Skip to main content
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live LA: Dec. 6-8
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • BevNET Best of 2026 Awards
      Submit Your Nominations
    • BevNET 2026 Spirits Awards
      Submit Your Nominations
    • Annual CPG Awards
    • Submit Product
      Add Your Product to Our Free Database
    • Industry Showcase Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2025 Industry Awards
    • Industry Showcases
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: Dec. 6-8
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Hendrick’s Gin Debuts Its Newest Limited-Edition Expression, OASIUM

PRESS RELEASE posted by Hendrick's Gin

Mar. 3, 2025 at 10:08 am

XLinkedInRedditFacebookEmail
Report Press Release
GinSpiritsLaunchGin ReleaseHendricks Gin
Spirits Companies
  • image-01

NEW YORK CITY (BY WAY OF GIRVAN, SCOTLAND) – MARCH 3, 2025: Hendrick's Gin introduces OASIUM, its latest wonder from Master Distiller Lesley Gracie’s beloved Cabinet of Curiosities. This limited release reimagines Hendrick’s through a lush blend of green botanicals, delicate herbs, and a kiss of citrus that captures a sensory oasis in every sip. 

Lesley Gracie has long been captivated by crafting intriguing botanical blends to tell the stories of her personal experiences, and to mark the sixth release from the Cabinet of Curiosities, she drew inspiration from a curious expedition to a desert oasis. Following an unusual journey involving camel polo and sun-drenched sands, Lesley found herself enthralled by a hidden paradise brimming with cooling herbs and vibrant fruits. She bottled this experience in the form of OASIUM, inviting imbibers to embark on a journey that unfolds through exquisite flavors, awakening curiosity and satiating adventurous spirits. 

“I find endless inspiration in my surroundings, and every time I see the palm trees in the Hendrick’s Gin Palace, I’m transported back to this extraordinary trip,” said Lesley Gracie. “It was such a remarkable journey that I had to capture it in a gin, preserving the memory forever. As someone who’s always in search of new flavors, it was fascinating to see what plants grow and thrive in an oasis. There’s a very distinct, fresh green character and bright citrus note to Hendrick’s OASIUM, rounded off by aromatic herbs that play delightfully well together. ”

Utilizing the beloved Hendrick’s Gin as a base and building on its iconic infusions of rose and cucumber, OASIUM brings an invigorating twist to the classic, ideal for gin enthusiasts seeking a flavor as vibrant as the desert sun. This limited release enchants the senses with a vibrant blend of citrus and herbal notes, showcasing desert-inspired botanicals that lift its crisp, green profile to new heights. Silky layers of flavor harmonize with aromatic herbs, culminating in a refreshing finish with a zesty twist.

“Hendrick’s OASIUM transports you to a refreshing sanctuary and each sip reveals layers of botanical intrigue,” says Vance Henderson, Hendrick’s Gin National Ambassador. “Its versatility shines brilliantly in cocktails – whether elevating a classic Gin & Tonic with our signature cucumber garnish or delivering a tangy thrill in the OASIUM Fizz. Fresh grapefruit juice complements the gin’s vibrant notes, resulting in a divine twist reminiscent of a Paloma, perfect for all manners of gathering together under sun or stars.”

OASIUM resides in the Hendrick’s signature apothecary-style bottle, this time with an eye-catching, radiant orange label. As with all releases from the Cabinet of Curiosities, just one limited-edition expression is released at a time, so sip and savor it while you can. Hendrick’s OASIUM is bottled at 43.4% ABV with a $39.99 MSRP. 

For further information, follow Hendrick’s on social media @hendricksgin and via the hashtag #hendricksoasium.

Hendrick’s OASIUM Fizz

Ingredients:

  • 1-1/2 parts Hendrick’s OASIUM
  • 3/4 part Fresh Pink Grapefruit Juice
  • 3/4 part Fresh Lime Juice
  • 3/4 part Simple Syrup
  • Top with Soda Water
  • Cucumber Slice Garnish

Method: Combine ingredients in a highball glass filled with cubed ice. Top with soda water and lightly stir. Garnish with a cucumber slice.

HENDRICK'S GIN OASIUM 43.4% ALC/VOL. ©2025 BOTTLED BY WILLIAM GRANT & SONS, LTD. IMPORTED BY WILLIAM GRANT & SONS, INC, NEW YORK, NY. DRINK THE UNUSUAL RESPONSIBLY.

ABOUT LESLEY GRACIE

Lesley Gracie is the master distiller at Hendrick’s Gin. With a background in chemistry, Lesley’s genius lies in her fascination with flavours and how they work together. She visualises flavours as shapes and seeks to create a round, balanced expression in all of her elixirs. In 1999, Lesley was approached by the great grandson of William Grant, Charles Gordon, to create an ‘ultra-premium’ gin which was to become Hendrick’s. Lesley was appointed as the master distiller and went on to spearhead the development of this most unusual gin which is responsible for the creation of all of Hendrick’s subsequent liquid innovations. Over the past two decades, Lesley Gracie has amassed an array of botanicals, distillates and experimental liquids which are housed in a locked cabinet – known as the Cabinet of Curiosities – in her laboratory at the Hendrick’s Gin Palace. In 2018, she was awarded 'Gin Distiller of the Year' by the World Gin Awards in recognition of her ground-breaking work. In 2021, she was inducted into the Gin Magazine Hall of Fame in honour of her contributions to the gin world and her record of continually crafting new, innovative expressions that push the boundaries of gin creation.

AWARDS/ACHIEVEMENTS: 

2022 - Walpole 2022 Power List - Fifty of the Most Influential People in the British luxury sector

2021 - Lifetime Achievement Award at The Spirits Business Awards 2021 

2021 - Grand Rectifier of the Gin Guild

2021 - Inducted into the Gin Magazine Hall of Fame 

2018 - ‘Gin Distiller of the Year' by the World Gin Awards 

ABOUT HENDRICK’S GIN

Hendrick’s is a deliciously super premium gin, made with a number of unusual twists. To deliver a most curious and delightfully unique flavor, Hendrick’s combines a distinct blend of 11 botanicals, as well as the signature infusions of cucumber and rose petals, producing a wonderfully refreshing gin with a delightfully unique aroma. Hand crafted in Scotland in miniscule batches by William Grant & Sons, Hendrick’s is the only gin that uses a marriage of spirits from both a Carter-Head and Copper Pot Still, a combination that produces a divinely smooth gin that has both the required character and balance of subtle flavors. Hendrick’s Gin has an ABV of 44% and an MSRP of $34.99. Please drink the unusual responsibly. 

ABOUT WILLIAM GRANT & SONS

William Grant & Sons Holdings Ltd. is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the global premium spirits company is run by the fifth generation of his family and distills some of the world’s leading brands of Scotch whisky, including Glenfiddich®, The Balvenie® range of handcrafted single malts and the world’s third largest blended Scotch, Grant’s®, as well as other iconic spirits brands such as Hendrick’s® Gin, Sailor Jerry® Spiced Rum, Tullamore D.E.W.® Irish Whiskey, Monkey Shoulder® Blended Malt Scotch Whisky and Drambuie® Scotch Liqueur. 

Founded in 1964, William Grant & Sons USA is a wholly-owned subsidiary of William Grant & Sons, Ltd. and features one of the fastest growing spirits portfolios in the US with brands including Glenfiddich, The Balvenie, Hendrick’s Gin, Sailor Jerry Spiced Rum, Tullamore D.E.W. Irish Whiskey, Drambuie, Milagro Tequila, Silent Pool Gin, Grant’s, Hudson Whiskey, Gibson’s Finest, Monkey Shoulder, Clan MacGregor, Reyka Vodka and Solerno Blood Orange Liqueur. For more information on the company and its brands, please visit @williamgrantusa on Instagram and Facebook.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Kroger Drops Red Bull, Boar’s Head Amidst Cost-Cutting Push

Kroger Drops Red Bull, Boar’s Head Amidst Cost-Cutting Push

After Brown-Forman Snub, Sazerac In Talks With European Beverage Group

After Brown-Forman Snub, Sazerac In Talks With European Beverage Group

Health Promises Fading, Agentic Appeal Rising in 2027 Trends Report

Health Promises Fading, Agentic Appeal Rising in 2027 Trends Report

SPONSORED POST
How Caramelized Sugar Elevates Modern Beverage Formulations

How Caramelized Sugar Elevates Modern Beverage Formulations

Marketplace

Contract Brewing Available in Metro Washington DC

Contract Brewing Available in Metro Washington DC

View All|Post a Listing

Featured Jobs

Sales Representative - NORTH AMERICAN SAKE BREWERY

Sales Representative - NORTH AMERICAN SAKE BREWERY

Lead Brewer - Smog City Brewing Co.

Lead Brewer - Smog City Brewing Co.

Packaging Operator - Craftsmith Beverage

Packaging Operator - Craftsmith Beverage

Area Sales Manager - Philadelphia, PA / Delaware - Good Boy Vodka

Area Sales Manager - Philadelphia, PA / Delaware -...

Beverage Sales Specialist - Countermeasures

Beverage Sales Specialist - Countermeasures

DSD Sales Positions, Sales Directors - Smilez Energy Drink

DSD Sales Positions, Sales Directors - Smilez Ener...

View All Jobs|Post a Job

More News

CPG Week: Beyond Enters The Phytosphere And Whey’s Capacity Woes

CPG Week: Beyond Enters The Phytosphere And Whey’s Capacity Woes

Review: ‘Feel-Good Drink’ On the Brightside Shines

Review: ‘Feel-Good Drink’ On the Brightside Shines

Distribution: Once Upon a Coconut Cracks Open Albertsons; Uncle Arnie’s Hits NY

Distribution: Once Upon a Coconut Cracks Open Albertsons; Uncle Arnie’s Hits NY

Wet Hydration Keeps Innovation Flowing; ‘We See A Lot of White Space’

Wet Hydration Keeps Innovation Flowing; ‘We See A Lot of White Space’

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Packaging Manager - Red Lodge Ales Brewing Co - Red Lodge Ales Brewing Co
  • Brewer - New Trail Brewing - New Trail Brewing
  • Assistant Brewer - Finney Hospitality Group - Finney Hospitality Group
  • Taproom Manager - Lost Cabin Beer Co. - Lost Cabin Beer Co.
  • Shipping, Warehouse & Logistics Manager - Fancypants Baking Co. - Fancypants Baking Co.
  • Supply Chain Coordinator - Almanac - Almanac
  • Regional Sales Director, Southeast - Mingle Beverage Company LLC - Mingle Beverage Company LLC
View AllPost a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Kroger Drops Red Bull, Boar’s Head Amidst Cost-Cutting Push
  2. After Brown-Forman Snub, Sazerac In Talks With European Beverage Group
  3. Health Promises Fading, Agentic Appeal Rising in 2027 Trends Report
  4. CPG Week: Beyond Enters The Phytosphere And Whey’s Capacity Woes
  5. Review: ‘Feel-Good Drink’ On the Brightside Shines
  6. Distribution: Once Upon a Coconut Cracks Open Albertsons; Uncle Arnie’s Hits NY
  7. Wet Hydration Keeps Innovation Flowing; ‘We See A Lot of White Space’
  1. How Low Can You Go? Herb Light Makes Its Case for Light Beer-Inspired, 1MG THC Drink
  2. Flying High: Drippy Bringing THC Drinks to the Skies With Virgin Airlines
  3. Join Us at BevNET Live December 7-9 in Marina del Rey, CA; Register Early to Save
  4. A Drink With… Little Saints’ Megan Klein
  5. BevNET Launches New Press Release Portal
  6. Country Star Niko Moon Launches Happy Himalayan Premium Artesian Water on Earth Day
  7. National Shag Dance Champions Launch Shag-a-Rita
  1. After Brown-Forman Snub, Sazerac In Talks With European Beverage Group
  2. From Oaxaca to Sin City: How a Craft Zero-Proof Agave Spirit Found Volume on the Strip
  3. Diageo Leverages Core Brands Into Low-Alc
  4. Southern Glazer’s to Pay $12.5M to Resolve Federal Probe into Bribing Chain Retail Buyers
  5. U.K.-based MOTH Bets $15M On U.S. Growth As Premium RTDs Surge
  6. Meet the Brands Bringing Spain’s Iconic Wine And Cola Cocktail To America
  7. Quarter Proof Founders Return to Low-Alc With ‘Half-Cocktail’ Strength Demi Vodka
  1. The On-Premise’s Summer Falls Flat, per NIQ Report
  2. Kroger Drops Red Bull, Boar’s Head Amidst Cost-Cutting Push
  3. California’s Lost Coast for Sale
  4. Beer Cocktails, Early Recruitment and Flavor Clarity Will Capture Gen Z Consumers, per Southern Glazer’s Report
  5. Report: Sazerac Eyes Acquisition of German Schnapps Producer For International Expansion
  6. Brewbound Podcast: A Black Rose, a Big Money Resolution and Bleak Labor Day Scans
  7. Brewbound Live 2026: Why Bev-Alc Leaders Value the Market Insight and Relationships
View All|Submit News

Promoted PR Posts

NO CAP! Soda Pop Sweeps X Games: A Complete 360 Activation

NO CAP! Soda Pop Sweeps X Games: A Complete 360 Activation

Creator-Led Beverage Brand JAZ Energy Sells Out Second Flavor as Founders Prepare Third Launch

Creator-Led Beverage Brand JAZ Energy Sells Out Second Flavor as Founders Prepare Third Launch

Skip Shapiro Enterprises Surpasses One Billion Beverage Containers Recycled

Skip Shapiro Enterprises Surpasses One Billion Beverage Containers Recycled

2O3 Launches a Performance Hydration Beverage With Electrolytes and Honey

2O3 Launches a Performance Hydration Beverage With Electrolytes and Honey

New Functional Beverage Company Hits the Ground Running

New Functional Beverage Company Hits the Ground Running

Wipeout Beverages Launches Functional Ready-to-Drink Tea Brand

Wipeout Beverages Launches Functional Ready-to-Drink Tea Brand

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase