Tip Top Proper Cocktails Pours Its Newest 100ML Classic Canned Cocktail: Whiskey Sour

info_outline PRESS RELEASE posted by Tip Top Proper Cocktails

Oct. 15, 2024 at 1:26 pm

Tip Top Proper Cocktails is excited to launch its all-new, ready-to-enjoy 100ml canned cocktail: Whiskey Sour. After a year-long company mission to focus on “unreasonable innovation” resulting in five new cocktail releases – two of which were collaborations with esteemed bartenders – Tip Top is releasing a storied and timeless cocktail its fans will know and love. Crafted with bourbon, refreshing lemon, and demerara sugar, Tip Top’s Whiskey Sour leans into the classic flavor profile of the cocktail. With its sixth release of 2024, Tip Top has shown a dedicated devotion to the brand’s mission of making authentic cocktail experiences available and accessible to anyone, anywhere.

Tip Top’s new Whiskey Sour was developed by seven-time James Beard Award nominated mixologist Miles Macquarrie (of Atlanta’s Kimball House).

“The Whiskey Sour is a classic, but also the perfect gateway for drinking whiskey cocktails," says Miles Macquarrie, Recipe Developer for Tip Top. “The ingredients are straightforward - whiskey, lemon, and sugar - and they allow the whiskey to shine through while softening the blow of the alcohol. Our goal was to hit a perfect balance that brings out notes of vanilla and cherry from the whiskey, that when mixed with lemon and sugar, creates orange and tangerine flavors reminiscent of creamsicle.”

Since launching in September 2019, Tip Top has created 16 premium canned cocktails. Whiskey Sour is the sixth cocktail to launch in 2024 and joins the impressive list of classic and modern classic cocktails: Naked & Famous, Paper Plane, Penicillin, Boulevardier, Gin Martini, Manhattan, Negroni, Old Fashioned, Mai Tai, Bee’s Knees, Daiquiri, Espresso Martini, Jungle Bird, Cosmopolitan, and Margarita. Small yet mighty, Tip Top has received national acclaim and top industry awards, including nine 2024 San Francisco Ready-To-Drink Competition Medals (of note: a Double Gold award for the Margarita), and six 2024 New Orleans Spirits Competition Medals (of note: Best Rum RTD for Jungle Bird and Best Whiskey RTD for Old Fashioned) and many more.

INTRODUCING: THE WHISKEY SOUR A century-old, delightfully no-frills crowd pleaser, the Whiskey Sour stands the test of time for good reason. Tip Top’s version of the Whiskey Sour is quick to satisfy through a refreshed lens with tasting notes of rich caramelized fruits, alluring vanilla and oak, raw sugar, and tart lemon. It appeals to those who savor nostalgia and the classics while also serving as an introduction to whiskey for those less experienced.

THE DETAILS: Whiskey– Lemon– Sugar 25% ABV (50 Proof) | OK Kosher Certified Tasting Notes: Caramelized Fruits, Vanilla, Oak, Raw Sugar, and Tart Lemon

"Since our launch five years ago, we've seen that our customers love whiskey as the Old Fashioned has always been a top seller,” said Tip Top Co-Founder and Chief Brand Officer Neal Cohen. “With this Whiskey Sour, we can now offer a simple and delicious counterbalance that'll be great for the fall and year-round refreshment."

Whiskey Sour 4-packs and individual cans are now available in retail stores across the country. Online orders for shipping to 40+ states can be placed now via Tip Top’s website.

ABOUT TIP TOP PROPER COCKTAILS: Atlanta-based Tip Top Proper Cocktails is an award-winning, ready-to-enjoy classic cocktail brand founded in 2018 by childhood friends and music industry veterans Neal Cohen and Yoni Reisman. After years producing large-scale events and festivals, the two discovered something was missing from the market: convenient, high-quality, classic cocktails. Enlisting the help of Atlanta bartender and seven-time James Beard Award nominee Miles Macquarrie (of Kimball House) to develop the recipes, the team has created sixteen 100ml canned low-ball classic cocktail recipes: Naked & Famous, Paper Plane, Penicillin, Boulevardier, Gin Martini, Manhattan, Negroni, Old Fashioned, Mai Tai, Bee’s Knees, Cosmopolitan, Daiquiri, Espresso Martini, Jungle Bird, Margarita, and Whiskey Sour. Tip Top has received national acclaim and top industry awards, including nine San Francisco Ready-To-Drink Competition Medals, earning a Double Gold for Margarita, and six New Orleans Spirits Competition Medals, including Best Rum RTD for Jungle Bird and Best Whiskey RTD for Old Fashioned, this year alone. Tip Top Proper Cocktails are available in retail and package stores, now including Total Wine, restaurants, and bars in over 25 states; the products are also available for shipping to 40+ states nationwide via online purchase at their website.

For More Information:
Learn More