Lo Siento Launches Caliente, a Cinnamon-Infused Tequila to Rival Fireball

Los Angeles, CA, March 6, 2025 - Lo Siento, the leading ultra premium tequila at an attainable price point, is excited to announce the debut of their latest innovation with the roll-out of Caliente, a first of its kind cinnamon infused tequila, set to rival Fireball and others in the sector.

Caliente offers consumers the same ultra premium, quality oriented clean tequila featured in Lo Siento’s core portfolio of tequilas, with an added hot cinnamon kick.

Made with 100% Blue Weber Agave Tequila, the latest launch packs a punch at 70 proof (35% alc/vol) with no need for a chaser. This is also most definitely not your next ‘go-to mixto.’

“Launching Caliente has been a long time in the making. As we started to grow our brand the space become increasingly more crowded with the same products. I wanted to create something that didn’t exist in the market. Something that truly was a unique experience that we could easily identify different cultures to attached our product to. Caliente became that product. Caliente is truly a fun unique experience and we intend to have some fun marketing it. Caliente is something that exists inside our portfolio but truly has a life of its own.” says Ryan Tierney, Founder & CEO of Lo Siento Tequila.

Tierney continues, “Our latest launch of Caliente is just one of so many recent big wins for the business that we believe put us in a great position. We now have 4 skus, all quality products, that are attainable price points for the consumer. Because of this strategy  we are positioned to sell 40,000+ cases this year alone. This is just the beginning as to all that’s to come for Lo Siento as we look ahead at what will be an insanely exciting year for the business.”

The launch of Caliente in Georgia sold 800 cases in the first two weeks alone. Other markets across the south and midwest are set to launch the brand this year.

The latest news comes on the heels of a tremendous overall year for the business - see below for some recent company wins of-note:

• Caliente sold 800 cases in the first two weeks alone in Georgia.
• Breakthru Beverage has taken over distribution in California and is on pace to quadruple the California business alone in 2025.
• Launch in Michigan with over 400 accounts in the state to-date
• Launched and sold out in Trader Joe’s statewide in CA, having sold 800 cases in less than 8 weeks with plans to expand partnership in 2025
• Distributed in the following prominent retailers in CA: Total Wine, Pavilions, Trader Joe’s with recent additional approval by Safeway to begin rolling out in Northern California
• Top 3 tequila across Mothers Markets in Southern California
• Sold across all Keg n Bottle locations in California
• Brand has sold over 3,000 cases in 9 months in Georgia since launch; distributed in nearly all of the largest retailers in the state
• Executed on festivals with Live Nation, Insomniac, AEG and Another Planet in 2024, targeting 4,000+ cases via festivals in 2025

Lo Siento is a premium, approachable tequila that is growing in popularity across California,Tennessee, Georgia, and Michigan. All Lo Siento products are 100% additive free. The brand is working closely with a single family estate distillery in the Jalisco Highlands where quality control and sustainability are the top priorities. The brand takes a fun angle on tequila by creating engaging content geared towards the common consumer. Lo Siento aims to be the “Tito’s of Tequila.” Premium tequila at an attainable price point for the common man. All of the agave is single-plot, grown on property, and raised 6-10 years to ensure full maturity. Both the Blanco and Reposado are ultra-high quality products that are priced below $42.

Communications Contact

Taylor Foxman

The Industry Collective

Taylor@TheIndustryCollective.org

Company Contact

Jack Enright

Lo Siento Tequila

Jack@LoSientoTequila.com