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BevNETPress Releases

Female-Founded Desolas Mezcal Wins Best of Class at 2024 New York World Spirits Competition

PRESS RELEASE posted by Desolas Mezcal

Nov. 19, 2024 at 1:10 pm

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Desolas Mezcal, the female-founded, non-smoky premium spirit brand, has been awarded Best of Class in the Mezcal category at the 2024 New York World Spirits Competition (NYWSC). This prestigious recognition places Desolas Mezcal at the forefront of the global spirits industry, cementing its place as one of the finest mezcals on the market.

The Best of Class distinction is one of the highest honors awarded at the NYWSC, recognizing a spirit as the finest within the mezcal category. Only one product is selected each year per category. This award highlights Desolas’ exceptional quality, craftsmanship and unique flavor profile—a delicate, low-smoke character with fresh, botanical aromas. 

Desolas Mezcal’s latest honor follows a string of recent successes, including Double Gold for the Second Year at the New York Spirits Competition 2024, Double Gold at the 2024 San Francisco World Spirits Competition (SFWSC) and a Platinum Medal at the 2024 L.A. Spirits Awards. It has also received accolades such as Mezcal of the Year at the 2023 Bartender Spirits Awards and a Gold Medal at Tales of the Cocktail.

“This Best of Class award is a tremendous milestone for Desolas,” says GG Mirvis, Co-founder and CEO of Desolas Mezcal. “We are beyond thrilled to receive this recognition.  It’s a true testament to the passion and care we put into every bottle. To be recognized at this level by the esteemed judges of the New York World Spirits Competition is an honor”

Crafted from the Salmiana Agave in the region of San Luis Potosí, Mexico, Desolas Mezcal is made using traditional techniques, including cooking the agave in above-ground ovens known as **hornos**. This method, along with the unique terroir of the region—characterized by arid conditions and chalky soil—produces a mezcal with a refined flavor profile. Desolas’ **low-smoke** and **botanical** notes make it an approachable choice for mezcal novices while offering the depth and complexity that seasoned connoisseurs appreciate.

Since its launch in 2020, Desolas has gained recognition for both its distinctive flavor and its commitment to sustainability and artisanal practices. The brand has been featured in top media outlets including Forbes, People, Daily Mail, and VinePair, and is available in key markets such as New York, Florida, Georgia, Colorado, Texas, and California, with plans to expand further.

About Desolas Mezcal

Desolas Mezcal is an artisanally crafted spirit produced from 100% Salmiana Agave, grown in the state of San Luis Potosí, Mexico. The Salmiana Agave, known as the “green giant” due to its size, is cooked in above-ground ovens, resulting in a mezcal that boasts a fresh, botanical aroma and a gentle smoke. With its grassy, earthy, and agave-forward flavor profile, Desolas is quickly becoming a favorite among discerning mezcal enthusiasts. A female-founded premium mezcal brand, Desolas is distributed in six states—New York, Florida, Georgia, Texas, Colorado, and California—and can be shipped nationwide via its website. 

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