Koia Continues To Establish Itself As A Protein Powerhouse With The Launch Of Its First-Ever Protein Powder

Koia™, leading the protein revolution with delicious and convenient low-sugar options, continues its string of innovations as it debuts its new line of protein powders for the first time at Natural Products Expo West, March 4-7, 2025, Booth #3599 in Hall D.

Available in both Chocolate and Vanilla, Koia Protein Powders deliver the same smooth, great-tasting, nutrient-dense protein consumers love in Koia’s ready-to-drink shakes, now in a versatile powder format. Crafted with high-quality, plant-based protein, each serving delivers 20g of complete protein, only 3g of sugar, 6g of prebiotic fiber, and is fortified with 21 vitamins and minerals.

On the heels of several launches that have transformed Koia into a protein powerhouse “winning over the wellness generation,” Koia returns to Expo West to display and sample its full range of protein products in one place for the first time, including: 

• Koia Protein Shakes: Balanced plant-based protein with low sugar and clean ingredients
• Koia Nutrition Shakes: Designed for complete daily nutrition with added vitamins and minerals
• Koia Kids: The first kids' protein shake with avocado oil, free from seed oils and artificial ingredients
• Koia Elite: High-performance protein shakes for athletes and active lifestyles
• Koia Protein Powders: Versatile plant protein powder for a variety of recipes 

Attendees can experience Koia’s protein-powered innovations through engaging booth activations, including:

• Wednesday (9 a.m.–12 p.m.): Protein Coffee Sampling
• Thursday (3 p.m.): Proteini + Dirty Soda Happy Hour
• Friday (12 p.m.): Load Up on Your Favorites to Go

"Launching Koia’s first-ever protein powder is a major milestone, and we’re thrilled to debut it as we return to Expo West," said Chris Hunter, CEO of Koia. "Over the past year, we’ve pushed the boundaries of innovation, taking Koia into new spaces while staying true to what our consumers want—high-quality, plant-based nutrition. Protein Powders mark an exciting evolution for Koia, allowing us to go beyond beverages for the first time and bring our signature plant protein to even more meals and lifestyles."

The demand for protein-focused products continues to rise, with online searches for “protein powder” up 106% year-over-year on TikTok (Spate). As consumers look for creative ways to add more protein to their dishes, Koia Protein Powders can now easily be incorporated into oatmeal, pancakes and waffles, baked goods, and much more. 

Koia Protein Powders will be available online and on Amazon in March, with an SRP of $44.39.

The launch of Koia Protein Powder follows a wave of retail momentum, including Koia’s expansion into Target stores across the nation, where its top three flavors—Vanilla Bean, Cacao Bean, and Chocolate Banana—can now be found in the refrigerated section.

To learn more, find a store near you or shop, visit drinkkoia[dot]com. 

About Koia™ 

Koia delivers truly delicious, healthy, convenient, low-sugar/low net carbs, plant-based protein options that come ready to drink with no mixing or stirring required.

Using only high-quality ingredients to deliver a balance of complete plant protein, fiber, and healthy fats for sustained satiation and energy at any time of the day, all Koia flavors are 100 percent plant-based, dairy-free, soy-free, gluten-free, vegan, and Non-GMO Project verified. 

Koia now offers five lines of protein shakes to cater to nearly everybody's nutritional needs: Protein Shakes, Nutrition Shakes, Elite, Koia Kids, and Protein Powders.

Koia is available in more than 35,000 retailers nationwide, including Whole Foods Market, Starbucks, 7-Eleven, Sprouts, Publix, Kroger, Safeway, Costco, and many more.

To learn more, find a store near you or shop, visit drinkkoia.com.