Discover the Sophisticated Side of Rum: Angostura Challenges Current Perceptions in Rum Category

Rum has often been associated with tropical drinks, but Angostura® is elevating it to the level of refinement that whiskey, gin, and other high-end spirits enjoy. By highlighting the premium qualities of its aged rums, such as ANGOSTURA® 1824, ANGOSTURA® 1919, ANGOSTURA® 7 Year Old Rum, and ANGOSTURA® 5 Year Rum, the brand is positioning rum as a spirit of complexity, depth, and luxury. Whether it's in a Negroni or an Old Fashioned, Angostura® premium rums offer a unique twist that brings new life to timeless cocktails.

“Our mission is to show that rum can be just as sophisticated as any other premium spirit,” said Raymond Edwards, chief brand educator and a global brand ambassador for the House of Angostura. “Angostura® premium rums embody a rich history of craftsmanship, providing depth and complexity to every sip. We encourage consumers to think beyond the traditional and discover rum's versatile, refined nature when they order or craft their next cocktail.”

A New Way of Thinking About Rum

Rum is stepping into the spotlight as bartenders and at-home mixologists craft innovative and elevated cocktails that traditionally rely on whiskey, gin, or vodka. Explore these cocktail recipes that replace traditional premium spirits with Angostura® premium rum, revealing rum's untapped potential in classic cocktail culture:

RUM NEGRONI 

This sophisticated twist on the classic Negroni showcases Angostura® 7 Year Old Rum, replacing gin with a rich, full-bodied spirit that adds layers of complexity to this bitter-sweet favorite.

1 1/2 oz ANGOSTURA®  7 Year Old Rum

3/4 oz Campari®

1/2 oz Sweet Vermouth

3 dashes ANGOSTURA®  cocoa bitters

Garnish: Cherry

Glass: Coupe, chilled

Method: Place all ingredients into mixing glass with cubed ice, mix for 10 seconds, strain into vessel.

RUM OLD FASHIONED

Angostura® 1919 Rum takes center stage in this elegant reimagining of the Old Fashioned, offering smooth caramel and vanilla notes that harmonize beautifully with the bitters and simple syrup.

2oz ANGOSTURA 1919®  Rum

1 bar spoon Demerara simple syrup

Splash of Water

2 dashes ANGOSTURA® aromatic bitters

1 dash ANGOSTURA®  orange bitters

Garnish with a long orange peel

Glass: Rocks

Method: build in a rocks glass, stir with ice to incorporate ingredients. Add ice.

RUM ESPRESSO MARTINI 

Trade the usual vodka for Angostura® 5 Year Old Rum in this Espresso Martini to enjoy a deeper, more complex flavor, with rich notes of cocoa and coffee that complement the rum’s smooth finish.

1.5 oz ANGOSTURA®  5 Year Old Rum

1 oz Espresso

1.25 oz Coffee Liqueur

6 dashes ANGOSTURA®  cocoa bitters

Garnish: Coffee beans or shaved chocolate

Glass: Martini

Method: Pour all ingredients into cocktail shaker. Add ice and shake vigorously. Strain into a chilled martini glass.

ROAD TO MANHATTAN 

This refined version of a Manhattan swaps whiskey for Angostura® 1824, combining the rum’s rich, dark chocolate and spice notes with the bitterness of Amaro di Angostura® for a luxurious, sophisticated cocktail.

1 oz ANGOSTURA® 1824

1 oz Amaro di Angostura® 

0.5 oz Ginger Liqueur

2 dashes ANGOSTURA®  aromatic bitters

Garnish: Brandied Cherries

Glass: Rocks

Method: Stir all ingredients with ice and strain into glass. Add all ingredients into a mixing glass, add ice, stir and strain over a large ice block into a glass Garnish with brandied cherry.

Craftsmanship and Heritage

This year, House of Angostura® celebrated two centuries of expertise and commitment to quality which is showcased in their rums and bitters and what sets them apart in the premium rum category. The award-winning rums are made from the highest quality molasses fermented with the same yeast strains cultivated in Trinidad in 1947, giving it its unique flavor. It is then distilled in multi-column continuous stills, that allow for blending at different stages. Aged in charred American oak barrels, Angostura® premium rums develop complex flavors and smooth, elegant finishes that make them the perfect choice for both classic cocktails and modern mixology. 

With this line of premium aged rum, consumers can explore a sophisticated alternative to whiskey and other premium spirits, experiencing rum as it was meant to be—rich, layered, and luxurious. Angostura’s premium rums are available at select retailers nationwide and online on ReserveBar. For more information on the premium rum portfolio, visit angostura.com/brands/rums/premium-rums/.

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About House of Angostura®

House of Angostura®, home of the world-renowned ANGOSTURA® aromatic bitters and one of Trinidad and Tobago’s leading manufacturers of internationally awarded rums has set the standard for quality and innovation in the spirits industry. The recipe for ANGOSTURA®  aromatic bitters has not been changed since the first bottle was introduced to the world in 1824. ANGOSTURA® has been producing rum for more than 75 years and is now one of the most respected rum producers in the world. Our rums have gained the accolade of having the world’s most-awarded rum range.  With a commitment to excellence, ANGOSTURA® continues to inspire cocktail lovers and connoisseurs around the world. For more information about House of Angostura®, visit angostura.com and follow on social media @angosturahouse for recipes, events, and more.