Oakland, CA — April 24th, 2025 — SABÉ Beverages, an innovator in the ready-to-drink (RTD) cocktail space, is thrilled to announce its expansion to Illinois in alignment with Southern Glazer’s Wine & Spirits, a leading beverage wholesaler in the market. This move, which marks SABÉ’s first entry in the Midwest region, comes on the heels of an exceptional 2024, where the brand achieved a remarkable +76% growth in tracked channels (1).
Through this expansion, SABÉ will target grocery and convenience channels with its award-winning portfolio of premium, high-ABV canned cocktails (13-14% ABV). Included in these offerings are favorites like Margarita, Moscow Mule, and Mojito, all three of which are offered in both 500ml single-serve cans and 250ml 4-packs, as well as the refreshing Grapefruit Paloma and newly-launched Espresso Martini, both offered in 250ml 4-packs.
"We’re passionate about delivering authentic, high-quality cocktail experiences, and we’ve seen a clear shift in consumer preferences towards higher ABV and single-serve options," said Jim Andrews, Founder. "As we continue to expand our reach, we’re excited to introduce our premium offerings to the Midwest and beyond this spring."
(1) Nielsen IQ 52 weeks ending 12/28/24 - Total US Convenience
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