Pushing Bourbon’s Boundaries: Jefferson’s Bourbon Highlights Kentucky Heritage with Latest Innovation - Reserve Cask Strength

New York, NY (April 2025) -- Jefferson’s Bourbon, renowned for redefining bourbon through bold experimentation, introduces its latest innovation, Jefferson’s Reserve Cask Strength. This limited-edition release is a high-proof evolution of the iconic Jefferson’s Reserve, delivering a non-chill filtered, full-bodied experience that pushes the limits of bourbon craftsmanship. At a robust 130 proof, this 8-year-old cask strength release is designed for those who seek a true, unfiltered, and full-bodied whiskey experience.  Jefferson’s Reserve Cask Strength elevates any imbibing moment and is best savored among friends and bourbon enthusiasts.

In a category that dates back centuries, Jefferson’s stands apart by challenging tradition and constantly experimenting with intent to create boundary-pushing bourbons. Jefferson’s has disrupted the category since its inception, beginning with the launch of Jeffersons’s original Reserve in 1998. The project, born from the shared vision of Trey Zoeller and his father, famed bourbon historian and collector, Chet Zoeller, was an experiment in the artistry of blending, and yielded a sophisticated bourbon ahead of its time.

Today, Jefferson’s has solidified its reputation as a pioneer in the category. The consistent drive to innovate and experiment with everything from ocean aging to climate maturation techniques has helped launch Jefferson’s to global success, and it remains at the heart of everything the brand does – the release of Jefferson’s Reserve Cask Strength being no exception. Jefferson’s Reserve Cask Strength honors where the brand began and highlights where it’s going by reimagining the original with high-proof innovation.

“For years, Jefferson’s Reserve has been our flagship bourbon, celebrated for its balance and sophistication. With this cask strength release, we’re peeling back the layers to reveal the whiskey in its most authentic form—untamed, uncut, and packed with intense flavor,” said Trey Zoeller, Founder and Master Blender of Jefferson’s Bourbon. “This is for those who crave the full experience of a high-proof bourbon that’s as big as it is drinkable.”

Jefferson’s Reserve Cask Strength is a testament to the relentless spirit of experimentation that defines Jefferson’s. With a high fruit profile, its pure, full-bodied flavor shines, balanced with red fruit, cola, smooth vanilla and barrel spice notes and a warm, lingering finish. Blending tradition with bold experimentation, this bourbon is a true celebration of the brand’s heritage while continuing to push the boundaries of bourbon craftsmanship.

Jefferson’s Reserve Cask Strength is fully matured and bottled at 65% ABV. An allocated limited edition special release, it will be available starting April 2025 at fine spirits retailers, restaurants and bars across the US (MSRP $69.99/750 mL). For more information visit jeffersonsbourbon.com and follow the brand on Instagram at instagram.com/jeffersonsbourbon.

PLEASE SIP RESPONSIBLY Jefferson’s Reserve Cask Strength. 65% ALC/VOL (130 PROOF) ©2025 Pernod Ricard USA, New York, NY

ABOUT JEFFERSON’S

Trey Zoeller and his father, Chet, a famed bourbon historian, established Jefferson’s in 1997. They were continuing a family tradition that goes back to 1799 when Trey’s eighth generation grandmother became the first woman on record in America to be arrested for the “production and sales of spirituous liquors.” Over the last 25 years, Trey has brought a unique perspective to Jefferson’s, seeing bourbon through the lens of nature, exploration, and experiences. The brand has led with innovations in the art of blending and maturation, yielding distinctive flavors.

ABOUT PERNOD RICARD

Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world's second largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. The company's leading spirits include such prestigious brands as Absolut Vodka, Avión Tequila, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Kahlúa Liqueur, Malibu, Martell Cognac, Olmeca Altos Tequila, Beefeater Gin, Del Maguey Single Village Mezcal, Co´digo Tequila, Monkey 47 Gin, Seagram's Extra Dry Gin, Malfy Gin, Hiram Walker Liqueurs, Midleton Irish Whiskey, Redbreast Irish Whiskey, Aberlour Single Malt Scotch Whisky, Lillet, Jefferson's Bourbon, TX Whiskey, Skrewball Whiskey, Smooth Ambler Whiskey, Rabbit Hole Whiskey, Pernod and Ricard; such superior wines as Jacob's Creek, Kenwood Vineyards, Campo Viejo, Brancott Estate and Sainte Marguerite en Provence rosé.; and such exquisite champagnes and sparkling wines Perrier-Jouët Champagne, G.H. Mumm Champagne, Mumm Napa.

Pernod Ricard USA?is headquartered in New York, New York, and has more than 1,000 employees across the country. As "creators of conviviality," we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. For more information, visit: pernod-ricard-usa.com.