From the Team That Helped Bring You Liquid Death, Meet Killer Fruit

Ramsey, NJ—January 6, 2025: Cascadia Managing Brands, the company that created Liquid Death’s distribution strategy, launched it, and set the brand up with several high-profile distributors, is proud to unveil its latest innovation: Killer Fruit. This bold new sparkling beverage is more than a drink—it’s an experience, a story, and an entertainment powerhouse in a can. With stunning graphics, vibrant fruit characters, and the entrepreneurial spirit of Ron & Raymond Cohen at the helm, Killer Fruit is poised to disrupt the beverage market and captivate consumers nationwide.

Killer Fruit’s founders, father and son Ron and Raymond Cohen, bring a dynamic legacy of retail experience, innovation and creativity to the brand. Ron, a key member of the family that founded Duane Reade—the wildly successful drug store chain that pioneered the introduction of beverages and snacks into its stores—has always been a trailblazer with his deep understanding of consumer behavior. Raymond builds on this legacy with his bold, modern vision and creative execution, together transforming sparkling water into a product bursting with entertainment, health benefits, and imagination.

Every can of Killer Fruit invites consumers into a vivid world of bold fruit characters, each with its own personality and a backstory leading up to its “juicy demise.” These characters, brought to life through dynamic, edgy artwork, elevate the drinking experience from the mundane to the extraordinary. By creating a brand rooted in storytelling and entertainment, Killer Fruit transcends the category and engages consumers in a way that no other sparkling beverage does.

Cascadia Managing Brands, known for its ability to take innovative brands from concept to household name, will play a pivotal role in bringing Killer Fruit to market. “At Cascadia, we excel at building brands that resonate with consumers and disrupt entire categories,” says Bill Sipper, Managing Director of Cascadia. “We’re proud to have developed Liquid Death’s distribution strategy and launched them with key high-profile distributors, and now we’re excited to bring that same expertise to Killer Fruit. This brand doesn’t just sit on the shelf—it demands attention, sparks curiosity, and creates excitement.”

Killer Fruit is not only entertaining but also health-conscious. Each can is made with 12 to 16 percent real fruit juice and packed with prebiotics to support gut health. It’s low in calories, with no added sugar or artificial flavors, making it an appealing choice for health-conscious consumers who crave something exciting yet nutritious. The bold, natural flavors reflect the quality and authenticity that today’s consumers demand.

Packaging plays a central role in Killer Fruit’s appeal. From fruits wielding chainsaws to cheeky, irreverent messages, every detail is designed to intrigue and captivate. The can designs are not just eye-catching; they tell a story, inviting consumers into the Killer Fruit universe and making them want to engage with the brand beyond the shelf.

“Killer Fruit is more than just a beverage—it’s entertainment,” says Raymond Cohen, Co-founder of Killer Fruit. “My family revolutionized the retail space with Duane Reade, and now I’m thrilled to bring that same spirit of innovation to the beverage industry. With Killer Fruit, we’re creating something that’s not just delicious but unforgettable.”

Retailers and distributors alike will find Killer Fruit to be a perfect fit for today’s market. With competitive margins, reliable supply, and a buzz-worthy brand, it’s an easy and profitable addition to any portfolio. The combination of vibrant branding, health-focused ingredients, and a compelling story ensures that Killer Fruit not only attracts attention but also drives repeat purchases and long-term loyalty.

Cascadia Managing Brands invites retailers, distributors, and consumers to join in the Killer Fruit revolution. Contact us today to learn more about bringing Killer Fruit to your shelves and becoming part of its bold, juicy story.

About Cascadia Managing Brands: 

With over 30 years of experience in the food and beverage industry, Cascadia Managing Brands has successfully developed, launched, and managed iconic brands, including creating Liquid Death’s launch and distribution strategy and execution, Evian, Nantucket Nectars, Naked Juice, Hint Water, Zico Coconut Water, Dirty Potato Chips, Lindt Chocolate, etc. Cascadia specializes in turning innovative ideas into market leaders, helping brands succeed in competitive marketplaces.

About Killer Fruit:

Killer Fruit is a sparkling beverage that combines bold storytelling, vibrant packaging, and real health benefits. Made with 12–16% real fruit juice, packed with prebiotics, and free from added sugar and artificial flavors, Killer Fruit is as exciting as it is delicious. Founded by father and son duo Ron and Raymond Cohen, Killer Fruit redefines sparkling water with a mix of creativity and innovation.