Atlanta, GA – May 2025 – FREE BIRD, the Southern Spring Water with a free-spirited twist, has officially landed on store shelves across Georgia through a key retail partnership with United Distributors, Inc. This marks the brand’s first major retail distribution deal, setting the stage for expansion across the Southeast in the coming months.
FREE BIRD will make its retail debut with two SKUs—Still and Sparkling Southern Spring Water—designed to cater to a wide range of consumers seeking crisp, refreshing hydration with a bold, independent spirit. Sourced from the springs of Georgia’s Blue Ridge Mountains, FREE BIRD delivers natural purity straight from the heart of the South.
“FREE BIRD is more than just water—it’s a tribute to the everyday heroes of this country,” said Jay Williams, Founder of FREE BIRD. “From local farmers to firefighters, teachers to truck drivers, this brand is for those who believe in hard work, community, and the freedom to carve their own path. Seeing FREE BIRD on shelves is an incredible moment for us, and it’s just the beginning.”
“FREE BIRD captures the heart and spirit of the South in every can,” said David Shoulberg, Vice President of Sales and Marketing at United Distributors. “We’re proud to be the brand’s first major retail partner and look forward to growing together across Georgia and beyond.”
“Partnering with United Distributors is a significant milestone for FREE BIRD as we execute our southeast strategy, leveraging this DSD relationship to expand our presence and reach in the region,” said Eddie Pearson, Chief Growth Officer at FREE BIRD. “United Distributors is known for their strong relationships in the market, and their expertise will help us bring FREE BIRD to Georgians looking for high-quality, locally sourced spring water in a sustainable package.”
FREE BIRD made its debut at BevNET Live back in December 2024 in a sturdy, recyclable 19.2oz aluminum can. Also coming this summer, the launch of a 12oz 12-pack—an ideal take-home multipack. With a mission to celebrate simplicity, sustainability, and the American spirit, FREE BIRD is here to quench your thirst and remind you to live free.
Launching Where the Story Begins
For FREE BIRD, launching in the Southeast is a natural starting point—a region that reflects the brand’s deep-rooted values of independence, resilience, and appreciation for life’s simple pleasures. The Southeast is not just where FREE BIRD is based—it’s the heartland of its ethos, making it the perfect place to introduce the brand to Americans.
As part of its growth strategy, FREE BIRD is set to expand its footprint beyond Georgia, with plans to partner with other major distributors across the Southeast in the near future.
Why FREE BIRD?
- Pure, high-quality Southern Spring Water sourced from the Blue Ridge Mountains.
- Distinctive branding that resonates with the values of our target consumer
- Sustainable packaging, reducing plastic waste by using recyclable aluminum cans
- Strong shelf presence with a bold 19.2oz can
In addition to its retail expansion, FREE BIRD is available nationwide online at Amazon.com and drinkfreebird.com.
About FREE BIRD
FREE BIRD Southern Spring Water was created to celebrate America and the values that bring us together.
At its core, FREE BIRD is about living freely and staying true to your roots. Whether you’re enjoying a backyard barbecue, heading to a job site, or taking a moment to recharge, FREE BIRD is there to refresh and remind you of the things that matter most.
FREE BIRD is distributed in Georgia and Alabama through United Distributors, one of the country’s leading beverage distributors.
To learn more about the brand and its mission, visit drinkfreebird.com or follow us on social media @drinkfreebird.
FREE BIRD—Pull up a chair and stay awhile. Cheers, y’all.
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