Crushed Tonic Launches Game-Changing Korean Broth Beverage Following Viral TikTok Success, Partners with Urban Outfitters

Crushed Tonic, the revolutionary beauty and wellness brand known for redefining collagen supplements, is thrilled to announce the launch of its latest innovation: the Korean Broth Fish Stock "Beverage." 

Infused with the brand’s signature premium marine collagen, this new offering brings the nourishing power of traditional Korean broth into a modern, ready-to-drink format— perfect for beauty lovers and wellness enthusiasts alike.

This launch comes on the heels of a massive surge in popularity, driven by the brand’s viral success on TikTok. In 2024 alone, Crushed Tonic saw a staggering 1500% increase in sales, proving the brand’s ability to connect with a global audience through engaging, relatable content that resonates with today’s beauty and wellness consumers. Crushed Tonic has since been ranked top 5% of Tiktok Shop, generating more than 7-figures on Tiktok Shop alone.

"TikTok became more than just a platform for us—it turned into a community where real people shared real results," says Sally Olivia Kim, Founder of Crushed Tonic. "The viral response validated what we’ve always believed: when it comes to wellness, authenticity wins. We also love that we are able to tie in our own roots and background by bringing Korean flavors to life.

Crushed Tonic has shattered the long-standing myth that collagen supplements have to taste bland—or worse, medicinal. The brand’s unique approach blends beauty from within with indulgent, nostalgic flavors inspired by Korean comfort drinks. Fan-favorite flavors like strawberry milk and banana milk have redefined the collagen experience, making daily wellness routines something customers genuinely look forward to. Crushed Tonic's strawberry milk collagen will launch with Urban Outfitters this April, 2025.

A Modern Twist on Tradition

Inspired by Korea’s rich culinary and wellness heritage, the Korean Broth Beverage is crafted from premium, slow-simmered ingredients known for their health-boosting properties. Blended with Crushed Tonic’s renowned marine collagen, this beverage supports glowing skin, stronger hair and nails, and overall well-being—offering both beauty and nourishment in every sip.

The Power of Social Proof

Crushed Tonic’s viral TikTok moments—featuring everything from before-and-after skin transformations to luxury vs. reality wellness deep dives—have captured the attention of millions. This incredible growth is not just about numbers but about creating a loyal community that believes in science-backed, effective beauty solutions.

Crushed Tonic’s innovative approach has resonated deeply with Asian American communities, who appreciate the brand’s nostalgic nod to familiar flavors with a health-forward twist. The indulgent yet wholesome options offer a comforting, collagen-boosted alternative to traditional boba drinks. By blending the creamy, satisfying experience of beloved Asian beverages with the benefits of marine collagen, Crushed Tonic has created a new go-to for those craving a delicious, guilt-free treat that supports beauty and wellness from within.

Available Now 

The Crushed Tonic Korean Broth Beverage (also able to be used for cooking) currently already has a waitlist of 5,000 customers, for March launch.