Mijenta Tequila and Women’s Earth Alliance Announce Earth Month Campaign

Mijenta, the award-winning, sustainably produced tequila from the  highlands of Jalisco made using only agave, water and yeast, today announced the  continuation of its partnership with Women’s Earth Alliance to celebrate Earth Month. 

From April 1 through April 30, a portion of Mijenta's sales proceeds will go to support WEA's  Regenerative Agriculture & Health Accelerator program in Mexico. During this period,  Mijenta will donate to WEA $1.00 from each bottle depleted to help fund this initiative. 

“It is incredibly inspiring to see the women leading these organizations making such a  transformative impact on their communities,” said Ana María Romero, Mijenta’s Maestra  Tequilera. “From agriculture, to environmental preservation, to women’s rights and  indigenous rights, the issues addressed by these organizations are vitally important and we  are grateful for WEA’s tireless efforts to help their work thrive.” 

"We are deeply grateful for Mijenta’s partnership in empowering women environmental  leaders in Mexico,” said Daniela Perez, WEA’s North America and Pacific Program Director. “Their commitment to environmental justice strengthens our work and amplifies the voices  of women driving sustainable solutions. Together, we are building a more just and resilient  future.” 

Perez continued: “As Lilia Heber Perez, leader of the collective Poj Kaa and the Organization  of Ayuujk Women, beautifully said: *‘2024 was a seed year, where we planted trust and  relationships. Now, together, we have taken root. Our seed has grown, and 2025 will be the  time to decide where we want to direct our nutrients, and what leaves we want to sprout.  We want our projects to strengthen from the land, with our voices, our own hands, and in  collaboration with other collectives that also fight and dream.’” 

“When we launched Mijenta, one of our founding principles was to support local  communities, and I am incredibly proud that our partnership with WEA has helped to  deliver on that promise,” said Elise Som, Mijenta Co-Founder and Director of Sustainability.  “I am extremely impressed by the women driving these movements, and applaud WEA on  choosing to partner with groups touching on a wide range of issues that communities across Mexico face every day. We look forward to continuing to help them make a positive  impact through our Earth Month campaign.” 

Building on 18 years of global experience, WEA’s Regenerative Agriculture & Health  Accelerator brings together women leaders working at the intersection of land, health, and  gender. Uplifting women’s leadership, entrepreneurship, and environmental impact within  the regenerative food and health sectors, the Regenerative Agriculture & Health Accelerator  invests in women-led initiatives so their solutions can scale, replicate, and reach a global  audience. 

Since announcing the initial grant recipients last year, WEA’s Mexico Program Leads are  continuing to expand and accelerate their work. In partnership with WEA, these  organizations are advancing community education, safeguarding the production of  traditional crops, ensuring access to the market for women in agroecology, and protecting  Mexico's precious biodiversity. With Mijenta’s support, WEA has provided funding to the  following projects in Mexico: 

• Mujeres de la Tierra, Mujeres de la Periferia is an Indigenous women’s collective in  Milpa Alta, an area on the outskirts of Mexico City. With WEA’s support, the  organization has begun construction on its Escuelita de la Tierra, which will create a  space that fosters sustainable practices, where women and their communities can  grow their own food and care for the land. 

• Sirenas de Mexico is a new collective dedicated to promoting gender equity while  protecting Mexico’s precious ocean ecosystems. With WEA’s support, the group has  expanded its work to equip women divers with skills and tools to conduct kelp and  coral reef monitoring off the coast of Baja California and Quintana Roo to help protect  these critical ecosystems. 

• Poj Kää works within the Indigenous Ayuujk community of Tlahuitoltepec, in the Sierra  Mixe in Oaxaca, increasing access to traditional Indigenous knowledge in agriculture  and medicine, promoting biodiversity, and ensuring an equitable, sustainable society.  Through participatory workshops, Poj Kää supports Ayuujk women, girls, and young  people to learn about agro-ecology, medicinal plants, and land rights. 

• Las Cañadas Bosque de Niebla is an agroecological cooperative in Veracrúz that  hosts courses and apprentice programs to enable community members to learn about  and adopt sustainable and regenerative agriculture practices, including to date  conserving 260 hectares of cloud forest. 

• AfroCaracolas advances the rights of Black and Afro-Mexican women through an  intersectional lens, focusing on political participation, economic autonomy, Afro-centric narratives, reproductive rights, and environmental justice. In partnership with WEA, they launched an ecological aquaponics tilapia farm and program, providing Afro Mexican fisherwomen with a sustainable income source and greater independence. 

• Unión de Pueblos de Morelos (UPM) organizes with rural campesinos to help improve  crop production and boost local economies — while ensuring that women’s  participation in farming and food production leads to their increased economic autonomy. 

About Mijenta 

Mijenta is an award-winning, sustainable tequila from the highlands of Jalisco made using  only agave, water and yeast that celebrates the traditions of Mexican culture. Using a  carefully controlled process where every detail matters, Mijenta comprises the essentials  of a truly well-crafted tequila: complex, balanced and gastronomic. With community and  sustainability at the heart of its mission, Mijenta is the first tequila producer to earn B Corp  certification based on its holistic approach to environmental responsibility and  development of meaningful and impactful partnerships. 

About WEA 

Women's Earth Alliance (WEA), founded in 2006, is on a mission to protect our  environment, end the climate crisis, and ensure a just, thriving world by empowering  women’s leadership. WEA provides leadership, strategy, technical training, and funding for  women leaders to scale their climate and environmental justice initiatives while  connecting them to a global alliance of peers, mentors, and funders.