AccelPay Acquires Cask & Barrel Club to Expand Alcohol E-Commerce and Fulfillment Across the United States

New York, NY (April 14, 2025) – AccelPay, a leading provider of payment and E-Commerce solutions for the alcohol industry, today announced its acquisition of Cask & Barrel Club to expand its E-Commerce solutions to more suppliers across the US, UK and EU.

This strategic acquisition leverages AccelPay’s expertise in E-Commerce technology, payment processing, and order routing for Cask & Barrel Club suppliers throughout the US, UK and EU.  AccelPay will provide Cask & Barrel Club customers with a seamless and secure E-Commerce experience, large retail network, and additional technology while leveraging Cask & Barrel Club’s long-term, industry expertise and experience as one of the original alcohol E-commerce providers.

AccelPay's advanced platform addresses the challenges faced by bev-alc brands building their companies in a digital age. AccelPay simplifies the E-Commerce channel, allowing brands to start selling online across the US and Europe in just a few days by managing sales tax, duty, consumer payments, fulfillment, and logistics. Integrating with the leading E-Commerce and digital marketing tools including Shopify, Stripe, Klaviyo and third-party retailers like Gopuff/BevMo for instant delivery, AccelPay provides bev-alc companies with a singular solution to own the relationship with their consumers while driving growth for their brand.  

“Modern bev alc companies require an integrated solution tying together the best-in-class digital marketing tools and fulfillment logistics to be successful,” said Shehryar Hussain, CEO & Co-Founder of AccelPay. “Our advanced technology, combined with Cask & Barrels long history as the original E-Commerce and logistics company makes for the strongest E-commerce solution for bev alc companies available today.” 

“Building Cask & Barrel Club for over a decade has afforded us the opportunity to collaborate with some of the most esteemed beverage alcohol companies in the industry, delivering our highly rated services alongside top-tier digital marketing and e-commerce solutions,” says Gabrielle Shayne, CEO and Co-Founder of Cask & Barrel Club. “This partnership with AccelPay will not only allow us to maintain our commitment to delivering superior service to our clients but will also enable us to leverage AccelPay's leading e-commerce, payment, and fulfillment platform to drive even greater success for our customers.”

About AccelPay

AccelPay is at the forefront of the digital transformation in the alcohol industry, providing a comprehensive suite of E-Commerce and payment solutions designed specifically for alcohol brands. The platform seamlessly integrates with existing online stores, offering real-time visibility of inventory, orders, excise duties, and shipping status. This infrastructure supports brands in scaling their direct-to-consumer (D2C) operations across multiple countries without the complexities of setting up their own logistics and tax management systems.

About Cask & Barrel Club

Cask & Barrel Club is a pioneering force in white-label e-commerce solutions, serving the alcoholic beverage industry with expertise and dedication. With over a decade of experience in direct-to-consumer sales and digital marketing, the company enables brands to flourish through customized online stores and strategic e-commerce strategies. Its platform not only provides clients with autonomy over their digital presence but also empowers them to leverage data-driven insights for business growth.