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BevNETPress Releases

Laird Superfood Launches Larger-Size Liquid Creamers At Retailers Nationwide

info_outline PRESS RELEASE posted by Laird Superfood

Apr. 9, 2025 at 5:07 pm

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Boulder, Colorado (April 9, 2025) – Laird Superfood®, Inc. (NYSE American: LSF), a leader in functional coffee, creamers, and superfood products made with simple, minimally processed ingredients, launches a larger version of its popular liquid Superfood Creamer® with Functional Mushrooms. Available in Sweet & Creamy, Vanilla, Cinnamon, and Unsweetened, they’re already rolling out onto retail shelves, including Sprouts, Erewhon, and The Fresh Market, and will soon be available at additional stores, including Kroger, Wegmans, and Whole Foods.

The line is made with coconut milk and organic coconut sugar, and the brand’s seasonal flavors, including Pumpkin Spice and Peppermint Mocha will also be available in the larger size later in the year.

“By creating a larger size for our liquid creamers, we’re able to give our customers more of what they love, reducing trips to the store, and meeting the rising demand for functional mushroom and adaptogenic beverages,” said Jason Vieth, Laird Superfood CEO. “Furthermore, this shift allows us to compete with conventional brands in this category based on convenience, a space we’re already leading in terms of ingredient quality.”

A leader in the natural products industry, Laird Superfood recently showcased Superfood Creamer with Functional Mushrooms, among other recent and upcoming innovations, at the Natural Products Expo West in Anaheim, Calif.

This announcement follows the recent launch of Laird Superfood Protein Creamer, the only plant-based protein coffee creamer made with only real-food ingredients. It contains 12 grams of protein per serving and launched in May 2024 to rave fan reviews, after years in development. It also comes on the heels of the brand’s re-launch of its beloved baking mixes in February 2025, including Superfood Cookie Mix (Double Chocolate Chip) and Superfood Brownie Mix (Chocolate Chip), which are gluten-free, minimally processed, and innocuously packed with veggies.

For more information about new products, follow @LairdSuperfood on Instagram, @LairdSuperfood on TikTok, and visit LairdSuperfood.com.

About Laird Superfood®

Laird Superfood is a clean plant-based food brand dedicated to fueling active lifestyles with superfood products that support energy, endurance, and overall well-being. Founded in 2015 by world-renowned big wave surfer Laird Hamilton, the brand was born from his personal mission to find a better morning routine that could  improve and sustain his performance while out catching waves. Alongside his wife, former professional beach volleyball legend, bestselling author and fitness icon, Gabby Reece, the brand has expanded from superfood creamers to offer instant lattes, coffees, bars, prebiotic daily greens, and more. Laird Superfood is committed to offering simple ingredients and minimally processed foods that can help fuel people from sunrise to sunset.

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