Captain Morgan Ventures into Fresh Territory with Super Bowl Champion Victor Cruz and KidSuper for the Most Adventurous Collab of the Season

New York, NY (November 21, 2024) — Captain Morgan is teaming up with Super Bowl champ Victor Cruz and NYC multidisciplinary label KidSuper, for a collab that’s as bold as it is legendary. The one-of-a-kind merch drop is the latest adventure for fans who ‘Follow the Captain’ -- aka your pass to unlocking epic surprises and unforgettable fun with your crew, courtesy of Captain Morgan.

What happens when you mix Cruz’s iconic endzone moves, our Captain Morgan signature flavor and KidSuper’s unexpected design aesthetic? The uniform for your crew’s next adventure.  

Say hello to your new favorite crewneck. Designed to turn heads, this crewneck is all about making moves with your crew and keeping it fresh, wherever you are. 

“I like to push boundaries and take risks, and this collab with Captain Morgan does just that -- with a bit of playfulness, too,” said Colm Dillane, KidSuper founder and creative director. “We’re all about bringing crews together for the fun of it, and getting to work with Victor, a legend in his own right, made this project extra special.” 

Starting November 22, limited quantities of the Captain Morgan Crewneck will drop on KidSuper.com. Miss the drop? You’re in luck – Captain Morgan is unlocking access for fans 21+ to score the coolest merch of the season. Head over to FollowTheCaptain.com, and while you’re there, dive into a world of hidden clues and surprises, because you never know what Captain Morgan has in store as we gear up for Super Bowl LIX.

“Off the field, fashion has always been one of my biggest passions and after working with Captain Morgan for several years, I knew I had to be part of their first-ever merch drop,” said Victor Cruz. “And when I found out Colm and the KidSuper brand was joining the crew, I knew we were cooking up something special. I want everyone who wears this Crewneck to feel like they’re part of our crew too,  sharing in the adventure that brings us all together.” 

Captain Morgan, joined by Cruz and Dillane, gave the public a sneak peek of its crewneck in NYC, where a massive shipping container landed on the concourse of one of the busiest commuter stations in the world. Cruz and Dillane did the honors of unlocking the chest to unveil their exclusive design, giving passersby the first-ever glimpse of the limited-edition crewneck -- one of the many legendary surprises fans have come to expect when they Follow the Captain. 

“We’re always on the lookout for new ways to serve up the  unexpected,” said Anne Nosko, VP, Captain Morgan. “As the Original Spiced Rum, we brought together our own crew - complete with an NFL legend and an iconic NYC brand - to create something that inspires you and your crew to infuse every moment with fun and spark the adventure of a lifetime.” 

As the adventure continues leading up to and during Super Bowl LIX, fans can look forward to more legendary moments and surprises to drop… perhaps even on the most famous street in New Orleans. Follow the Captain on Instagram (@CaptainMorganUSA) to unlock the latest adventures on the horizon. Now pack your bags, we’ll see you and your crew in the Big Easy.