Pursuit Spirits Launches Customizable Direct To Consumer Program - P.Club

LOUISVILLE, KY (February 19th, 2025) - Pursuit Spirits, the independent whiskey brand redefining transparency and innovation, proudly introduces P.Club—a premium subscription program that gives members exclusive access to distillery-only releases, VIP tastings, discounts, and special perks.

Unlike other whiskey clubs where bottles are preselected without choice, this trailblazing program offers a flexible, customizable cart, allowing members to curate their own quarterly shipments from a selection of allocated bottles—including new Pursuit United expressions, limited Pursuit Series single barrels, Mellwood Legacy Collection revivals, and secret projects that were once only available at the distillery. 

“We created P.Club to break down barriers and bring our most passionate fans closer to the whiskey they love,” said Kenny Coleman, Co-Founder of Pursuit Spirits. “The traditional three-tier system limits our distribution capabilities and hinders our ability to bring more innovations to market, but with P.Club, we put our most exclusive releases directly into the hands of our most loyal customers—seamlessly delivered to their doorstep or available for pick-up at the distillery.”

What Members Get:

• Exclusive Distillery-Only Releases – First access to special projects and limited-time offerings that won’t make it to distribution. Continue to get distillery exclusives even after your visit to Louisville, Kentucky.
• VIP Virtual Tastings & Q&As – Live tastings with the Pursuit Spirits team, Co-Founders, and fellow members, with behind-the-scenes insights into each release.
• Free Shipping or Distillery Pick-Up Parties – Choose free doorstep delivery or join fellow whiskey fans for a designated pick-up day at the distillery.
• 10% Off All Merchandise & Accessories – Enjoy exclusive savings on branded glassware, apparel, and more either in-store or online.
• $15 Off The Whole Shebang – Get a $15 gift card redeemable for The Whole Shebang or any distillery experience.

The inaugural P.Club drop will feature the barrel-proof expressions of Pursuit United Triple Mash Bourbon and Pursuit United Triple Mash Rye, alongside the launch of three new Mellwood Legacy Collection expressions. This exclusive first release will be locked in March 2025, followed by the next allocation in June.

P.Club membership is $100 per year, with a minimum commitment of two bottles per quarter. Members have full flexibility to select their preferred bottles each cycle. For more details, including a comprehensive FAQ and to secure your spot, visit Pursuit Spirits online and hit the P.Club link.

ABOUT PURSUIT SPIRITS: Founded in 2018 by the creators of the popular podcast Bourbon Pursuit, Pursuit Spirits is rooted in providing an uncommon whiskey experience, created for those who know good whiskey. Today, Pursuit Spirits offers award-winning small-batch bourbon and rye whiskeys with Pursuit United as well as their single barrel product, Pursuit Series. 

Distillery Location: 1700 Mellwood Ave. Louisville KY 40206

Contact: 

Pursuit Spirits Media Team