Lance Collins, Beverage Industry Pioneer, Donates Over 330,000 Bottles of RECOVER 180 and ZenWTR to Support Los Angeles Wildfire Relief Efforts

Los Angeles, CA – January 17, 2025 – Beverage pioneer and California resident Lance Collins has made a significant impact on the Los Angeles community by donating over 330,000 bottles of RECOVER 180™, a leading organic sports hydration drink, and ZenWTR®, the premium vapor distilled alkaline water, to support wildfire relief efforts. This extraordinary contribution will directly aid families and first responders affected by the devastating wildfires that have ravaged Southern California.

Lance Collins, the visionary entrepreneur behind some of the country’s most innovative beverage brands, has long been committed to giving back to his local community. His donation of bottled water will provide essential hydration for those impacted by the wildfires, including evacuees, emergency shelters, and firefighters working tirelessly on the frontlines.

“As a longtime resident of California, I’ve witnessed firsthand the devastating effects these wildfires have on our communities. It’s heartbreaking to see families lose their homes and firefighters risking their lives to keep us safe,” said Collins. “Water is one of the most basic yet critical needs during a crisis, and I’m honored to support those who need it most.”

Local leaders and community members have praised Collins for his generosity and leadership in a time of crisis. This significant hydration donation will be distributed through partnerships with leading nonprofit organizations, including the LA Food Bank and Global Empowerment Missions. These organizations are dedicated to providing both immediate assistance and long-term recovery solutions for wildfire-affected populations. 

To learn more about RECOVER 180, please follow @drinkrecover on Instagram and Tik Tok. To learn more about ZenWTR, follow @drinkzenwtr on Instagram and Tik Tok. 

About RECOVER 180:

Founded by serial beverage entrepreneur Lance Collins and real estate mogul and entrepreneur Mike Meldman, RECOVER 180 is the only organic sports drink formulated for balanced hydration. Its inception came from what Collins saw as a whitespace in the category, which at the time, offered no organic, better-for-you hydration options, inspiring him to launch RECOVER 180 which has been coined the "evolution of the bevolution." With no added sugar, chemicals, preservatives, or artificial colors, RECOVER 180's organic ingredients introduce a better way to hydrate, featuring organic coconut water combined with a balanced blend of electrolytes and vitamins to provide the hydration you need to RECOVER STRONG.

Since its launch, RECOVER 180 has steadily expanded its retail and distribution presence with national launches at Discovery Land properties, as well as Whole Foods Market, QuikTrip, and coast-to-coast availability at numerous retail chains. The company's partnerships also extend to premier independent distributors nationwide and can also be found online at Amazon. 

About ZenWTR:

ZEN Beverage, LLC, a premium beverage company founded by serial beverage entrepreneur Lance Collins, produces and markets ZenWTR, the ultra-pure, vapor distilled water with a crisp, refreshing taste, and the world's first beverage in a bottle made from 100% Recycled Ocean-Bound plastic. Each flagship ZenWTR bottle is made from up to 5 bottles rescued from at-risk coastal environments preventing them from reaching and polluting the ocean. ZenWTR is also the world's first beverage to be certified plastic negative, meaning they recover and recycle two times more plastic than they produce. ZenWTR is backed by iconic celebrity investors including Khloé Kardashian, Travis Kelce, Anne Hathaway, Jessica Chastain, 2 Chainz, Lil Jon, and Kelly Slater. To date, ZenWTR has received numerous awards such as Business Intelligence Group's Sustainable Product of the Year Award, the BIG Award for Green Product of the Year, the SEAL Environmental Initiative Award, the Mindful Award for Water Product of the Year, the Greater Good Award for Water of the Year, The Global Water Drinks Award, and BevNET's Award for Best Packaging Design. Distributed nationwide, ZenWTR is available in preferred sizes such as 1.5L, 1L, 700ml sports cap, and 500ml as well as a new 16oz infinitely recyclable Alumi-Tek® bottle. Find your ZenWTR at leading retailers across the country including Albertsons Companies' banners, Circle K,  Kroger banners, Kwik Trip, Publix, QuikTrip, Sprouts, Terrible's, Whole Foods Market, and more, as well as directly on Amazon.