[Toronto, ON] - OCTOBER 30, 2024 - Frenchy Bar et Brasserie, located inside Hilton Toronto, is excited to announce its exclusive collaboration with Empress 1908 Gin. To celebrate the highly anticipated Toronto leg of the globally renowned Eras Tour, Frenchy and Empress Gin have dreamt up a curated menu paying homage to iconic songs that have captured fans' hearts. At the heart of the collaboration is the trending Empress Lavender Haze cocktail - aptly named after the song, Lavender Haze - a viral sensation among fans.
The Empress Lavender Haze cocktail features Empress 1908 Gin—known for its delicately balanced botanicals and all-natural indigo hue – paired with refreshing lavender and lemon juice. The combination of Empress Indigo Gin and these ingredients creates a flavourful and visually striking drink. The release of the Midnights album and the love for all things pop music have propelled the Lavender Haze cocktail to viral status on social media. Now, perfectly timed with Toronto’s concert dates, Frenchy brings this fan-favourite to Toronto, blending the team’s mixology expertise with the unique qualities of Canada’s Empress Gin. The result is a show-stopping cocktail that reflects the creativity, freshness, and spirit of today’s music, making it a must-try for both fans and cocktail lovers alike.
This collaboration marks the launch of Frenchy’s limited-edition menu, featuring craft cocktails and a sweet treat sparked by the chart-topping hits featured on the tour. Available from Friday, November 1, through Saturday, November 23, the final Toronto concert date, the menu will feature the Blank Space, a sophisticated mix of gin, hibiscus, lemon and champagne; Red, made with vodka, Lillet blanc, chamomile and vanilla bean; and Me!, a free-spirited, non-alcoholic option with lychee, jasmine tea, syrup, lemon and elderflower tonic. To complement the signature cocktails, fans can indulge in the Lover dessert, a delicate raspberry and pistachio buttercream cake layered with vanilla sponge - a sweet finale to a pop-inspired experience.
For those looking to recreate the magic themselves, Frenchy will host two cocktail-making classes on Saturday, November 16 and Saturday, November 23, from 4:00 to 5:00 PM. Participants will learn how to craft the perfect Lavender Haze cocktail under the guidance of Frenchy’s Beverage Curator. Learn the art of balancing flavours, and achieving the iconic colour transformation, while adding unique garnishes to elevate the final cocktail presentation.
Adding more excitement to the celebrations, Frenchy will host an Instagram giveaway giving followers the chance to win an Empress Lavender Haze Cocktail-Making Kit. Complete with everything necessary to recreate the iconic drink at home, the winner will receive a bottle of Empress 1908 Gin, lavender syrup, two lowball glasses and a cocktail shaker set. For all of the updates and to learn more, follow @frenchytoronto on Instagram.
Frenchy is also offering fans a picture-perfect photo opportunity to showcase their excitement for the Eras Tour with an Instagrammable moment - a life-sized installation, Meet Me at Midnight. Snap a photo with an Empress Lavender Haze cocktail and commemorate the tour in style.
Whether joining in the festivities or simply a cocktail enthusiast, Frenchy’s limited-time menu and themed experiences are a must-try this November.
Frenchy Bar et Brasserie is located at 145 Richmond St W inside Hilton Toronto. To secure a reservation, call
(416) 860-6800 or click here, and to stay up-to-date with all Frenchy offers, events and activations, please follow the official Instagram here.
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About Hilton Toronto and Frenchy Bar et Brasserie
Located in the heart of downtown Toronto, Hilton Toronto offers a home away from home with unparalleled convenience and ease for both leisure and business travellers. Embrace relaxation with the indoor/outdoor pool year-round, stay active at the 24-hour fitness center, and indulge and unwind at Level Two, the hotel’s seasonal outdoor terrace. The Executive Lounge provides exclusive privileges while the hotel’s 25,000 sq. ft. of meeting and event space hosts corporate events, conferences and social celebrations. Located within reach of Toronto's iconic landmarks, including Union Station, the CN Tower, the Royal Ontario Museum, the Art Gallery of Ontario, St. Lawrence Market and the historic Distillery District, the downtown hotel serves as the gateway to the city’s rich tapestry of culture and attractions Explore Hilton Toronto’s newest culinary gem, Frenchy Bar et Brasserie. Located on the main lobby level, Frenchy offers an elevated yet approachable dining experience, where relaxed sophistication meets culinary excellence for easy indulgence. For more information and to book a stay visit the Hilton Toronto website here.
About Empress 1908 Gin
Handcrafted in small-batch copper-pot stills, the portfolio of award-winning Empress 1908 Gins are made by Victoria Distillers, one of Canada’s oldest small-batch spirits companies located in Victoria, British Columbia. Founded in 2017, the distillery has been recognized for its excellence by New York World Wine & Spirits Competition 2017, World Gin Awards 2018, Canadian Artisan Spirits Awards 2019 and Beverage Dynamics’ Spirits Growth Brand Awards in both 2021 and 2022. The Empress 1908 Gin spirits portfolio is crafted by Master Distiller Phil Lecours and comprises Empress 1908 Indigo Gin, Empress 1908 Elderflower Rose Gin and Empress 1908 Cucumber Lemon Gin. Empress 1908 Gin is the perfect combination of exquisite taste, delicate aroma, soft texture, and remarkable presentation that provides the perfect base for a new aesthetic of cocktail creation and enjoyment. Please visit empressgin.com for more information.
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