting. In the video Jhayco and rising star Kapo arrive in a private yacht to a waterfront mansion and toast with their friends and enjoy Passoa "rockstar martinis" against a sunset sky. Fans of JHAYCO can now view the music video on YouTube.

"At Lucas Bols we are thrilled to partner with Jhayco. This is the type of integration that most brands can only dream of, as it is 100% organic. We love that he named his song and included Passoã in the lyrics as a reference to a vibrant red sunset sky, which our brand is famous for. Brand and song make a perfect match," says The Lucas Bols Company VP of Marketing USA & Canada, Ignacio Llaneza. "We look forward to a great response from both his and our fans."

Passoã is the original passion fruit liqueur choice for the popular Rockstar Martini cocktail. Created over 35 years ago, Passoã is made with real passion fruit and contains no artificial flavors. The tropical sweetness and tanginess of Passoã makes it extremely versatile, and it adds an attractive red hue to any cocktail.

Jhayco is a world-renowned Puerto Rican artist. On Spotify, his song Passoa has had over 23.8 million listeners and his latest album 'Le Clique: Vida Rockstar,' stream here, has received over 717.5 million streams and debuted #1 Globally on Spotify's Top Albums Debut Charts. JHAYCO began his journey in music at just 14 years old. Within two years, his work as a composer and producer on "Invincible" for Tito el Bambino earned him his first Grammy. This prestigious award at such a young age served as a springboard for his career, allowing him to collaborate with notable artists like Bad Bunny, Karol G, Feid, and Yandel, among others.