Suja Life Debuts Reinvigorated Cult-Classic Soda Brand Slice At Expo West 2025

San Diego, Calif (February 24, 2025) – Suja Life, a leading functional wellness portfolio and the parent company of Suja Organic, Vive Organic, and Slice, is set to showcase its dynamic portfolio of better-for-you beverages at Natural Products Expo West 2025. Revitalizing a beloved classic, Suja Life acquired the Slice trademark in 2024 and has reimagined it in 2025 as the nostalgic, carbonated soda you know and love – now with real benefits. Alongside Slice, Suja Life will also sample wellness shot favorites, including Suja Organic’s Immunity Turmeric Pineapple Shot and Vive Organic’s Immunity Boost Original Shot. Attendees are invited to visit Slice at booth #5681 in Hall E and Suja Organic and Vive Organic at booth #4957 in Hall E. 

Originally established in 1984, Slice is a beloved beverage icon synonymous with childhood nostalgia and ready for a new beginning. While it tastes like the delicious flavors and bubbles of the original version, Slice Healthy Soda now has real ingredients and no high fructose corn syrup. Slice also features a Gutsy Blend™ of prebiotics, probiotics, and postbiotics to provide well-rounded digestive support. Slice is everything you loved about the soda as a kid, now with grown-up benefits. 

Slice’s core flavors Orange, Lemon Lime, Classic Cola and Grapefruit Spritz are packed with innovative functional benefits, bringing soda drinkers a moment of joy that takes them back to the carefree days. The brand is going to Keep it Real™ as each can contains only five grams of sugar or less, and is sweetened naturally with real fruit juice, stevia, and organic cane sugar. Slice is also crafted with Non-GMO Project Verified, gluten-free, vegan, and kosher ingredients. 

In addition to Slice, Suja Life will showcase Suja Organic Immunity Turmeric Pineapple Shots and Vive Organic Immunity Boost Original Shots, as well as a wide selection of products across all three brands. Additional details include: 

• Suja Organic Immunity Turmeric Pineapple Shot: Suja Organic is the nation’s #1 Organic, Non-GMO cold-pressed juice brand and among the fastest growing beverage brands in the U.S. The Immunity Turmeric Pineapple Shot is a small but mighty functional shot crafted with plant-based ingredients to support immune health. Each immunity shot provides turmeric, echinacea, and live probiotics to give your body the boost it needs. 
• Vive Organic’s Immunity Boost Original Shot: Vive Organic is the pioneer in cold-pressed and plant-powered 2 oz. ready-to-drink wellness shots made from organic and sustainably sourced super-herbs. The Immunity Boost Original Shot is doctor-crafted and features a blend of ginger, turmeric, echinacea, and black pepper to give you a powerful kick you can feel. 

"At Suja Life, our mission is to revolutionize America’s health by making every sip count,” said Maria Stipp, CEO of Suja Life. “We’re thrilled to usher in a new era for Slice, bringing this beloved brand back with a modern and healthy recipe.” While many consumers know and love us for Suja Organic and Vive Organic cold-pressed juices and wellness shots, we recognize that’s not what everyone reaches for when they’re seeking a refreshing beverage. Soda is a staple in nearly everyone’s refrigerator, giving Suja Life the opportunity to reach even more households. By transforming Slice into a healthy soda with real benefits, we’re excited to see the positive impact it has on the health and well-being of our consumers.”

Slice is available for purchase at major national retailers including Target, Costco (select locations), Albertsons, and HEB. To learn more, please visit Slice's website. Suja Organic and Vive Organic are also available for purchase at most major grocery stores and natural food stores nationwide. For more information, please visit Suja Organic's and Vive Organic's websites. 

About Suja Organic

Suja Organic is the nation's #1 Organic, Non-GMO, Cold-Pressed juice brand and among the fastest growing beverage brands in the U.S. Suja began from a shared dream to help people transform their lives through conscious nutrition and is notably one of the first juice companies to offer organic, cold-pressed juice. Each of Suja's handcrafted lines are Certified Organic, Non-GMO Project verified and cold pressured to preserve maximum nutrition and taste. With cold-pressed juices, wellness shots, Protein Drinks and Organic Greens Powder, there's a product for every lifestyle. Suja is available for purchase at most major grocery and natural foods stores nationwide and select products can be purchased online at Suja Organic's website. To learn more about Suja Organic, please visit Suja Organic's website and follow @sujaorganic on Instagram.

About Vive Organic

Vive Organic is the pioneer in cold-pressed and plant-powered 2oz ready-to-drink wellness shots made from organic and sustainably sourced super-herbs. With the first function-focused shots on the market and the only ones formulated by a team of holistic wellness doctors, Vive Organic strives to harness the power of nature's most powerful ingredients for consumers seeking easy yet potent solutions to their daily wellness routines. The brand currently produces an array of formulations including their best-selling Immunity Boost line, Wellness Rescue, Boost and Dual Boost line of functional offerings. For more information on Vive Organic, please visit Vive Organic's website and follow @vive_organic on Instagram.

About Slice

Slice Healthy Soda is the classic soda you know and love, now made better. Established in 1984, Slice has evolved into a healthier soda option in 2025, offering the boldly-carbonated, full-flavored soda you loved as a kid, now with grown-up benefits. Slice is good for your gut and your taste buds, crafted with Slice Gutsy Blend™ – a unique formula featuring prebiotics, probiotics, and postbiotics to provide well-rounded digestive support. Slice brings you a moment of joy that takes you back to carefree days. Each can contains only 5 grams (or less) of sugar and no high fructose corn syrup, sweetened naturally with real fruit juice, organic stevia, and organic cane sugar to offer a refreshing burst of classic soda flavor with every sip. So, go ahead—enjoy that ultra-bubbly, mouthwatering flavor, knowing it’s good for your gut and undeniably classic. With non-GMO project verified, gluten-free, vegan, and kosher ingredients, Slice is as good for your body as it is for your taste buds. For more information on Slice and where to purchase it, please visit Slice's website.