GHOST Secures Its First Ever NIL Deal With Cavinder Twins, Empowering College Athletes and Elevating Brand Synergies

MIAMI, FL (November 19, 2024) – GHOST®, the trailblazing lifestyle sports nutrition brand, announces its first Name, Image, and Likeness (NIL) partnership with standout college basketball stars and influential content creators, Haley and Hanna Cavinder This partnership brings GHOST® to the world of collegiate athletics, tapping into the Cavinders’ blend of athletic excellence and personal branding power, making them ideal ambassadors for GHOST®'s innovative, performance-driven products.

The collaboration with the Cavinder twins, both longtime fans of GHOST®, aligns with the brand’s commitment to authenticity and epic partnerships, reinforcing its presence in the burgeoning NIL space. They’re fierce on the court and innovative off of it, excelling as athletes and content creators with a combined and dynamic following of over 5 million. As GHOST® looks to its next evolution, this partnership marks a powerful moment for the brand, hot on the heels of its recent acquisition by Keurig Dr Pepper. With this NIL deal, brokered by sports and talent agency ESM, GHOST® builds a deeper presence in both collegiate and professional sports.

“We’re so pumped that we are at this new milestone for GHOST® and our first-ever NIL deal is with Haley and Hanna. They perfectly represent what it means to embody GHOST®  - they play hard on and off the court, stay authentic, and constantly elevate and level up those around them,” said Dan Lourenco, Founder and CEO of GHOST®. “Their passion and impact in sports and beyond speaks for itself, and we’re eager to set a new standard for future brand-athlete collabs that leave a lasting mark.”

The Cavinder twins will not only front GHOST® product launches but will also be central to a series of activations throughout the basketball season. Expect interactive content, exclusive launches, and immersive experiences that bring the energy of GHOST® to life. The Cavinders aren’t just joining the GHOST® fam—they’re helping create unforgettable experiences beyond the game. This partnership underscores GHOST®’s mission to empower athletes and inspire fans through authentic, high-energy experiences that redefine what brand engagement can be.

The partnership kicks off ahead of the Cavinder’s final season at Miami University.

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About GHOST® 

GHOST® is a lifestyle brand of sports nutrition products, energy drinks, dietary supplements, and apparel. GHOST® is disrupting the sports nutrition industry by creating a lifestyle movement that includes transparent innovative products, global distribution, immersive content, key influencer partnerships, and authentic collaborations with many of the world's leading flavor brands, including OREO®, Chips Ahoy!®, Sour Patch Kids®, Sonic® Drive-In, Warheads®, Swedish Fish® and Welch's®. GHOST® also entered the food space in 2024 with its launch of high-protein cereals. GHOST® products can be found at GNC, ghostlifestyle.com, and select global retailers in over 40 countries. For more information, visit ghostlifestyle.com or connect with the brand on Instagram, X, TikTok, or Twitch.

About ESM 

Since 2010, ESM has been a leader in sports marketing, leveraging data-driven strategies to build impactful partnerships. Specializing in NIL, NFL, and brand representation, ESM connects elite athletes with top brands to create meaningful collaborations. Representing elite talent across sport with the likes of The Cavinder Twins, Jahmyr Gibbs, Brock Bowers, Anna Frey, Jaxson Dart et al

By combining cutting-edge analytics with a deep understanding of the sports landscape, ESM delivers long-term value for both athletes and corporate partners. From securing groundbreaking endorsement deals to driving community engagement, ESM plays a pivotal role in elevating athlete brands and fostering successful partnerships across the industry.