BevAssets, LLC and Ireland Family Wine & Spirits Announce Strategic Partnership to Support Independent Wine & Spirits Brands

Press Release

FOR IMMEDIATE RELEASE

BevAssets, LLC and Ireland Family Wine & Spirits Announce Strategic Partnership to Support Independent Wine & Spirits Brands

“Sales, Marketing, and Distribution is the key to success in the wine and spirit industry”

April 2025 – BevAssets, LLC and Ireland Family Wine & Spirits have formed a strategic partnership to offer an innovative solution for beverage alcohol producers navigating a rapidly changing marketplace.

Both companies were established to address the key issues of consolidation, increasing costs, and changing consumer behavior impacting the industry. This new alliance combines BevAssets’ LIVE LINK expertise in sales strategy, market data, and distribution execution for spirits brands. Sam Anderson states, “Wine & Spirits brands will thrive with Ireland Family Wine & Spirits’ strengths in national sales management, marketing, and efficient distribution management.”

"Too many independent brands are underserved by traditional models,” said Alicia Vargo, co-founder of BevAssets. “We’re building an agile, cost-effective framework that meets producers where they are and helps them grow smartly and sustainably.”

The partnership provides aligned go-to-market support across compliance, logistics, sales, and marketing—built to scale with each brand’s unique goals.

"We believe standalone producers face overwhelming impediments in reaching consumers, especially in distribution channels. We are thrilled at the opportunity in partnering with BevAssets to develop a more cost efficient and effective marketplace for independent producers and discerning consumers alike,” said President Chris Ireland Ireland Family Wine & Spirits

The initial response from producers has been extraordinary. The company is working to establish onboarding for new clients while managing growth to ensure each client has the resources to succeed.