MUG Root Beer 'Last Dog Standing' Returns To Back All Competing Dog Teams Across College Hoops With Even More Root Beer

The fiercest and most competitive dog mascots take to the courts each spring, determined to prove which team has what it takes to be the last dog standing. From huskies to hounds to bulldogs, these dog-backed teams have made history time and time again, engineering upsets, and showcasing their dominance on college hoops’ most competitive stage. Fresh off the tails of last year’s dog-team victory, MUG® Root Beer and its mascot Dog are back to give the dawgs (aka the fans) more reasons to “root” for their favorite canine teams across men’s and women’s hoops. 

“As a brand with a dog mascot, we understand the tenacity, grit, and competitive edge that only a dog can bring to the court,” said Michael Smith, Vice President, Brand Marketing, MUG Root Beer.  “There’s no denying that dog mascots boast some of the most elite records in college sports. That’s why MUG Root Beer is once again betting on dogs to lead the pack this spring, and we’re doing it the only way we know how: with more root beer.”

How Dawgs can Root for the Dogs with Free MUG Root Beer:

1. Die-hard dawgs can get custom MUG Root Beer Last Dog Standing 2025 cans featuring some of this year’s competing breeds. Fans nationwide can try to get their paws on one of these collectible cans by entering at lastdogstanding.prod.fooji.com starting March 17 while supplies last.
2. Hometown dawgs unlock free root beer in every home state with a dog team selected to compete in men’s or women’s college hoops.  Local fans can text a receipt to 737-377-3774 with code MUG25 between 3/17-3/20 to get up to $4 off their purchase of MUG Root Beer.
3. All dawgs across the country get free root beer if a dog team wins it all in the last men’s or women’s match-ups on April 6 or April 7. MUG will post on TikTok and Instagram with instructions on how America can treat themselves to a free root beer.
4. The returning top dawgs can visit the MUG® Root Beer Dawgatron 9000 vending machine in Connecticut. In honor of last year’s winning dogs as they chase a historic three-in-a-row victory, MUG is launching its first-ever barking vending machine. Fans audibly bark at the machine for their free MUG and two lucky barkers will receive a golden can, unlocking special prizes ahead of the biggest match-ups. MUG®  Root Beer Dawgatron 9000 will exclusively be at Hops 44 (625 Middle Turnpike, Storrs, CT) on Thursday, March 13 starting at 6pm ET.

“Root 4 dawgz. Bark 4 MUG. Win free root beer. Itz dat simple,” said MUG Root Beer mascot Dog.

Thirsty fans can follow @MugRootBeer on TikTok and Instagram to keep up with the latest from Dog.