Nooh by Château La Coste, A Luxury Non-Alcoholic Wine from Provence, Announces National Retail Launch with Boisson

Nooh by La Coste, a luxury collection of non-alcoholic wines from Provence winery Château La Coste, has announced their retail launch and wholesale distribution partnership with Boisson, the leading non-alcoholic beverage retailer in the U.S. Recently debuted at Art Basel Miami in December 2024, the Nooh collection includes sparkling and still rosé in the Provence tradition, as well as white sparkling and still bottlings. The Boisson partnership marks an exciting expansion for Nooh in the growing non-alcoholic wine market and an opportunity to build momentum with the country’s leading online retailer and trendsetter. 

“We are thrilled to join Boisson’s curated collection of high-quality, non-alcoholic wines and to further expand Nooh by La Coste in the U.S. market,” said  Paddy McKillen, Owner of Château La Coste. “Our team is passionate and optimistic about what’s to come in the luxury NA space and is proud to be working with Boisson, a true innovator in the category, to reach a broader and more diverse audience. We look forward to continuing to position Nooh by La Coste as a stylish and vibrant wine range that captures the beloved essence and character of our Provence estate – sans the alcohol.”

Through Boisson’s well-established online platform and extensive distribution network, Nooh by La Coste will now be more accessible to consumers with shipping offered nationwide. Boisson’s deep relationships within the industry, as well as its strong presence in the increasingly popular non-alcoholic category, will play a key role in expanding Nooh’s availability and presence throughout  restaurants, bars, hotels, retail outlets, and more. This collaboration not only strengthens Nooh’s footprint with consumers in the U.S. market, but also enables the brand to reach an exclusive audience of trade professionals as one of a select few brands available through Boisson’s exclusive retail and distribution channels. 

“When we learned that Château La Coste—a leader in Provence—had spent years developing a non-alcoholic wine, we were immediately interested,” said Nicholas Bodkins, Founder & Chief Marketing Officer at Boisson. “We couldn’t be more excited to be adding Nooh by La Coste to our portfolio and are eager to hit the ground running with the brand and really make a splash in the market. As the non-alcoholic category continues to grow, people are looking more and more for sophisticated, quality offerings that can hold their own; and at the end of the day, there is nothing more Provençal than rosé."

After years of meticulous research and development, Château La Coste has refined the unique flavors and style that distinguish Nooh by La Coste from other offerings in the non-alcoholic category. Crafted from their renowned Rosé d’une Nuit organic cuvée, Nooh’s still and sparkling offerings maintain a light, refined profile—completely alcohol-free and with just 3.5 grams of residual sugar. The winemaking team employs state-of-the-art vacuum distillation at precisely controlled temperatures to remove alcohol while preserving the wine’s delicate aromatics. The terroir of Provence shines through, especially in the rosés, where vibrant grapefruit and strawberry flavors intertwine with fragrant hints of lemon, jasmine, and red berries.

Nooh by La Coste is now available for purchase nationwide at Boisson.co in Sparkling Rosé, Still Rosé, and Sparkling White, with the suggested retail price ranging from $20 to $33 per 750-ml bottle. For more information, including sampling opportunities and interviews with the Château La Coste team, please contact Angie Perry at Gregory + Vine. 

About Nooh by Château La Coste

Château La Coste is a luxury winery near Aix-en-Provence that spans 500 acres of pristine vineyards and a renowned art, hospitality and wellness destination. Founded in 1682 with a wine legacy that dates to Roman times, Château La Coste practices organic and biodynamic winemaking with a full range of classic varieties including Syrah, Cinsault, Grenache, Cabernet Sauvignon and Vermentino. The winery just launched Nooh by La Coste, a non-alcoholic sparkling and still wine collection that offers the purest expression of de-alcoholized wine from Provence. Inspired by fine wine, art and beautiful Provençal scenery, Château La Coste hosts visitors with guided tours, wine tastings, Michelin-star dining and a boutique hotel and spa. The sculpture park and galleries include world-renowned works by Tadao Ando, Damien Hirst, Louise Bourgeois, Alexander Calder, Frank Gehry, Richard Serra and Bob Dylan.

About Boisson

Boisson is the leading destination for premium non-alcoholic beverages, offering a sophisticated and curated selection of alcohol-free wines, spirits, beers, and functional drinks from around the world. Founded by Nick Bodkins in 2021 with the mission to provide elevated alternatives for mindful drinkers, Boisson caters to those looking to take a break from alcohol without compromising on taste, quality, or experience both for consumers through our leading online marketplace, and to bars, restaurants, and retailers, through our import and wholesale distribution division.

With a commitment to discovery and curation, Boisson brings together the best non-alcoholic brands from around the world—whether it’s an elegant sparkling wine from France, a complex aperitif from Germany, or the latest innovation in functional beverages. Our carefully selected products appeal to the modern consumer who values health, balance, and social connection.

Through both our online store and retail locations, Boisson makes it easy to explore, enjoy, and embrace a sophisticated, alcohol-free lifestyle. Discover the world of mindful drinking at boisson(dot)co.