RECOVER 180 Achieves Major Milestone with Kroger Distribution in Over 2,000 Stores Nationwide

RECOVER 180, the leading sports organic hydration beverage designed for optimal recovery and performance, is proud to announce a significant business milestone – securing distribution in over 2,000 Kroger stores across 20 divisions starting in February 2025. This marks an unprecedented achievement for a brand of its size, further solidifying RECOVER 180’s rapid ascent in the functional beverage market.

"This partnership with Kroger represents a pivotal moment for RECOVER 180," said Lance Collins, CEO of RECOVER 180. "Securing shelf space in such a vast number of stores is a testament to the growing demand for healthier, organic hydration solutions. We are excited to bring our product to even more consumers looking for effective recovery without compromising on quality or taste."

RECOVER 180 offers a superior hydration solution with a unique blend of organic electrolytes, essential vitamins, and natural flavors, setting it apart from traditional sports drinks. With the health-conscious consumer in mind, the brand has quickly gained traction among athletes, fitness enthusiasts, and individuals seeking cleaner, more effective hydration options.

The rollout across Kroger’s extensive network will significantly enhance RECOVER 180’s national footprint, making it more accessible to consumers across the United States to purchase the product. This strategic distribution aligns with the brand’s mission to revolutionize the hydration category and meet the growing demand for great-tasting, organic, functional beverages.

"Kroger’s commitment to offering diverse, high-quality products aligns perfectly with our mission," added David McMichael, Chief Commercial Officer of RECOVER 180. "This milestone not only expands our reach but also underscores the confidence that major retailers have in our brand and vision."

RECOVER 180’s entry into Kroger follows a series of successful partnerships and endorsements, including collaborations with top athletes and fitness influencers, including Brock Purdy, Anthony Volpe, and Austin Reaves, amongst others. The brand’s innovative approach to hydration has resonated with a broad audience, driving its rapid growth and market presence.

Consumers can find RECOVER 180 in Kroger stores nationwide starting February 2025. For more information about RECOVER 180® and to find a retailer near you, follow @DrinkRecover on Instagram and TikTok and on the company’s website.