Altamar Brands Launches Latest Ranch of Lágrimas del Valle Tequila in the U.S.

Corona del Mar, CA (February 3, 2025) – Lágrimas del Valle, the award-winning tequila which celebrates the unique and distinctive characteristics of the very best single ranches of the blue agave, has launched its newest ranch. Known as “La Loma” (The Hill), the new Plata and Reposado expressions represent the fourth field harvested for the brand, but the first to come from the state of Michoacán, which was selected for its high-quality agave.

Lágrimas del Valle is produced in collaboration with the Rosales Family (of Tequila Cascahuin NOM 1123) and current Master Distiller Salvador “Chava” Rosales Trejo, the third generation of his family. Their distilling tradition dates back to 1904 in El Arenal, Jalisco, Mexico, located within the heart of the “Valley” of Tequila. Each bottling carries a familiar profile but will be distinctly unique in both flavor and aroma.

Lágrimas begins by selecting the very best Single Ranch (Rancho Unico) of blue agave available – looking for ripeness, but also for signs of complexities of flavor. The agaves are then cut, broken down, and loaded into their small 12-16-ton steam powered masonry ovens. Cascahuin utilizes a unique intermittent cooking method for eight hours per day, then stopping until the following day, and repeating over the course of four days. This allows for deep layers of flavor to be developed. The cooked agaves are then removed from the ovens, and their “agua miel” (honey waters) extracted. For Lágrimas, 70% of the agaves are crushed utilizing a roller mill and then fermented in stainless steel tanks, while the other 30% are crushed using a Tahona, and fermented in open air wooden tanks. A unique blend is determined through multiple rounds of blind tastings alongside the family.

“Lágrimas demonstrates that terroir exists in the blue agave and tequila,” said Brandon Cummins, Director of Education, Altamar Brands, which collaborated on the development as well as imports and sells Lágrimas del Valle in the U.S. “While many brands aim to create a consistent profile year over year, Lágrimas embraces the uniqueness of each individual ranch and produces in such a way as to emphasize that distinct character. We do this intentionally, to demonstrate the rich complexity of the Blue Weber Agave.”

La Loma Tasting Notes:

·       Plata showcases an agave forward presence, with hints of citrus peel, ripe melon, roasted pine nuts, and clover - with a creamy and rich palate, bright citrus notes, subtle minerality and rich agave throughout.

·       Reposado is rested for just three months in ex-Bourbon barrels. The vintage showcases notes of tangerine, canela, and lemongrass, all around a core of roasted agave, anise, salted caramel, and cantaloupe.

Previous Lágrimas del Valle releases include:

Palo Verde (2022): Top 100 Spirits of 2022, Wine Enthusiast, 94 points (Plata) and Best Sipping Tequilas of 2024, Men’s Journal (Plata)

El Chiqueño (2022): “This is what tequila is supposed to taste like” -Doug Price, Agave Social Club Podcast

El Sabino (2023): 30 Best Tequilas for 2024, Vinepair, 96 points (Plata) and Top 100 Spirits of 2024, Wine Enthusiast, 94 points (Reposado)

Lágrimas del Valle “La Loma” Plata and Reposado tequilas are double-distilled, blended, and always bottled at 92 proof (46% ABV). Each bottle notes the vintage date of harvest, name of the single ranch, as well as details pertaining to its elevation, location, and distinctive characteristics. Both expressions are available throughout the U.S. and online for the suggested retail price of $59.99 and $64.99, respectively.

About Altamar Brands LLC

Founded in 2005 by W. L. Lyons Brown, III, Altamar Brands is a small, entrepreneurial outfit founded to develop and import esoteric, artisanal spirits brands that offer unique and distinctive production stories in their respective categories. They include: Elvelo Tequila, Foursquare Exceptional Cask Selections Rums, High n’ Wicked Whiskeys, Kubler Absinthe, Lágrimas del Valle Tequila, Probitas Rum, Right Gin, and R.L. Seale’s 12-Year-Aged Barbados Rum.

With Cocktailing, Quality Bests Quantity.