PORTLAND, Ore.—February 27, 2025 — Freeland Spirits, the women-founded craft distillery known for its botanical-forward spirits, has partnered with the VOICEINSPORT Foundation to celebrate and uplift women athletes in honor of Women’s History Month in March. Through special events, partnerships with women’s sports bars nationwide, and a new Game Changer Gimlet cocktail kit, Freeland Spirits is championing the powerful impact of women in sports—one toast at a time.
The month-long celebration highlights women athletes across all levels and disciplines, from professional competitors to local community leaders, reinforcing the shared values of Freeland Spirits and VOICEINSPORT: to create space for women to thrive, be recognized, and break barriers while inspiring future generations.
Key highlights of the celebration include:
- Nationwide Sports Bar Partnerships: Select women’s sports bars across the country are featuring specialty Freeland Spirits cocktails. Participating bars include:
- The Sports Bra - Portland, OR
- A Bar of Their Own - Minneapolis, MN
- Watch Me! - Long Beach, CA
- Cocktail Kit for a Cause: A retail version of the Game Changer Gimlet bundle, including Freeland Spirits Gin and the shelf-stable Garden Gimlet mixer, are available for purchase with $5 from each sale donated to VOICEINSPORT Foundation to support their mission of empowering women in sports. The bundles can be purchased at Freeland Spirits’ Bend and Portland tasting rooms, its kiosk at Portland International Airport, and online at shop.freelandspirits.com, which ships nationwide.
- Freeland Spirits Cocktail Competitions: Freeland Spirits’ Portland and Bend tasting rooms, in partnership with VOICEINSPORT Foundation, will referee cocktail competitions. A variety of local athletes will go head-to-head in a creative cocktail contest, with the winner's concoction earning a spot as a featured limited-run menu item.
- March 15: Freeland Spirits Portland Tasting Room
- March 29: Freeland Spirits Bend Tasting Room at The Box Factory
- Portland and Bend Tasting Room Events: Visit freelandspirits.com for the latest details of how to celebrate with Freeland and support VOICEINSPORT throughout the month of March.
“At Freeland Spirits, our mission has always been to celebrate and uplift women who break barriers,” said Jill Kuehler, founder & CEO of Freeland Spirits. “At a time when women’s rights and representation are more at risk than ever, we’re proud to partner with VOICEINSPORT Foundation to shine a spotlight on the fearless, game-changing women in athletics who inspire us all—on and off the field.”
"Investing in women’s sports and women founders is essential to creating lasting change,” said Stef Strack, Founder & CEO of VOICEINSPORT Foundation. “At the VOICEINSPORT Foundation, we fight every day to close gaps in access, visibility, and investment for girls and women in sports. The partnership with Freeland Spirits highlights the power of women lifting women—breaking barriers and building a future where every girl and woman in sport is seen, heard, and valued. Throughout the month of March, we’re raising our voices, taking action, and raising our glasses in celebration of the athletes and advocates driving progress in women’s sports."
Freeland Spirits invites fans and supporters to join in celebrating the women who are redefining the game.
Kuehler added, “With every toast, we honor their resilience, determination, and the lasting impact they have on the world.”
About Freeland Spirits
Freeland Spirits is one of the few women-owned and operated distilleries in the world, proudly crafting award-winning spirits in Portland, Oregon. Inspired by the Pacific Northwest’s lush terroir, Freeland’s lineup includes premium gins, whiskeys, and innovative seasonal releases. Every bottle is a tribute to Meemaw, the namesake of Freeland Spirits, whose independent spirit continues to inspire the company’s mission.
About VOICEINSPORT Foundation
The VOICEINSPORT Foundation is a global 501c3 Non-Profit Organization on a mission to close the gap for girls and women in sports through innovative sports science research, educational content and an advocacy program for high school and college women athletes called the VIS Advocate Program. Founded in 2020 by Executive and Advocate Stef Strack. For more information please visit voiceinsportfoundation.org and check them out on Instagram, LinkedIn and Facebook.
Join the Celebration
Follow @freelandspirits and @voiceinsportfoundation for updates, event details, and ways to support women in sports throughout Women’s History Month.
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