BrewDog USA Mixes Up Its NA Variety Pack, Launches Cold AF; Teases Upcoming Flavor Innovations for 2025

COLUMBUS, OH (Feb. 3, 2025) - BrewDog USA is charging head-first into 2025, continuing its stance as a leader in the non-alcoholic beer industry as they mix things up by launching its refreshed AF Mix Pack and teasing new NA varieties later this year. With classic Headliner AF brews returning, plus a brand-new addition to the lineup with Cold AF, longtime fans of the brand and newer BrewDog converts alike have much to look forward to when restocking their fridge for any occasion.

While visions of icy blue mountains and frosty mugs might come to mind when you think of ‘cold’ beer, BrewDog’s take is clean and simple – it says so right on the can. The launch of Cold AF, in stores and online now, brings the same balanced taste of the original Cold Beer to an alcohol-free version, perfect for those looking at their drinking habits a little differently this year. Each can clocks in at less than 0.5% ABV, only 20 calories and 2.3 carbs. The reduced hoppyness, malt flavors and subtle bitterness make this drink ideal for any occasion, whether relaxing solo or enjoying time with friends. Plus, imbibers won’t get sick of or from Cold AF if they find themselves polishing off a can or two more than intended.

“Our AF Mix Pack is the number 1 selling NA craft beer variety pack in the U.S.,” shares Eric Teodoro Franco, Chief Sales and Marketing Officer, BrewDog USA. “The variety it offers and the fact that it genuinely tastes like the real thing means drinkers don’t have to miss out on a great tasting product while cutting out or reducing their alcohol intake. Switching up our AF Mix Pack with the new addition of Cold AF is just another way we’re keeping our customers’ preferences top of mind. We always have something interesting up our sleeve and look forward to continuing innovation in the NA space.”

Fans of the original AF Mix Pack will be pleased to see old favorites return to the box, including Elvis AF, Punk AF and Hazy AF, providing the classic IPAs and pale ales BrewDog has mastered. To further the brand’s excellence in non-alc brewing, BrewDog has plans for two new e-commerce exclusive launches throughout the year, including Hazy AF Tropical and Cold AF Lime just in time to get into the swing of warmer days and celebratory nights. These new flavors, highlighting notes of zingy lime, and incorporating sweet mango, pineapple and guava, are sure to evoke thoughts of pool days, outdoor grilling and lively outings as we move into the spring and summer months.

BrewDog’s AFs are available for purchase online HERE and can be found in major retailers in select markets around the country, including Kroger, Whole Foods, Total Wine and Target.

For more information and to check out more NA options, visit usa.brewdog.com/collections/non-alcoholics.

ABOUT BREWDOG USA:  

BrewDog USA, an extension of the Scottish-born craft brewery and hospitality company founded in 2007, has been embodying the brand's punk spirit and leading the craft beer revolution stateside since 2017. Headquartered in Columbus, OH, BrewDog USA runs the world’s first craft beer hotel, a 100,000 square foot brewery, and distributes in select states nationwide. BrewDog has established flagship locations throughout Ohio as well as Atlanta, GA; Las Vegas, NV; and Denver, CO; plus an additional 100+ locations worldwide. The brewery boasts a variety of seasonal and flagship brews, including its headliners Elvis Juice, Hazy Jane and Punk IPA, as well as a top performing Non-Alcoholic variety pack.   

Instagram: @BrewDogOfficial  // @BrewDogUSA