Pepsi Zero Sugar Tastes So Good, Santa Switched - Now He's Gifting It To America

It’s official – Santa prefers PEPSI® Zero Sugar over Coca-Cola Zero Sugar, and the results are reverberating to the North Pole. Over the weekend, Santa Claus, famously the face of the red can, was spotted at a New York City bodega sipping on Pepsi Zero Sugar. Now, he's spreading the real magic of a better-tasting tradition with Pepsi Zero Sugar this holiday season.

Emboldened by Santa’s switch, Pepsi brought the holiday spirit to life on the streets of NYC during the world’s largest convening of Santas. The merry response to Pepsi Zero Sugar was captured through street style interviews of the Santas, and is now live on the brand’s YouTube channel, as well as on Instagram, Facebook, X, and TikTok (@Pepsi).  Amid the festive chaos across the city, Pepsi also gave attendees the chance to believe in the bold, refreshing taste of Pepsi Zero Sugar with a taste test resulting in 8 out of every 10 Santas enthusiastically preferring it over Coca-Cola Zero Sugar. (This claim is based on unscientific polling during a rowdy Saturday afternoon in NYC and is only as strong as your holiday spirit).

MAKE THE SWITCH THIS SEASON:

To spread the holiday cheer, Santa is inviting everyone to join him in making the switch by offering free Pepsi Zero Sugar through the end of the year. Whether you've been naughty or nice, a longtime fan or a first-time sipper, everyone can experience better-tasting and more refreshing zero sugar cola this season. To make the switch, fans can text "TASTE" to 81234 with the purchase of one (1) 20 oz Pepsi Zero Sugar, get up to $2.50 cash back.^[1]

“This holiday season, we’re rewriting tradition,” said Jenny Danzi, Head of Brand Marketing at Pepsi. “We know Pepsi Zero Sugar is the best tasting zero sugar cola, and once you try it – you make the switch, just like Santa did. We’re leveraging an iconic part of holiday culture with our unique challenger spirit and inviting consumers on a journey to rethink their expectations and experience the real magic of Pepsi Zero Sugar this December.”

To stay up to date on the latest Pepsi Zero Sugar news and to see more about Santa’s switch, follow Pepsi on Instagram, Facebook, X, TikTok, and YouTube (@Pepsi).

1 By participating, you agree to receive a minimum of 11 text messages from Sponsor with the likelihood of extending at the user’s interactive discretion. CASH BACK: U.S. only. Value offer redeemed via $2.50 cash back when purchase of 20 oz Pepsi Zero Sugar. Tax and bottle deposit not included in the cash back. Purchase required by 12/31/24. Submit receipts by 12/31/24. The reimbursement will only be paid via PayPal or Venmo and is non-transferable. Subject to terms and conditions. Limit 1 cash back per household. Void where prohibited. Message and data rates may apply. Sponsor reserves the right to reject any fraudulent submissions. Offer Terms: PZSholiday.promotionchat.com ©2024 PepsiCo, Inc. PEPSI, PEPSI-COLA and the Pepsi Globe are registered trademarks of PepsiCo, Inc.