• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live: June 10+11
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Spirit Awards 2025
      Submit Your Nominations
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2024 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: June 10+11
  • Best of 2025
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Uncle Nearest’s Raise the Bar Mentorship Alliance Announces Its First-Ever Mentee Cohort

info_outline PRESS RELEASE posted by Uncle Nearest’s Raise the Bar Mentorship Alliance

Dec. 17, 2024 at 9:43 am

X LinkedIn Reddit Facebook Email
Report Press Release
Spirits Companies
  • image-01
SHELBYVILLE, TN (December 9, 2024) – Following its announcement this summer, Raise the Bar Mentorship Alliance, the groundbreaking trade mentorship program presented by Uncle Nearest, Inc., is thrilled to announce its inaugural cohort of mentees. The diverse group of bartenders from across the country were hand-selected for the program by Lucia Creed, Head of Trade Advocacy at Uncle Nearest, and Sarah de Sousa, Director of Mentor Development, with the help of the program’s mentor team. To be eligible, applicants needed to be working bartenders with at least two years of bartending experience, a completed application, and a letter of recommendation from another member of the industry.

Raise the Bar Mentorship Alliance, an initiative created to honor the legacy of Nearest Green, the first known African American master distiller, was designed to offer mentorship, guidance, and support to individuals across all demographics, with a focused commitment to fostering a truly diverse cohort of mentees and championing representation in the spirits industry. With the announcement of the mentees, the program is ready to enter its mentorship phase, pairing these talented individuals with industry-leading mentors to help them shape their professional goals, develop long-term projects to positively impact the bar community, and foster a more inclusive future for the industry.

“Raise the Bar Mentorship Alliance is about more than just guiding our mentees—it’s about empowering bartenders - both mentees and mentors -  to be the change-makers and innovators who will shape the future of the bar industry,” said Lucia Creed. “We are deeply committed to providing these individuals with the support they need to make a lasting impact, not just within the industry at-large, but also within their communities.”

The majority of mentees were intentionally selected from areas outside traditional 'major market' cities, where access to guidance from influential figures is less readily available. This approach aims to connect a diverse network of industry leaders with individuals in these regions, fostering growth and opportunity in emerging or underserved markets. The inaugural cohort of mentees and their mentors include:

  • Andre Sykes (Detroit, Michigan) paired with Kate Gerwin (Netflix's “Drink Masters,” Owner/Bartender Happy Accidents, 2022 Best New American Cocktail Bar at Tales of the Cocktail)
  • Brandon Archilla (The Fox Bar & Cocktail Club, Nashville, TN) paired with Jon Santer (Co-founder of Prizefighter Bar, former President of the San Francisco Chapter of the United States Bartender's Guild, former Co-National Ambassador for Hendrick’s Gin, creator of “The Revolver” cocktail)
  • Michael “Daddy Long Legs” George (REMORA, Salt Lake City, UT) paired with Chris Cabrera (2021 visionary Award winner at Tales of the Cocktail, first LGBTQ+ Ambassador for Bacardi, founder Chris Cabrera Culture)
  • De’Qustay Johnson (Mobile Bar ATL, Atlanta, GA) paired with Eddie Simeón (Founding partner and CMO of Hella Cocktail Co.)
  • Diesha Banner (A Glass Above, Apex, North Carolina) paired with Tiffanie Barriere (2023 Visionary Award Winner at Tales of the Cocktail, former Beverage Director at One Flew South)
  • Eli Brown (The Grotto, Missoula, Montana) paired with Miguel Lancha (First Cognac Educator in Spain certified by the BNIC, former Director of José Andrés Group’s global cocktail programs) 
  • Hansel Morales (KoKo Ni, Denver, CO) paired with Kate Boushel (Partner and Beverage & Education Director for the Barroco Group in Montréal, honoree on Drink International’s 2023 list of 100 Most Influential Bar World Figures, “North America’s Favorite Bartender”) 
  • Kai Lucas (The Corner Store, New York, NY) paired with Tracie Franklin (whiskey educator, public speaker, consultant, and distiller; 2022 Imbibe 75 Person to Watch, Former Glenfiddich National Ambassador, VP of Supply and Innovation for Pronghorn)
  • Monique Vaughan (Azotea Cantina, Modish Lounge, The M3 Experience, Decatur, GA) paired with Ivy Mix (Author, Co-owner of Whoopsie Daisy, Leyenda & Fiasco! in Brooklyn, Co-founder of Speed Rack)
  • Rhianna Fairchild (Williams & Graham, Denver, CO) paired with Anu Apte (CEO of Canoe Ventures, Co-owner of James Beard nominated Rob Roy, Navy Strength, and Vinnie’s Wine Shop in Seattle)
  • Shelby Burgess (Odd Birds, Gainesville FL) paired with Erick Castro (Co-founder of Polite Provisions and Raised by Wolves in San Diego, owner of Gilly’s House of Cocktails, VinePair’s 2024 Drinks Professional of the Year, Host and founder of the Bartender at Large podcast, the 2024 Best Broadcast, Podcast, or Online Video Series at Tales of the Cocktail)
  • Sho Jackson (Pluck Wine Bar, New Orleans, LA) paired with Karl Franz Williams (Founder of 67 Orange Street in NYC, an Esquire 27 Best Bar in America 2021,  and The Anchor Bar & restaurant)

Mentoring sessions will officially begin on January 7, 2025, and conclude in late June.  Each mentee will define a project that aligns with their personal goals and vision for industry change, with their mentors offering guidance to create a roadmap for achieving these ambitions. The goal is not to complete the projects within the six months, but to provide mentees with the tools and resources they need to make meaningful progress. The program will culminate in a grant proposal presentation to Uncle Nearest leadership, with the opportunity for two mentees to receive $10,000 grants to fund ongoing work towards their projects’ completion.

This year’s cohort is passionate about creating meaningful change in the spirits industry. Their diverse projects range from improving bartender education access to supporting the inclusion of formerly incarcerated individuals within the industry. While the details of specific projects remain confidential, the diversity of thought, background, and passion within the cohort powerfully reflects the Raise the Bar program’s commitment to a more inclusive and representative industry.

“The range of ideas coming from our mentees is truly inspiring,” added Sarah de Sousa. “We’re excited to support these bold initiatives and watch them evolve over the next six months.”

The program will also feature workshops on essential topics such as grant writing, financial planning, and mental health, to equip mentees with the skills they need to thrive. In the spring, an in-person retreat at Nearest Green Distillery will provide an opportunity for mentors and mentees to deepen their connections, visit the historic Dan Call Farm, and reignite their passion for the work they are doing.

For more information on Raise the Bar, visit raisethebar.org and follow on Instagram @raisethebar_mentorship.

About Raise the Bar Mentorship Alliance

Raise the Bar, presented by Uncle Nearest, Inc., is a dynamic program designed to support the professional growth of emerging talent in the beverage industry. By pairing up-and-coming leaders with celebrated industry veterans, the program provides personalized mentorship, strategic goal-setting, and hands-on guidance like never before.

Rooted in the legacy of famed mentor Nearest Green, Uncle Nearest's namesake, the program is inspired by the tradition of mentorship that has long been a cornerstone of the spirits industry. Raise the Bar seeks to bridge the gap between seasoned veterans and emerging talent, creating a community alliance that fosters continuous learning and growth. Through shared expertise, meaningful connections, and the empowerment of the next generation, the program is dedicated to preserving the values of hands-on education while evolving the culture of mentorship in hospitality to ensure a diverse, inclusive, and thriving future.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Soft Volumes Lead to Slower Non-Alc Beverage Sales in June

Soft Volumes Lead to Slower Non-Alc Beverage Sales in June

Sazerac Moves Spirits, RTD Portfolio to Reyes in Colorado

Sazerac Moves Spirits, RTD Portfolio to Reyes in Colorado

YTD 2026 Beverage Performance and Trends – 3Tier Beverages via NIQ

YTD 2026 Beverage Performance and Trends – 3Tier Beverages via NIQ

SPONSORED POST
Connecting Benefits with Flavor to Build Trust in Functional Beverages

Connecting Benefits with Flavor to Build Trust in Functional Beverages

Marketplace

Award Winning Beverage Formulation

Award Winning Beverage Formulation

View All|Post a Listing

Featured Jobs

Brewer - Malibu Brewing Company

Brewer - Malibu Brewing Company

Sales Coordinator - Parker Flavors

Sales Coordinator - Parker Flavors

Sales Rep - Digitally printed cans (New England) - Canworks

Sales Rep - Digitally printed cans (New England...

State Manager - MT/UT/OR - Good Boy Vodka

State Manager - MT/UT/OR - Good Boy Vodka

National Sales Director - Allagash Brewing Company

National Sales Director - Allagash Brewing Company

District Manager - Los Angeles & Central Coast - Coronado Brewing

District Manager - Los Angeles & Central Coast ...

View All Jobs|Post a Job

More News

Top Dog Cocktails Makes $1.3M Investment In Flamboyant Water To Fuel RTD, Caribbean Expansion

Top Dog Cocktails Makes $1.3M Investment In Flamboyant Water To Fuel RTD, Caribbean Expansion

Mid-Year Snapshot: Promo Pricing Pushes Sports Drinks Ahead

Mid-Year Snapshot: Promo Pricing Pushes Sports Drinks Ahead

Taste Radio: What Did It Take to Make MadeGood Great?

Taste Radio: What Did It Take to Make MadeGood Great?

New Insider Benefit: BevNET & Nosh Data Reports in Partnership with Calebrate

New Insider Benefit: BevNET & Nosh Data Reports in Partnership with Calebrate

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Packaging Technician - Wilding Brands - Wilding Brands
  • Brewer - Russian River Brewing Comapny - Russian River Brewing Comapny
  • Brewer - Old Schoolhouse Brewery - Old Schoolhouse Brewery
  • Brewer - Stillfire Brewing - Stillfire Brewing
  • Packaging Operator - Tonewood Brewing - Tonewood Brewing
  • Outside Sales Representative - Valor Peak Distillery - Valor Peak Distillery
  • Packaging Manager - Guilford Hall Brewery - Guilford Hall Brewery
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Soft Volumes Lead to Slower Non-Alc Beverage Sales in June
  2. Sazerac Moves Spirits, RTD Portfolio to Reyes in Colorado
  3. YTD 2026 Beverage Performance and Trends – 3Tier Beverages via NIQ
  4. Top Dog Cocktails Makes $1.3M Investment In Flamboyant Water To Fuel RTD, Caribbean Expansion
  5. Mid-Year Snapshot: Promo Pricing Pushes Sports Drinks Ahead
  6. Taste Radio: What Did It Take to Make MadeGood Great?
  7. New Insider Benefit: BevNET & Nosh Data Reports in Partnership with Calebrate
  1. Outlaw Light Beer Broadens Southern California Footprint Through New Partnerships
  2. Lumen Launches Nationwide at Sprouts, Debuting Exclusive Cocolada Flavor of Its Award-Winning Sparkling Protein Drinks
  3. Layn Natural Ingredients to Highlight Monk Fruit Decoction Solutions at IFT FIRST 2026
  4. BioVivo Science Celebrates One Year of Growth, Manufacturing Excellence, and U.S.-Made Botanical Innovation at IFT FIRST
  5. The Spice & Tea Exchange Targets Pennsylvania for Continued Franchise Growth
  6. Maui Brewing Co. Debuts Maui Light NA, a Crisp Non-Alcoholic Brew with a Hint of Lime
  7. Iron Heart Canning Expands to Texas
  1. Sazerac Moves Spirits, RTD Portfolio to Reyes in Colorado
  2. Top Dog Cocktails Makes $1.3M Investment In Flamboyant Water To Fuel RTD, Caribbean Expansion
  3. New RTDs From Vodkade, Wild Tide, E-40 and More
  4. Zero Proof Playbook: Soft Bar On What Sustains A Non-Alc Third Space
  5. M&A Activity For Scaled RTD Brands Expected to Ramp Up
  6. Columbia Distributing Adds 850k Cases of Wine and Spirits As RNDC Deal Closes
  7. Hugo’s Cocktails Takes Its Bartender-Crafted RTDs To New Markets
  1. Reyes to Add Sazerac’s Traditional Spirits & RTD Portfolio in Colorado
  2. Brewbound Live Returns to LA This December: Allagash’s Rob Tod & Celine Frueh to Give Keynote Address
  3. YTD 2026 Beverage Performance and Trends – 3 Tier Beverages
  4. Deschutes Plots Post-Costco Lager Strategy as Owned Brands Grow
  5. Top Dog Cocktails Fuels RTD Expansion, Caribbean Distribution With $1.3M Investment In Flamboyant Water
  6. Off-Premise Bev-Alc Sales Reverse Course Before 4th; Spirits, RTDs Remain Bright Spots, per Circana Weekly Scans
  7. World Cup Yet to Combat Accelerated Q2 Declines in Off-Premise, per Bump Williams
View All|Submit News

Promoted PR Posts

So Cool Brands Launches Blueberry & Blood Orange Sports Drinks & Announces Strategic Partnership with The Daley Move Podcast

So Cool Brands Launches Blueberry & Blood Orange Sports Drinks & Announces Strategic Partnership with The Daley Move Podcast

MOMOSA Non-Alcoholic Adaptogen-Infused Spritzers Launch at Walmart Across Utah, Arizona, and California

MOMOSA Non-Alcoholic Adaptogen-Infused Spritzers Launch at Walmart Across Utah, Arizona, and California

Twisted Alchemy Expands at Whole Foods Market, Launches New Products for Summer 2026

Twisted Alchemy Expands at Whole Foods Market, Launches New Products for Summer 2026

Dirty Dill Pickle Vodka Is Scaling Fast — and Inviting Its Community Along for the Ride

Dirty Dill Pickle Vodka Is Scaling Fast — and Inviting Its Community Along for the Ride

PLAYR Launches Performance Nutrition Brand Built Specifically for Youth Athletes

PLAYR Launches Performance Nutrition Brand Built Specifically for Youth Athletes

Hummingbirds Launches Offers, Connecting Creator-Powered Discovery to Verified In-Store Purchases

Hummingbirds Launches Offers, Connecting Creator-Powered Discovery to Verified In-Store Purchases

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
An error has occurred. This application may no longer respond until reloaded. Reload 🗙