Boulder,
Colorado (April 9, 2025) – Laird Superfood®, Inc.
(NYSE
American: LSF), a leader in functional coffee, creamers, and superfood products
made with simple, minimally processed ingredients, launches a larger version of
its popular liquid Superfood Creamer® with Functional Mushrooms.
Available in Sweet & Creamy, Vanilla, Cinnamon, and Unsweetened, they’re
already rolling out onto retail shelves, including Sprouts, Erewhon, and The Fresh Market, and will soon be available at
additional stores, including Kroger, Wegmans, and Whole Foods.
The line
is made with coconut milk and organic coconut
sugar, and the brand’s seasonal
flavors, including Pumpkin Spice and Peppermint Mocha will also be available in
the larger size later in the year.
“By
creating a larger size for our liquid creamers, we’re able to give our
customers more of what they love, reducing trips to the store, and meeting the
rising demand for functional mushroom and adaptogenic beverages,” said Jason
Vieth, Laird Superfood CEO. “Furthermore, this shift allows us to compete with
conventional brands in this category based on convenience, a space we’re
already leading in terms of ingredient quality.”
A leader in the natural products industry, Laird Superfood recently
showcased Superfood Creamer with Functional Mushrooms, among other recent and upcoming
innovations, at the Natural Products Expo West in Anaheim, Calif.
This announcement
follows the recent launch of Laird Superfood
Protein Creamer, the only plant-based
protein coffee creamer made with only real-food ingredients. It contains 12 grams of protein per serving and launched in May 2024
to rave fan reviews, after years in development. It also comes on the heels
of the brand’s re-launch of its beloved baking mixes in February 2025,
including Superfood Cookie
Mix
(Double Chocolate Chip) and Superfood Brownie
Mix
(Chocolate Chip), which are gluten-free, minimally processed, and innocuously
packed with veggies.
For more information about new products,
follow @LairdSuperfood
on Instagram, @LairdSuperfood on TikTok, and visit LairdSuperfood.com.
About
Laird Superfood®
Laird Superfood is a clean plant-based food brand dedicated to fueling active lifestyles with superfood products that support energy, endurance, and overall well-being. Founded in 2015 by world-renowned big wave surfer Laird Hamilton, the brand was born from his personal mission to find a better morning routine that could improve and sustain his performance while out catching waves. Alongside his wife, former professional beach volleyball legend, bestselling author and fitness icon, Gabby Reece, the brand has expanded from superfood creamers to offer instant lattes, coffees, bars, prebiotic daily greens, and more. Laird Superfood is committed to offering simple ingredients and minimally processed foods that can help fuel people from sunrise to sunset.
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