NEW YORK, NY (April 3, 2025) In response to professional golf’s proposed drive restrictions to 317 yards, The Finnish Long Drink is taking a stance and challenging golfers to go even longer. Today, the brand unveils The Finnish Long Ball, a game-changing, limited-edition long distance golf ball that flies up to 15-20 yards farther than the leading balls on the PGA Tour, including the Titleist Pro V1.
Developed in partnership with Attomax, The Finnish Long Ball features cutting-edge technology and innovative material, including amorphous metal alloy, to boost maximum distance and speed. Whether you're a scratch golfer or a weekend warrior, this ball will instantly add 15-20 yards to your drives, bringing back the fun and keeping the spirit of the long drive alive for golf enthusiasts everywhere.
The exclusive Finnish Long Balls are available while supplies last at the Long Drink's website. Each pack in this limited run retails for $80 and includes a set of three Finnish Long Balls, manufactured by Attomax.
The campaign includes a video blending humor and high drives, featuring Long Drive champion Long Way Bobby Ray. Bobby showcases the performance of the Finnish Long Ball while rallying a group of everyday golfers to have the confidence to swing bigger, hit farther, and keep the game fun.
“We’ve seen golfers across the country share their love for Long Drink – so we wanted to return the favor and give them something that adds even more fun to their next round,” said Kyle Bradshaw, CMO at The Finnish Long Drink. “It’s never been about following trends; it’s about creating moments that go the distance. Whether it’s a long drive or a Long Drink, we’re here to help golfers enjoy every swing.”
The Finnish Long Drink has deep roots in sports, dating back to the 1952 Summer Games in Helsinki, Finland, where the first iconic ‘long drinks’ were created to refresh fans. For Long Drink, the focus has always been on bringing more enjoyment to life, including sports. Today, the brand remains committed to making golf more fun, more approachable, and—now—longer than ever.
Since its U.S. debut in 2018, The Finnish Long Drink has expanded rapidly to 46 states and recently launched in Canada. The brand was co-founded by Finns Ere Manner, Sakari Manninen, Mikael Taipale, and American entrepreneur Evan Burns, and is backed by a roster of notable investors including Miles Teller, DJ Kygo, and golfers like Rickie Fowler, Justin Thomas, Daniel Berger and Matilda Castren.
For more information about The Finnish Long Drink, follow along on social @longdrink.
ABOUT THE LONG DRINK
The long drink is a top selling category of alcohol in Finland – a legend that is available in America, and now Canada. The roots of long drinks go back to the 1952 Summer Games in Helsinki, when the country of only 4 million people was still recovering from World War II. Concerned about how to serve drinks quickly enough to all the visitors, the government commissioned the creation of a revolutionary new liquor drink that was both delicious and fast to serve – and so the first long drinks were born. Now this legend has finally been brought to America by the next generation of Finns who want the world to experience the refreshing and unique Finnish Long Drink.
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