Midnight Moon®, the award-winning craft moonshine brand from Piedmont Distillers, is proud to announce that Midnight Moon Moonshakes™ has been recognized as a 2025 Growth Brands Rising Star.
This recognition, considered a key benchmark for top-performing spirits brands, comes from the Beverage Information Group – leaders in beverage alcohol data collection and publishers of Beverage Dynamics, Cheers, StateWays, and Beverage Wholesaler.
The prestigious Growth Brand Awards honor the fastest-growing and most innovative wine and spirits labels in the U.S. The Rising Star category honors top-performing spirits brands that have surpassed 20,000 9L cases in a year or less, show impressive year-over-year growth, category momentum, and strong consumer appeal.
Launched in late 2023, Midnight Moon Moonshakes earned its place among this year’s standout performers. Blending handcrafted moonshine with rich, nostalgic flavors, Moonshakes reimagines the cream liqueur category with indulgent innovation and Americana charm. The lineup includes best-selling favorites like Cookies & Cream, Chocolate Brownie, Peanut Butter Cup, and Apple Pie, each delivering a smooth, dessert-inspired experience that’s as fun as it is flavorful.
Since its national debut, Midnight Moon Moonshakes have captured hearts (and taste buds) from coast to coast. Now available in 47 states, Moonshakes has quickly become a nationwide favorite. Its rapid expansion is a testament to the brand’s unique approach, blending indulgent flavor profiles with the smooth sippability of real moonshine.
“Moonshakes is a celebration of bold ideas and a love for the classics,” said Gina Huss, Piedmont Distillers’ SVP of National Sales and Marketing. “We knew this lineup had the power to shake up the category, and it’s incredibly rewarding to see that spark catch fire with both consumers and the industry. Being named a Growth Brands Rising Star is a big moment for our team, but we know we didn’t get here alone. Huge thanks to our incredible distribution partners who believed in this brand as much as we do and helped put Moonshakes on the map. With partners like these by our side, we’re just getting started—and the best is yet to come."
This latest recognition comes as Midnight Moon® adds even more excitement to its lineup with the launch of Vanilla Moonshake—a fresh twist on America’s favorite ice cream flavor, available in stores now to sweeten your day. To learn more, visit midnightmoonshine.com and follow us @midnightmoonusa on Instagram, Facebook, X, TikTok, and Pinterest.
ABOUT MIDNIGHT MOON
Crafted at Piedmont Distillers, North Carolina’s first legal distillery post-Prohibition, Midnight Moon® has brought authentic, handcrafted moonshine to life since 2007. Inspired by the family recipe of NASCAR Hall of Famer and moonshine pioneer Junior Johnson, Midnight Moon® blends a bold heritage with a dedication to quality and innovation. Known for its signature smoothness, bold flavors, and nostalgic charm, the brand celebrates the spirit of Americana with every jar.
From traditional moonshine favorites like Apple Pie and Strawberry to the indulgent Moonshake™ cream liqueurs, Midnight Moon® continues to deliver unforgettable moments for every occasion. Every sip is a toast to good times, great memories, and the bold American spirit.
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